The document summarizes an economic impact study of the arts in the City of San Diego. Some key findings include: - The arts generated $579 million in local spending and supported over 17,800 jobs. - Nonlocal attendees at arts events spent on average $60.39 per person compared to $39.39 for local attendees. - Over 5,500 arts-related businesses in San Diego employ more than 26,000 people. - The arts generated $61 million in local and state government revenue.

1. City of San Diego!

2. Most Comprehensive Study Ever
All 50 States—Including City of San Diego!

3. Organizations & Audiences Spent
$579 Million

4. Jobs Supported (FTE)
17,817

5. Local & State Government Revenue
$61 Million

6. Attendees Spent
$43.02 Per Person, Per Event
Souvenir/Gifts
$8.05
Transportation
$4.19
Meals & Snacks
$20.02 Lodging
$3.39
Other
$7.37

7. Event-Related Spending
Local vs. Nonlocal Audiences
$60.39
$39.39
Local Non-Local
63 percent of nonlocal attendees said: “this arts event is their primary purpose for their trip.”

8. Arts Volunteerism
 12,049 volunteers
 539,795 hours
 $11.5 million value
(2010 volunteer hour = $21.36)

9. National AEP4 Research Partners

10. Creative San Diego
5,574 Arts-Related Business Employ 26,286 People

12. Arts Creativity Innovation
Ready to Innovate Conclusion:
“…it is clear that the arts—music, creative writing,
drawing, dance—provide skills sought by employers
of the third millennium.”

13. The Arts Mean Business!
www.AmericansForTheArts.org/EconomicImpact