“The 2-Minute Tweak” is an incredibly quick, easy and effective way to positively position yourself and your company with customers/prospects and/or to keep your team focused and motivated.

1. The 2-Minute Tweak™
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1 The 2-Minute Tweak™ © www.FastForwardIncome.com

2. The 2-MINUTE TWEAK™ - Series 1
The 2-Minute Tweak™ is a unique program of crafted business messages designed to be
sent on a regular basis as a motivator or reminder … it is a program that can serve a
number of functions for a variety of businesspeople.
Managers
Help build a healthy attitude for your team/individual team members
Address specific challenges for the team/individual team members
Positions the manager as leader
Builds respect by presenting the manager as an organized and intelligent
thinker
Educates and motivates the team (and the manager)
Entrepreneurs and Salespeople
Provide continuing contact with customers and prospects
Positively position entrepreneur/company
Individual Businesspeople
Reminds you of key business and life principles
Provides continuing stream of motivation
The FastForwardIncome.com 2-Minute Tweak™ is a program for educating and
motivating businesspeople. All the work has been done for you, so in minutes you can
implement an effective program that represents hours of careful research and preparation.
What exactly is The 2-Minute Tweak™?
The 2-Minute Tweak™ consists of quotations from interesting people (from Indian
billionaire Anil Abani to American psychologist Abraham Maslow to American baseball
player Lou Brock to Spanish artist Pablo Picasso to American author Clive Cussler). Along
with the quote is a brief statement putting the quote into the context of today’s business
environment and a brief bio of the person whose wise words are being quoted.
Here’s how to make The 2-Minute Tweak™ work for you:
All 52 units are designed and formatted to be pasted into an e-mail or printed page to be
sent by managers to their team or by salespeople (or entrepreneurs) to their customer
base. For the manager, it is an effective way to “tweak” the motivation and education of
their team. For the salesperson/entrepreneur, it is an effective way to keep in front of
clients/prospects in an interesting and way beyond: “I just want to sell you something.”
2 The 2-Minute Tweak™ © www.FastForwardIncome.com

3. 1. Open up this file on your computer -- mark and copy a “Tweak”.
2. Open your e-mail program -- paste the “Tweak” into an e-mail.
3. Mark and copy the first few words of the quotation -- paste those first few words
into the subject line (RE:) of the e-mail followed by three periods (...). This creates
curiosity in the recipients to encourage them to open the e-mail.
example: from “Tweak” #30, your subject line would read: The winners in
life...
example: from “Tweak” #8, your subject line would read: It's not that I'm so
smart...
4. Enter the name of the person or group to whom you want this sent (TO:) and hit
“send”
5. Repeat once a week.
In just a couple of minutes every week, you can establish an effective contact campaign
that positions you and/or your company for positive results. And that can translate into
success on a number of different levels from increased sales from your clients to improved
access to your prospects to an increased performance/motivation level from your team,
etc.
Why not just send a good quote? Why the additional comments?
By putting the quote into context, you make the offering more valuable to the
recipient. You also engage the recipient in a “conversation” which is key to
relationship building. Also, you present yourself as offering insight, which makes
you appear more interesting than merely quoting a famous person.
Why add the bio?
When exposed to a quote worth repeating, people often want to know some
background on the person being referenced; often it makes the quote more
interesting. Also, many people do not know anything about the person cited as the
originator of the well-chosen words. Sure most folks know about Abraham Lincoln
and Albert Einstein, but are all the people you deal with familiar with Ingvar
Feodor Kamprad, H. S. M. “Max” Burns and Anil Ambani? So, you will give some
background on the people your target market doesn’t know and, for that they will
be appreciative. Interestingly enough, people also enjoy the brief bio info on the
people with whom they are familiar because often they learn something about that
3 The 2-Minute Tweak™ © www.FastForwardIncome.com

