2. Andrew Goodwin
• There is a relationship between the lyrics and the visuals
• There is a relationship between the music and the visuals
• Particular music genres may have their own music video style and
iconography
• There is a demand on the part of the record company for lots of close ups
of the main artist/vocalist
• The artist may develop their own star iconography
• There is likely to be reference to voyeurism
• There are likely to be intertextual references
3. Pete Fraser
• LYRICS – Establish a general mood, key lines may only play part in the visuals.
• MUSIC – Tempo of the track drives the editing.
• GENRE – Reflected through mise en scene, themes, performance, cinematography, editing.
• CINEMATOGRAPHY – Camera may move to accompany performers, or circle them, to create
a drama. Lots of close ups to create viewer intimacy and emphasize voice.
• EDITING – generically fast-paced, but slow-paced could be used to establish mood.
• INTERTEXTUALITY – “Music video as incorporating, raiding and reconstructing” (John
Stewart). Music videos often incorporate what a viewer will be familiar with.
• NARRATIVE AND PERFORMANCE – suggest storylines, and offer fragmented, non-linear,
narrative. These leave an audience with a desire to re-watch
4. Pete Fraser
• Music videos offer a more varied access to the artist than concerts…
• …as a guarantee of a band’s ‘authenticity’, by showing them in rehearsals,
or on stage performances
• …to establish a relationship to familiar film or TV genres in narrative
• …as part of a voyeuristic context by suggesting a setting associated with
sexual allure, such as sleazy nightclubs
• …to emphasize an aspirational lifestyle, as in the current emphasis on the
latest gadgetry (as suggested by John Steward)