Why choose Yahoo Web Analytics over Google Analytics?

Why choose
Yahoo Web Analytics
Over
Google Analytics

Yahoo Web Analytics
Indextools
Free
20 mln max page views per project
Strong e-commerce analytics
Flexible and highly customizable
YWA! ?

Multiple conversions (max 50)
Custom report builder
Real-time data (+/- 2 sec. lag)
Ad hoc funnels / scenario’s
Extensive API
Multiple ppc platform integration
Internal search (0-result searches, search terms)
Multiple campaign categories
Ecommerce product categories and order status
Campaign cost assignment and consolidation
Why choose YWA! Over Google analytics?

Up to 50 actions can be defined
Actions can be labelled Unique
Tracking through modification of tracking code (no unique url needed)
ACTION TRACKING

Build custom reports in minutes with real-time data
Bookmark, export & API query
All (custom) fields available
CUSTom reports

Funnels / scenario’s can be created to analyze a (conversion) process
Ad hoc funnels enable you to query data in the past!
Ad hoc funnels

API is used to access YWA! Data by external applications
Not just to get data, but also for control of the system (Order cancellations)
Access, monitor an control all accounts, users, projects, campaigns, scenario’s & actions
XML-RPC and Soap implementations possible
API

Not just cost integration of Google but Yahoo and ad center as well
Cost consolidation / extrapolation for compensation of lag between sync and real time data YWA!
PPC platform integration

See what people are looking for using the internal search option of your website
More important, 0-result searches: see what they are looking for without getting any results!
INTERNAL SEARCH
?

Extensive creation of campaign categories
Used for labelling campaigns / custom reporting
Up to 10 categories per campaign possible
CAMPAIGN CATEGORIES

Upload product categories and characteristicsforextensivereporting
Cancel orders, revenu matches your back office systems more closely
Order status canalsobecontrolledby API (nomanualprocesses)
Cross sellanalysis reports
Ecommerce product categories and order status

Each campaign can have cost assigned
Per click, month, fixed, live cost integration, etc
Costs are equally divided
CAMPAIgn cost assignment

Get in touch
SallyKnows makes your web-campaigns perform better. We provide insight instead of reporting by providing web- en social media analytics solutions and services.

SallyKnows – Campaign Analytics
Waldeck Pyrmontlaan 5, 2341VA OEGSTGEEST
Email: michiel@sallyknows.nl
Web: www.sallyknows.nl
Twitter: @vongaalen
Linkedin: http://www.linkedin.com/in/michielvangaalen