Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Music Video Genre (Conventions)


Published on

Published in: Entertainment & Humor
  • Be the first to comment

  • Be the first to like this

The Music Video Genre (Conventions)

  1. 1. The ‘Music Video’ Genre Conventions
  2. 2. Andrew Goodwin• There is a relationship between the lyrics and the visuals• There is a relationship between the music and the visuals• Particular music genres may have their own music video style and iconography• There is a demand on the part of the record company for lots of close ups of the main artist/vocalist• The artist may develop their own star iconography• There is likely to be reference to voyeurism• There are likely to be intertextual references
  3. 3. Pete Fraser• LYRICS – Establish a general mood, key lines may only play part in the visuals.• MUSIC – Tempo of the track drives the editing.• GENRE – Reflected through mise en scene, themes, performance, cinematography, editing.• CINEMATOGRAPHY – Camera may move to accompany performers, or circle them, to create a drama. Lots of close ups to create viewer intimacy and emphasize voice.• EDITING – generically fast-paced, but slow-paced could be used to establish mood.• INTERTEXTUALITY – “Music video as incorporating, raiding and reconstructing” (John Stewart). Music videos often incorporate what a viewer will be familiar with.• NARRATIVE AND PERFORMANCE – suggest storylines, and offer fragmented, non-linear, narrative. These leave an audience with a desire to re-watch
  4. 4. Pete Fraser• Music videos offer a more varied access to the artist than concerts…• …as a guarantee of a band’s ‘authenticity’, by showing them in rehearsals, or on stage performances• …to establish a relationship to familiar film or TV genres in narrative• …as part of a voyeuristic context by suggesting a setting associated with sexual allure, such as sleazy nightclubs• …to emphasize an aspirational lifestyle, as in the current emphasis on the latest gadgetry (as suggested by John Steward)