4. person that they didn’t previously know (or are reminded of something they have
forgotten). Like the comments on the quote, putting in the bio makes the
communication more valuable and positions you better.
I can do this myself, why should I pay for you to do it for me?
I can change the oil in my car, but I pay somebody else to do it for me. It’s all
about saving time, so you can focus on activities that will make a bigger impact on
your success. Using this program can give you a different kind of positive contact
with your team, customers, prospects and/or contacts in just minutes (as opposed
to hours of research and formatting).You get the same impact in two-minutes that,
by doing it yourself, would easily take 20-minutes or more! It’s a smart way to
maximize your productivity.
What are the best ways to put the 2-Minute Tweak™ to work for me?
Customer Retention -- As a business coach, I have seen far too many of my clients lose
contact with their customers because they assumed the customer would get in touch with
them whenever the customer needed something. By not proactively maintaining their
existing contacts and following up on leads, you run the risk of missing out on a lot of
opportunities – and losing a lot of business.
Nurturing the relationships you already have is crucial to growing a successful
business. The 2-Minute Tweak is an easy "done for you" way to keep in touch with
those contacts on a regular basis - essential for keeping you and your business on
their minds.
Consider this: If you retain 70% of your current customers and begin a program
to improve that to 80%, you will add an additional 10% to your growth rate.
Prospecting -- You can use this product to set up a weekly communication with
prospects. It’s a non-threatening way to keep you and your company top-of-mind. Don’t
include any company literature or sales “pitch”, just send the 2-Minute Tweak as is …
businesspeople appreciate the information and you will be well positioned when it is time
to make a more directed contact. After all, every customer contact is a potential sale, a
potential customer relationship and a potential success story.
Branding Yourself -- Managers, Send the 2-Minute Tweak to the members of your team.
Not only will this build respect for you as the manager (by presenting you as an organized
and intelligent thinker), but also it will educate, motivate and build a healthy
attitudes for team members. Your team will appreciate the extra time and commitment
4 The 2-Minute Tweak™ © www.FastForwardIncome.com

5. you make to their motivation and education (little do they know the minimal effort it
requires to activate this program). You will be positioned as a smart leader, knowledgeable
communicator and supportive professional … and only good things come from that.
NOTE: sending “tweaks” to clients and prospects is also a way of furthering your
personal brand.
Extra motivation for a sales team -- A sales manager sends one of these ‘Tweaks” each
week to every member of the team (the majority choose e-mail). It takes about 2-minutes
for the salesperson to read it and get a “boost” from the quotation and explanation. This
message could give the salesperson the bump needed to turnaround a tough day or take a
winning attitude into the next sales call … just one "Tweak" making the difference for one
salesperson only one time, pays for the entire purchase price many times over.
The applications are endless -- A "Tweak" can be a quick and painless way to keep a
fresh presence on social media sites; for example, use one to update your Facebook page ...
After a tough meeting or bad day, read a couple to help you refocus your energies in a
positive direction ... Use it to update your blog (use a “Tweak” as is or expand upon it) ...
Put a “Tweak” in your kid’s school lunch box every week ... Print one out and post it above
the coffee pot in your office ... etc.
No matter how you decide to put The 2-Minute Tweak to work for you, not only will you
find it incredibly effective, but also you will enjoy how wonderfully quick, easy and
convenient it is.
As the purchaser of The 2-Minute Tweak™ - Series 1 you are granted the rights to print or e-mail up to
50 copies of each of the “Tweaks” on individual basis (You are not permitted to copy or distribute
more than one “Tweak” at a time; you are never permitted to distribute the program information
beyond the “Tweaks”). For permission to distribute more than 50 copies, please contact us:
CustomerService@FastForwardIncome.com. For complete details, please refer to
the Copyright Information and Disclaimer at the end of this publication.
5 The 2-Minute Tweak™ © www.FastForwardIncome.com

6. 2-Minute Tweak #1
If you don't like something change it; if you can't change it, change the way
you think about it. -Mary Engelbreit
We have the ability to address and to change things. At points we also realize
that there are some things that we either can’t change or that aren’t worth the
time and effort to change. At those times, we can make a conscious decision to
get peace of mind by adjusting our attitude to that thing that we initially felt the
need to address. It’s a good prescription to a happier life.
Mary Engelbreit (1952-) – an American graphic artist, children's book author and
illustrator, magazine editor and entrepreneur.
2-Minute Tweak #2
“You don't have to be great to start, but you have to start to be great.”
-Zig Ziglar
Nobody got anywhere without taking the first step. What do you need to take that
first step? Money? Education? It’s up to you to take the first step to realizing your
dreams. Consider the loosely translated Chinese saying: “You will have to sit with
your mouth open a long time before a Peking Duck flies into it.”
Zig Ziglar - an American motivational speaker and author of several books including
See You at the Top and Selling 101: What Every Successful Sales Professional Needs
to Know.
Now that you have a feel for the 2-Minute Tweak, get the full version at
http://www.fastforwardincome.com/2-Minute-Tweak.html
6 The 2-Minute Tweak™ © www.FastForwardIncome.com

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