SlideShare a Scribd company logo

PBTC Presentation - eMail Marketing Strategies

•Download as PPT, PDF•
•
BEA Inc
BEA Inc
Business
1 of 31
Steve Day President Malabar Technologies Inc. Open Sesame: Email Marketing Strategies That Work (And Those That Don’t) Cory Van Horn Director of Marketing SnapRetail
Attitudes Toward Email Advertisements
Attitudes towards email advertising ,[object Object],[object Object],[object Object],YANG, KENNETH C. C.. and Garland, Caroline Staub Garland. "Predicting Attitudes toward Email and Postal Direct Advertising by Consumers’ Innovativeness,” Association for Education in Journalism and Mass Communication, Aug 04, 2010 Focus Value
Attitudes based upon technology adoption ,[object Object],[object Object],[object Object],YANG, KENNETH C. C.. and Garland, Caroline Staub Garland. "Predicting Attitudes toward Email and Postal Direct Advertising by Consumers’ Innovativeness,” Association for Education in Journalism and Mass Communication, Aug 04, 2010 All people value directed online advertising, but technology savvy people hate printed advertising delivered in the mail
Email campaign orientation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lee, Doohwang., Kim, Hyuk Soo. and Kim, Jung. "The Impact of Online Brand Community Type on Consumer’s Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social Networking Websites,” Association for Education in Journalism and Mass Communication, Jun 22, 2010
Consumer characteristics that impact effectiveness of directed advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lee, Byoungkwan. and Salmon, Charles. "The Effects of Information Sources on Consumer Attitudes toward Direct-to-Consumer Prescription Drug Advertising: A Consumer Socialization Approach" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004
Aloneness Phenomena ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Leung, Louis. "Effects of Motives for Internet Use, Aloneness, and Age Identity Gratifications on Online Social Behaviors and Social Support Among Adolescents,” International Communication Association, Jun 21, 2010
Designing for Print is very different than for Email/Web
Why is electronic different? ,[object Object],[object Object],[object Object],[object Object]
Heat Map
Best Practices to Great Emails
Best Practice: Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practice: On-Behalf Email Sending From: Pieter.Hegeman@ivystone.com From: Ivystone Group [info@ivystone.com]
Best Practice: On-Behalf Email Sending Metrics Open Rate Click Thru On-Behalf of Specific Person 32% 7% On-Behalf of Company 17% 5%
Best practice: Integrate Mobile & Social Sharing Share This Email:
Best Practice: Focus User ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practice: Simplicity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VERY IMPORTANT A little less important Nowhere near as important
Best Practice: Simplicity Very Important A little less important Not near as important
Best Practice: Create a Image/Text Balance ,[object Object],[object Object],[object Object],[object Object]
Blocked Content
Blocked Content
Best Practices: Landing Pages Are Important Email Landing Page
Best Practices: Subject Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study of Best Practices in Action
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: Client Email Results OPY # of Sends Contacts Reached Open Rate Click Rate 2009 w/o BP 9 69,293 23% 2% YTD 2010 - w/ 27 166,583 28% 8% Percent Change 200% 140% 23% 234%
Case Study: Client Web Impact from Email Increased traffic in a 10 month period Unique Visitors Total Visitors Pageviews 2009 7,588 12,159 56,340 2010 YTD 14,444 21,785 125,107 Percent Increase 90% 79% 122%
Integrating Email Campaigns into the Sales Cycle
Email Ad Campaign B2B
Scripts and Timing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Sales Process Create positive trust, relationship. Keep apprehension down Focus on acceptance, and play defense Manage acceptance and keep apprehension down
Summary ,[object Object],[object Object],[object Object]

Recommended

EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...
EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...
EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...Vany Hilman Ghifary
 
Bus450 eWoM Presentation (2012-1)
Bus450 eWoM Presentation (2012-1)Bus450 eWoM Presentation (2012-1)
Bus450 eWoM Presentation (2012-1)Simon Fraser University
 
