From SMX East 2013 - Think you know great content by Eric Enge #SMX #23A

1. Think You Know Good Content?

2. First Off... Who Am I?
 Co-author: The Art of SEO
 CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm
 Columnist:
 Interviewer:

3. What Makes Unique Content?
Do we really Need 43,600 results?

4. Show the ingredients ????
“This classic breakfast of bread soaked in a
mixture of beaten eggs, milk, and cinnamon and
then toasted in a pan is a memorable way to
begin your day.”
How Many Ways Can You Say That?

5. User Searches on Frogs

6. First Result Page for Frogs
Here is some info on Frogs:
 Frogs are green
 Frogs live in water
 Frogs like to jump
 Toads are one species of frog
Thanks for reading our article on frogs.

7. Did not Like the First Result

8. Second Sample Site on Frogs
8
Despite the idea that multitudes of authors often
perpetuate, frogs are in fact green, not blue or purple.
While they can spend time on land, they actually spend
the majority of their existence in water. They are also
very prone to jumping; both for frivolous frog fun and
as a defense mechanism. Toads and frogs are not
different creatures; toads are a sub-species of frogs.
Thank you for taking time out of your day to make ours
a little better by beefing up your frog know-how.

9. Did Not Like it the Second Time Either

10. Third Sample Site on Frogs
10
For some time now there has been much debate between frog
enthusiasts as to whether or not frogs are toads, or toads or frogs.
In actuality, toads are simply one species of frogs. Thus, a toad is
always a frog but a frog is not necessarily a toad. Less debate has
been had over their dwelling habits. While they can spend time
soaking in the rays on land, they live in the water. Much like their
surroundings, frogs are the color green. Lastly, frogs jump. Their
legs allow them to cover great distances in the air and some
consider them the gymnasts of the amphibian community.
Thanks for stopping by and checking out our frog info. Do come
back.

11. Third Time = Angry User
What do
f8&%#!g
Frogs eat!

12. “Those other sites are
not bringing additional
value. While they’re not
duplicates they bring
nothing new to the
table.”
(July 9, 2012 Interview
with Eric Enge)

13. Seattle Pizza Page
Seattle Pizza – 32 Madison Avenue SW
Our pizza is handcrafted and cooked in 50 year old
brick ovens. We use only the finest ingredients,
and are proud to have been serving Seattle since
1993.
We maintain the highest standards of excellence …

14. Boston Pizza Page
Boston Pizza – 32 Madison Avenue SW
Our pizza is handcrafted and cooked in 45 year old
brick ovens. We use only the finest ingredients,
and are proud to have been serving Boston since
2001.
We maintain the highest standards of excellence …

15. Copyblogger

17. One of Their E-books

19. Great Blog
Content

20. Create Engagement

21. Seventh Generation

22. More From Their Home Page

23. Great Content on the Blog

24. Blog Categories

25. Strong Facebook Presence

26. Drive Interaction!

27. Has Helped Them Develop Visibility!

28. Some of Their “Exciting” Products

29. They Sell Crap!

31. 8 Quick Ideas For Any Business
• Target: Extreme Differentiation
• Stand For Something
• Be Wacky
• Be Irreverent
• Show Personality
• Vary the Content Over Time
• Encourage Employee Participation
• Be Passionate
• Have FUN

32. Thank You!
Eric Enge
eenge@stonetemple.com
Twitter: @stonetemple
Google Plus: +Eric Enge
(508) 485-7751
www.stonetemple.com