http://www.jday.com.ua/ Scala is Hot!

1. SCALA in CY 2014:
Gaining Business Momentum
by
Russ Hertzberg

2. Agenda
• Rapid Growth Phase for the Platform Ecosystem &
Developer Community
• Spawning A Popular Early Stage Hadoop Sub-system
• Spark, Databricks, and Spark-ups (Spark Based Startups)
• A Successful Relationship: Scala in a Java World
• Developments to Monitor:
• The Future of Typesafe and Databricks
• Scala Platforms & ‘New Data Management’ Ecosystems
• Game Changing Applications
• Opportunities and Actions in Scala for Ukraine Software
Developers

3. Growth Indicators: Conferences and User
Groups
• Spark Summit December
2013…450 Attendees, 2
Days
• Spark Summit July
2014…1200 Attendees, 3
Days
• Scala By the Bay (San
Francisco): 1983
Members
• New York Scala: 1935
Members

4. Growth Indicators: Code Contribution
* Github, Summer 2014

5. Growth Indicators: Application
Diversification
• Genomic Analysis @ UC
Berkely AMPLab (Spark
Based)
• Real Time Online Advertising
Auctions (Sharethrough)
• Middleware Platform (J9)
• Integrated Online Ticketing
and Event Mgmt. (Ticketfly)
• Next Generation Email Anti-
Spam Service (Heluna)

6. Growth Indicators: Professional Investors
• Typesafe: Greylock Partners, Juniper
Networks, Shasta Ventures
• Databricks: New Enterprise
Associates, Andreeson Horowitz
• Other Startup Investors: a16z, Sierra
Ventures, Mission Ventures, UMC
Capital, Bosch Venture Capital,
Artiman Ventures, Sofinnova
Ventures, Intel Capital, SingTel
Innov8, Investor Growth Capital,
QuestMark Partners, TransLink
Capital, Goldman Sachs
• Early Stage Big $$ Example: $107M @
http://www.guavus.com/
Big Data Investors
Have Big Bucks for Scala Related
Software Ventures

7. Apache Spark
• Launched in January of 2010
• New Hadoop Component up
to 100X Faster than Map
Reduce, with Stream
Processing
• Written in Scala with Scala,
Java, and Python APIs
• Latest Release on May 30,
2014 with 110 Contributors

8. Spark and Databricks
• ‘Creators’ of Spark
• Spin Out Company from
Berkeley AMPLab
• Just raised $33M B Round
• Dozens of Production
Deployments as of July 2014
• Moving the New Platform
Quickly:
• More SQL Connectors
• MLLIB R Integration
• Flume Streaming

9. Spark Ups…Startups Creating a ‘Spark’
Ecosystem
• Adatao
• Alpine
• Graphflow
• Guavus
• Sharethrough

10. Spark Ups…Startups Creating a ‘Spark’
Ecosystem, and More!
• Adatao
• Alpine
• Graphflow
• Guavus
• Sharethrough
• Plus the Hadoop Disti
Integrations:
• Cloudera
• Hortonworks
• MapR
• IBM
• SAP Hanna Integration
and SAP Certified Spark
Distribution

11. Scala in a Java World
Cooperation
• Run on JVMs
• Use with Existing Java
Libraries
• Support for Java Generics
in Scala
• Use Java Data Structures
As Is in Scala
Competition
• The Full Typesafe
Platform
• Akka and Actors
• Play Framework
• Big Momentum for Scala
in Next Gen Data
Management
• Java 8 Oracle Reaction

12. Competition is Good!

13. The Future (or end game) of Typesafe
• Gamify It!
• Acquisition in 1, 3, 5, or
n years?
• If Acquired, By Whom?
• Private Forever?
• Initial Public Offering and
a Long Term Platform
ISV?

14. The Future (or end game) of Databricks
• Gamify It!
• Acquisition in 1, 3, 5, or
n years?
• If Acquired, By Whom?
• Private Forever?
• Initial Public Offering and
a Long Term Platform
ISV?

15. Scala Platforms and Evolving Data
Management Ecosystems
• Processing Enough Data
to Create Radical New
Knowledge and Value is
the Goal
• Scala and Scala Platforms
are a Strategic Driver in
this High Growth Software
Segment Attracting Big
Bucks
• Harness and Harvest More
Data for Useful Purposes!

16. Game Changing Applications
• Healthcare Genome
Processing…New
Frontiers in Mind/Body
Knowledge & Disease
Treatment
• Mobile Device
Behavioral Insight…to
Create Autonomic Life
Improvement
• Mining Social Network
Data…a billion API
requests per day!

17. Opportunities and Potential Action Items in
Scala for Ukraine Software Developers
1. In Projects with Architecture Control, Evaluate Scala
Fairly! (do not default to Java because you have body
count)
2. Leap into Spark or Others Will Beat You
3. Think About Platform Technologies You Can Build
Yourself to Make Your Own Services More Valuable and
Efficient. Invest Intellectual Energy in Your Own
Intellectual Property
4. Educate and Certify More Scala Developers

18. Some Link References
• http://www.typesafe.com/company/casestudies
• http://databricks.com/
• http://blog.mikiobraun.de/2014/01/apache-spark.html
• http://radar.oreilly.com/2013/11/how-companies-are-using-spark.
html
• https://amplab.cs.berkeley.edu/benchmark/
• https://github.com/twitter/scalding
• http://www.theserverside.com/feature/The-Scala-debate-demystified-
Balancing-the-rants-with-the-raves
• http://boldradius.com/blog-post/
UwO3nQEAAA3xKXiL/five-tips-for-onboarding-scala-developers