Consumer behaviour group assignment
Consumer behaviour group assignmentConsumer behaviour group assignment
Consumer behaviour group assignmentTommy Wilson
 
10 24 06 Social Media for Internal Comms
10 24 06 Social Media for Internal Comms10 24 06 Social Media for Internal Comms
10 24 06 Social Media for Internal CommsTiffany St James
 
Email marketing : past, present & future
Email marketing : past, present & futureEmail marketing : past, present & future
Email marketing : past, present & futureFlorence consultant
 
Social Media Evaluation: March 12, 2010
Social Media Evaluation: March 12, 2010Social Media Evaluation: March 12, 2010
Social Media Evaluation: March 12, 2010jasonbritt
 
Social media and the state library update
Social media and the state library updateSocial media and the state library update
Social media and the state library updateHeather Lambert
 
09 openness marketing
09 openness marketing09 openness marketing
09 openness marketingGeorge Wang
 

Recommended

EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...
EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...
EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON SOCIAL MEDIA (FACEBOOK FANPAGE)W...Vany Hilman Ghifary
 
Bus450 eWoM Presentation (2012-1)
Bus450 eWoM Presentation (2012-1)Bus450 eWoM Presentation (2012-1)
Bus450 eWoM Presentation (2012-1)Simon Fraser University
 
Consumer behaviour group assignment
Consumer behaviour group assignmentConsumer behaviour group assignment
Consumer behaviour group assignmentTommy Wilson
 
10 24 06 Social Media for Internal Comms
10 24 06 Social Media for Internal Comms10 24 06 Social Media for Internal Comms
10 24 06 Social Media for Internal CommsTiffany St James
 
Email marketing : past, present & future
Email marketing : past, present & futureEmail marketing : past, present & future
Email marketing : past, present & futureFlorence consultant
 
Social Media Evaluation: March 12, 2010
Social Media Evaluation: March 12, 2010Social Media Evaluation: March 12, 2010
Social Media Evaluation: March 12, 2010jasonbritt
 
Social media and the state library update
Social media and the state library updateSocial media and the state library update
Social media and the state library updateHeather Lambert
 
09 openness marketing
09 openness marketing09 openness marketing
09 openness marketingGeorge Wang
 
Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010InfoTrends
 
What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media MarketingRoderick Low
 
Richard Evans: Social Media Integration into eMail Marketing
Richard Evans: Social Media Integration into eMail MarketingRichard Evans: Social Media Integration into eMail Marketing
Richard Evans: Social Media Integration into eMail MarketingLIFT Summit 2009
 
The Marketing Data Box 2011
The Marketing Data Box 2011The Marketing Data Box 2011
The Marketing Data Box 2011Bonfire Marketing Company
 
03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma Lindley03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma LindleyEmma Lindley
 
Strategic Digital Marketing
Strategic Digital MarketingStrategic Digital Marketing
Strategic Digital MarketingSutrisno Yao
 
Social Media in 15 Minutes at Netsmart Connections 2010
Social Media in 15 Minutes at Netsmart Connections 2010Social Media in 15 Minutes at Netsmart Connections 2010
Social Media in 15 Minutes at Netsmart Connections 2010Webbed Marketing
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in HealthcareWebbed Marketing
 
Jeff greene presentation_naed
Jeff greene presentation_naedJeff greene presentation_naed
Jeff greene presentation_naedTechnologyCurve
 
Social media
Social mediaSocial media
Social mediaLee Morley
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Painekaye sweetser
 
Social Media @Home and @Work: Understanding Who Is Using and Why
Social Media @Home and @Work: Understanding Who Is Using and WhySocial Media @Home and @Work: Understanding Who Is Using and Why
Social Media @Home and @Work: Understanding Who Is Using and WhyCaroline Dangson
 
Media consumption survey
Media consumption survey Media consumption survey
Media consumption survey PlatoonDaddy
 
Can Social Media Save Lives?
Can Social Media Save Lives?Can Social Media Save Lives?
Can Social Media Save Lives?Social Media Today
 
