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Salam Thabet Doghmash
Case study 3.3 / page 109
Pacific Sunwear
Tracks Business Performance
• Pacific Sunwear is a specialty retailer offering casual
fashion styles under its own brand and other brands ,
such as fox , Roxy , quicksilver and Hurley .
Pacific Sunwear …
 The company wanted a system to determine
which styles , colors , and sizes were selling at
which stores in order to make inventory and
purchasing decisions quickly and efficiently.
Problem :
the company built a Netezza data warehouse and used
MicroStrategy's BI reporting platform .
Using software from MicroStrategy and QuantiSense , the
company now has dashboards to track store and product
performance .
Solution :
the BI platform's prebuilt and ad hoc reporting
capabilities enable Pacific Sunwear staff to make
better decisions with regard to store management
,operations , merchandizing , planning ,and so on .
managers can track stock outs or overstocks to
plan future purchases as well as promotional
offerings.
Cont. ..
the company is now planning to make this
information available on mobile devices .
Conclusion.

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Case study 3.3 pacific sunwear

  • 1. Salam Thabet Doghmash Case study 3.3 / page 109 Pacific Sunwear Tracks Business Performance
  • 2. • Pacific Sunwear is a specialty retailer offering casual fashion styles under its own brand and other brands , such as fox , Roxy , quicksilver and Hurley . Pacific Sunwear …
  • 3.  The company wanted a system to determine which styles , colors , and sizes were selling at which stores in order to make inventory and purchasing decisions quickly and efficiently. Problem :
  • 4. the company built a Netezza data warehouse and used MicroStrategy's BI reporting platform . Using software from MicroStrategy and QuantiSense , the company now has dashboards to track store and product performance . Solution :
  • 5. the BI platform's prebuilt and ad hoc reporting capabilities enable Pacific Sunwear staff to make better decisions with regard to store management ,operations , merchandizing , planning ,and so on . managers can track stock outs or overstocks to plan future purchases as well as promotional offerings. Cont. ..
  • 6. the company is now planning to make this information available on mobile devices . Conclusion.