Why choose Yahoo Web Analytics over Google Analytics?

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    Why choose Yahoo Web Analytics over Google Analytics? - Presentation Transcript

    1. Why choose
      Yahoo Web Analytics
      Over
      Google Analytics
    2. Yahoo Web Analytics
      Indextools
      Free
      20 mln max page views per project
      Strong e-commerce analytics
      Flexible and highly customizable
      YWA! ?
    3. Multiple conversions (max 50)
      Custom report builder
      Real-time data (+/- 2 sec. lag)
      Ad hoc funnels / scenario’s
      Extensive API
      Multiple ppc platform integration
      Internal search (0-result searches, search terms)
      Multiple campaign categories
      Ecommerce product categories and order status
      Campaign cost assignment and consolidation
      Why choose YWA! Over Google analytics?
    4. Up to 50 actions can be defined
      Actions can be labelled Unique
      Tracking through modification of tracking code (no unique url needed)
      ACTION TRACKING
    5. Build custom reports in minutes with real-time data
      Bookmark, export & API query
      All (custom) fields available
      CUSTom reports
    6. Funnels / scenario’s can be created to analyze a (conversion) process
      Ad hoc funnels enable you to query data in the past!
      Ad hoc funnels
    7. API is used to access YWA! Data by external applications
      Not just to get data, but also for control of the system (Order cancellations)
      Access, monitor an control all accounts, users, projects, campaigns, scenario’s & actions
      XML-RPC and Soap implementations possible
      API
    8. Not just cost integration of Google but Yahoo and ad center as well
      Cost consolidation / extrapolation for compensation of lag between sync and real time data YWA!
      PPC platform integration
    9. See what people are looking for using the internal search option of your website
      More important, 0-result searches: see what they are looking for without getting any results!
      INTERNAL SEARCH
      ?
    10. Extensive creation of campaign categories
      Used for labelling campaigns / custom reporting
      Up to 10 categories per campaign possible
      CAMPAIGN CATEGORIES
    11. Upload product categories and characteristicsforextensivereporting
      Cancel orders, revenu matches your back office systems more closely
      Order status canalsobecontrolledby API (nomanualprocesses)
      Cross sellanalysis reports
      Ecommerce product categories and order status
    12. Each campaign can have cost assigned
      Per click, month, fixed, live cost integration, etc
      Costs are equally divided
      CAMPAIgn cost assignment
    13. Get in touch
      SallyKnows makes your web-campaigns perform better. We provide insight instead of reporting by providing web- en social media analytics solutions and services.
      • SallyKnows – Campaign Analytics
      • Waldeck Pyrmontlaan 5, 2341VA  OEGSTGEEST
      • Email: michiel@sallyknows.nl
      • Web: www.sallyknows.nl
      • Twitter: @vongaalen
      • Linkedin: http://www.linkedin.com/in/michielvangaalen

    + SallyKnowsSallyKnows, 1 month ago

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    A brief summary of features that destinguish Yahoo more

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