Wikibrands, Wikipatients
Wikibrands, WikipatientsWikibrands, Wikipatients
Wikibrands, WikipatientsSean Moffitt
 
Email Marketing Goes Social
Email Marketing Goes SocialEmail Marketing Goes Social
Email Marketing Goes SocialSilverpop
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-mediaAngus Fox
 
A DECODE quiz
A DECODE quizA DECODE quiz
A DECODE quizDECODE
 
Forrester : Understanding The Intricate Digital Behaviors Of Young Consumers
Forrester : Understanding The Intricate Digital Behaviors Of Young ConsumersForrester : Understanding The Intricate Digital Behaviors Of Young Consumers
Forrester : Understanding The Intricate Digital Behaviors Of Young ConsumersStephane Allard
 
Social media compliance reminders
Social media compliance remindersSocial media compliance reminders
Social media compliance remindersCorey Rawdon
 
Email is Media
Email is MediaEmail is Media
Email is MediaAffiliate Summit
 
Eficacia del email en campaña electoral
Eficacia del email en campaña electoralEficacia del email en campaña electoral
Eficacia del email en campaña electoralMontse Fernández Crespo
 

More Related Content

What's hot

Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010InfoTrends
 
What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media MarketingRoderick Low
 
Richard Evans: Social Media Integration into eMail Marketing
Richard Evans: Social Media Integration into eMail MarketingRichard Evans: Social Media Integration into eMail Marketing
Richard Evans: Social Media Integration into eMail MarketingLIFT Summit 2009
 
03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma Lindley03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma LindleyEmma Lindley
 
Strategic Digital Marketing
Strategic Digital MarketingStrategic Digital Marketing
Strategic Digital MarketingSutrisno Yao
 
Social Media in 15 Minutes at Netsmart Connections 2010
Social Media in 15 Minutes at Netsmart Connections 2010Social Media in 15 Minutes at Netsmart Connections 2010
Social Media in 15 Minutes at Netsmart Connections 2010Webbed Marketing
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in HealthcareWebbed Marketing
 
Jeff greene presentation_naed
Jeff greene presentation_naedJeff greene presentation_naed
Jeff greene presentation_naedTechnologyCurve
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Painekaye sweetser
 
Social Media @Home and @Work: Understanding Who Is Using and Why
Social Media @Home and @Work: Understanding Who Is Using and WhySocial Media @Home and @Work: Understanding Who Is Using and Why
Social Media @Home and @Work: Understanding Who Is Using and WhyCaroline Dangson
 
Media consumption survey
Media consumption survey Media consumption survey
Media consumption survey PlatoonDaddy
 
Wikibrands, Wikipatients
Wikibrands, WikipatientsWikibrands, Wikipatients
Wikibrands, WikipatientsSean Moffitt
 
Email Marketing Goes Social
Email Marketing Goes SocialEmail Marketing Goes Social
Email Marketing Goes SocialSilverpop
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-mediaAngus Fox
 
A DECODE quiz
A DECODE quizA DECODE quiz
A DECODE quizDECODE
 
Forrester : Understanding The Intricate Digital Behaviors Of Young Consumers
Forrester : Understanding The Intricate Digital Behaviors Of Young ConsumersForrester : Understanding The Intricate Digital Behaviors Of Young Consumers
Forrester : Understanding The Intricate Digital Behaviors Of Young ConsumersStephane Allard
 
Social media compliance reminders
Social media compliance remindersSocial media compliance reminders
Social media compliance remindersCorey Rawdon
 

What's hot (20)

Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010
 
What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media Marketing
 
Richard Evans: Social Media Integration into eMail Marketing
Richard Evans: Social Media Integration into eMail MarketingRichard Evans: Social Media Integration into eMail Marketing
Richard Evans: Social Media Integration into eMail Marketing
 
The Marketing Data Box 2011
The Marketing Data Box 2011The Marketing Data Box 2011
The Marketing Data Box 2011
 
03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma Lindley03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma Lindley
 
