Should your hotel work with "Big Boys"?

1. Giulia C.
Miriam Calegari
Frédéric Nguyen
Sanjarbek KHODJAEV

2. Advantages of “Big Boys”
- Bigger distribution
- They have their market segment
- To Increase the Hotels’ occupancy
- They Make the hotels better known

3. Disadvantages of “Big Boys
- Their commissions are very high, which reflects in the
hotels’ revenue
- Hotels do not have access to the OTAs customers
profile
- Difficult to control Otas’ rates, make the hoteliers lose
their rate parity.

4. Should your hotel work with «Big Boys»
as distribution or Advertising?
Our answer is « YES » for both
But it depends on:
 Size of your hotel
 Where your hotel is
 What you expect from your customers
 What your segment is
 Do you want to be available to everybody
 If you can afford «Big Boys»

5. Conclusion
If you are new in the market you should certainly work
with «Big Boys» so that you could be found by your
potentional customers.
As for advertising, you can not ignore «Big Boys» like
Facebook and YouTube as they are the biggest social
media.