The Music Video Genre (Conventions)

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The Music Video Genre (Conventions)

  1. 1. The ‘Music Video’ Genre Conventions
  2. 2. Andrew Goodwin• There is a relationship between the lyrics and the visuals• There is a relationship between the music and the visuals• Particular music genres may have their own music video style and iconography• There is a demand on the part of the record company for lots of close ups of the main artist/vocalist• The artist may develop their own star iconography• There is likely to be reference to voyeurism• There are likely to be intertextual references
  3. 3. Pete Fraser• LYRICS – Establish a general mood, key lines may only play part in the visuals.• MUSIC – Tempo of the track drives the editing.• GENRE – Reflected through mise en scene, themes, performance, cinematography, editing.• CINEMATOGRAPHY – Camera may move to accompany performers, or circle them, to create a drama. Lots of close ups to create viewer intimacy and emphasize voice.• EDITING – generically fast-paced, but slow-paced could be used to establish mood.• INTERTEXTUALITY – “Music video as incorporating, raiding and reconstructing” (John Stewart). Music videos often incorporate what a viewer will be familiar with.• NARRATIVE AND PERFORMANCE – suggest storylines, and offer fragmented, non-linear, narrative. These leave an audience with a desire to re-watch
  4. 4. Pete Fraser• Music videos offer a more varied access to the artist than concerts…• …as a guarantee of a band’s ‘authenticity’, by showing them in rehearsals, or on stage performances• …to establish a relationship to familiar film or TV genres in narrative• …as part of a voyeuristic context by suggesting a setting associated with sexual allure, such as sleazy nightclubs• …to emphasize an aspirational lifestyle, as in the current emphasis on the latest gadgetry (as suggested by John Steward)

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