Strategic Digital Marketing
Strategic Digital MarketingStrategic Digital Marketing
Strategic Digital Marketing
 
Social Media in 15 Minutes at Netsmart Connections 2010
Social Media in 15 Minutes at Netsmart Connections 2010Social Media in 15 Minutes at Netsmart Connections 2010
Social Media in 15 Minutes at Netsmart Connections 2010
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in Healthcare
 
Jeff greene presentation_naed
Jeff greene presentation_naedJeff greene presentation_naed
Jeff greene presentation_naed
 
Social media
Social mediaSocial media
Social media
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Paine
 
Social Media @Home and @Work: Understanding Who Is Using and Why
Social Media @Home and @Work: Understanding Who Is Using and WhySocial Media @Home and @Work: Understanding Who Is Using and Why
Social Media @Home and @Work: Understanding Who Is Using and Why
 
Media consumption survey
Media consumption survey Media consumption survey
Media consumption survey
 
Can Social Media Save Lives?
Can Social Media Save Lives?Can Social Media Save Lives?
Can Social Media Save Lives?
 
Wikibrands, Wikipatients
Wikibrands, WikipatientsWikibrands, Wikipatients
Wikibrands, Wikipatients
 
Email Marketing Goes Social
Email Marketing Goes SocialEmail Marketing Goes Social
Email Marketing Goes Social
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media
 
A DECODE quiz
A DECODE quizA DECODE quiz
A DECODE quiz
 
Forrester : Understanding The Intricate Digital Behaviors Of Young Consumers
Forrester : Understanding The Intricate Digital Behaviors Of Young ConsumersForrester : Understanding The Intricate Digital Behaviors Of Young Consumers
Forrester : Understanding The Intricate Digital Behaviors Of Young Consumers
 
Social media compliance reminders
Social media compliance remindersSocial media compliance reminders
Social media compliance reminders
 

Similar to PBTC Presentation - eMail Marketing Strategies

Defy The Trends a Credit Union Webinar
Defy The Trends a Credit Union WebinarDefy The Trends a Credit Union Webinar
Defy The Trends a Credit Union WebinarARGA Marketing
 
Email Strategy, Design and User Experience: Keys to Success
Email Strategy, Design and User Experience: Keys to SuccessEmail Strategy, Design and User Experience: Keys to Success
Email Strategy, Design and User Experience: Keys to SuccessIntelligent_ly
 
10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social MediaPaul Gillin
 
Get Social with Your Audience: Reaching Consumers in the Social Media Inbox
Get Social with Your Audience: Reaching Consumers in the Social Media InboxGet Social with Your Audience: Reaching Consumers in the Social Media Inbox
Get Social with Your Audience: Reaching Consumers in the Social Media InboxDatranMike
 
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMailMaximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMailStrongView
 
New world of e communications
New world of e communicationsNew world of e communications
New world of e communicationsAndy Zellers
 
Email Marketing Goes Social
Email Marketing Goes SocialEmail Marketing Goes Social
Email Marketing Goes SocialBeacon512
 
Internet Marketing for Roofing Industry-2011
Internet Marketing for Roofing Industry-2011Internet Marketing for Roofing Industry-2011
Internet Marketing for Roofing Industry-2011hillarybressler
 
Email social media
Email social mediaEmail social media
Email social mediaTuristicae
 
Email marketing & communications
Email marketing & communicationsEmail marketing & communications
Email marketing & communicationsWave Marketing
 
Is Email Marketing Dead or Alive and Prospering
Is Email Marketing Dead or Alive and ProsperingIs Email Marketing Dead or Alive and Prospering
Is Email Marketing Dead or Alive and ProsperingFast Track Marketing
 
IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...
IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...
IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...Caroline Dangson
 
BlueHornet EEC2012 Friday Keynote Address
BlueHornet EEC2012 Friday Keynote AddressBlueHornet EEC2012 Friday Keynote Address
BlueHornet EEC2012 Friday Keynote AddressRyan Phelan
 
