Scott Nelson

London, United Kingdom United Kingdom

Strategy Director EMEA

Advertising / Marketing / PR

If it's true that cynicism is defined by the refusal to accept in spite of irrefutable evidence and scepticism is the refusal to believe until shown compelling evidence then I am a total sceptic. There's a massive difference between the two. I'm not afraid to have an opinion that's contary to popular belief if I believe it's founded in evidence or that it can somehow be shown...so thanks to McKinsey for showing the abject and utter failure of social media to impact sales - http://goo.gl/TyHRbQ - I'm most excited when I get proved wrong though. Go for it. I am heavily involved in the technology and energy categories but I am always at the mercy of the people who buy stuff. I ha...