E-marketing communication
E-marketing communicationE-marketing communication
E-marketing communicationyesim p. soylu
 
Is social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareIs social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
 
Leverage the Power of Social Media for Your Business: Presented by Cisco
Leverage the Power of Social Media for Your Business: Presented by CiscoLeverage the Power of Social Media for Your Business: Presented by Cisco
Leverage the Power of Social Media for Your Business: Presented by CiscoSquareOne|Consulting
 

Similar to PBTC Presentation - eMail Marketing Strategies (20)

Email is Media
Email is MediaEmail is Media
Email is Media
 
Eficacia del email en campaña electoral
Eficacia del email en campaña electoralEficacia del email en campaña electoral
Eficacia del email en campaña electoral
 
Ethics in emarketing
Ethics in emarketingEthics in emarketing
Ethics in emarketing
 
Email Marketing Benchmarks
Email Marketing BenchmarksEmail Marketing Benchmarks
Email Marketing Benchmarks
 
Defy The Trends a Credit Union Webinar
Defy The Trends a Credit Union WebinarDefy The Trends a Credit Union Webinar
Defy The Trends a Credit Union Webinar
 
Email Strategy, Design and User Experience: Keys to Success
Email Strategy, Design and User Experience: Keys to SuccessEmail Strategy, Design and User Experience: Keys to Success
Email Strategy, Design and User Experience: Keys to Success
 
10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media10 Things Direct Marketers Can Do to Take Advantage of Social Media
10 Things Direct Marketers Can Do to Take Advantage of Social Media
 
Get Social with Your Audience: Reaching Consumers in the Social Media Inbox
Get Social with Your Audience: Reaching Consumers in the Social Media InboxGet Social with Your Audience: Reaching Consumers in the Social Media Inbox
Get Social with Your Audience: Reaching Consumers in the Social Media Inbox
 
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMailMaximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail
Maximizing the Email Marketing/Social Media Connection: eMarketer and StrongMail
 
New world of e communications
New world of e communicationsNew world of e communications
New world of e communications
 
Email Marketing Goes Social
Email Marketing Goes SocialEmail Marketing Goes Social
Email Marketing Goes Social
 
Internet Marketing for Roofing Industry-2011
Internet Marketing for Roofing Industry-2011Internet Marketing for Roofing Industry-2011
Internet Marketing for Roofing Industry-2011
 
Email social media
Email social mediaEmail social media
Email social media
 
Email marketing & communications
Email marketing & communicationsEmail marketing & communications
Email marketing & communications
 
Is Email Marketing Dead or Alive and Prospering
Is Email Marketing Dead or Alive and ProsperingIs Email Marketing Dead or Alive and Prospering
Is Email Marketing Dead or Alive and Prospering
 
IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...
IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...
IDC Consumer Attitudes About Internet Advertising and the Implications for Pe...
 
BlueHornet EEC2012 Friday Keynote Address
BlueHornet EEC2012 Friday Keynote AddressBlueHornet EEC2012 Friday Keynote Address
BlueHornet EEC2012 Friday Keynote Address
 
E-marketing communication
E-marketing communicationE-marketing communication
E-marketing communication
 
Is social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareIs social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshare
 
Leverage the Power of Social Media for Your Business: Presented by Cisco
Leverage the Power of Social Media for Your Business: Presented by CiscoLeverage the Power of Social Media for Your Business: Presented by Cisco
Leverage the Power of Social Media for Your Business: Presented by Cisco
 

Recently uploaded

It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 

Recently uploaded (20)

It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 

PBTC Presentation - eMail Marketing Strategies

Editor's Notes

  1. Inspite of the technology – It’s about the people
  2. How people discount email ads. Customer testimonial – they sit on the ad Give 50% discount – motivation is for profit.
  3. Pull that out more……!!! Unsubscribe Rate
  4. Idtenfiying with the audience. What’s in it for me? What do I remember with the message.
  5. Sales - Funnel
  6. End with Summary