How to Get the Most Out of Social Media
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How to Get The Most Out of Social Media breakout session slides from the 2015 Rotary International Convention in Sao Paulo, Brazil.
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How to Get the Most Out of Social Media
- 1. 2015 ROTARY INTERNATIONAL CONVENTION How To Get the Most Out of Social Media
- 3. #ricon15 Never Heard of Rotary Know Name Only Some Familiarity SURVEYS SHOW
- 4. #ricon15 CONSISTENT MESSAGING • Tell a compelling story • How you bring leaders together • Exchange ideas • Take action to improve your community • More conversational & authentic—avoid “Rotary speak” • More consistent visual identity
- 6. #ricon15 SOCIAL MEDIA RPIC Gunes ERTAS Zone 20B
- 7. #ricon15 Once upon a time
- 8. #ricon15 What is Social Media?
- 9. #ricon15
- 10. #ricon15 World of Social Media
- 11. #ricon15
- 14. #ricon15 TO BE OR NOT TO BE (ON SOCIAL MEDIA) PCP Kokten Ulas BIRANT (PhD) RI D-2440 (Izmir-Efes RC)
- 16. #ricon15 FIRST DEFINITION: COMMUNICATION SOURCE ENCODER RECEIVERDECODERX Personality Screen Perception Screen Region of Experience Region of Experience
- 17. #ricon15 • More Power for «Service Above Self» • Power? – More Rotarian At Work – More Fund For Work OUR GOAL
- 18. #ricon15 • First Rule; • To Be... FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 1
- 19. #ricon15 • Use every possible Media... FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 2
- 20. #ricon15 • Using the language and system that audiences use... FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 3
- 21. #ricon15 • Always on duty... FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 4
- 22. #ricon15 • Social Media is the media, user prepare for himself/herself... FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 5
- 23. #ricon15 • Not everything... FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 6
- 24. #ricon15 • Media works One-Way • Social Media works Both-Ways FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 7
- 25. #ricon15 • You should have an objective... FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 8
- 26. #ricon15 • You should evaluate effectiveness FOR AN EFFECTIVE USE OF SOCIAL MEDIA FOR COMMUNICATION – 9
- 27. #ricon15 • Image > Words SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE... The painting, thought to be a portrait of Lisa Gherardini, the wife of Francesco del Giocondo, is in oil on a white Lombardy poplar panel, and is believed to have been painted between 1503 and 1506. Leonardo may have continued working on it as late as 1517. It was acquired by King Francis I of France and is now the property of the French Republic, on permanent display at the Louvre Museum in Paris since 1797.
- 28. #ricon15 • Result > Explanation SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...
- 29. #ricon15 • Simple > Complex SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...
- 30. #ricon15 • Friendly > Professional SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...
- 31. #ricon15 • Funny > Serious • But • Serious > Absurd SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...
- 32. #ricon15 • MOST IMPORTANT • Planned > Unplanned • For Sustainability and Effectiveness... SOME LITTLE TIPS FOR NEWBIES IN SOCIAL LIFE...
- 33. #ricon15 ROTARY IN SOCIAL MEDIA RPIC Gunes ERTAS Zone 20B
- 35. #ricon15 • Profiles • Connect • Messaging • Groups • Ideas • Calendar • Marketplace/Hub SUBTITLE
- 36. #ricon15 • Profiles • Connect • Messaging • Groups • Ideas • Calendar • Marketplace/Hub SUBTITLE
- 38. #ricon15 PROFILE
- 40. #ricon15 GROUPS
- 41. #ricon15 SEEK RESOURCES FOR YOUR PROJECT
- 42. #ricon15 PORTABLE PROJECT “GADGET” FOR A CLUB’S WEBSITE
- 46. #ricon15 MARKETPLACE • Follow #RISocial and contact social@rotary.org for more information.
- 47. 2015 ROTARY INTERNATIONAL CONVENTION How To Get the Most Out of Social Media
Editor's Notes
- …People do not know Rotary. Our own Public Image Surveys,* reached a wide cross-section of prospective members around the world, to give us great insight: Four in 10 have never heard of us. Another four in 10 have heard of our “name only.” Only two in 10 claim to have “some familiarity” with Rotary. Unfortunately what much of this group knows is colored by misperceptions and half-truths. We need to rethink how we tell our story so people everywhere understand what Rotary stands for, how we’re different, and why it matters. -------------------------------------------- [FOR REFERENCE ONLY.] *Research: Rotary Public Image Surveys completed 2006 and 2010. Responses received from six nations: Argentina, Australia, Germany, Japan, South Africa, United States. Surveyed approximately 1,000 individuals in each of six nations by phone and online. Survey has a +/- 4% margin of error.
- Think about the impact of this on your club…and how you tell your story in your local community. Consider that when every Rotary club builds messages around our core…we not only tell a compelling story…we tell our story with greater clarity and consistency. The strength of this is obvious. In this example event flyer we ask our community to…TAKE ACTION. We speak in a conversational tone…our authentic voice. One-to-one communication. We AVOID “ROTARY SPEAK.” A fellow Rotarian told me a story recently. She was at dinner and an acquaintance asked her what she was doing at Rotary these days. She told me that she began to say she was, “working with a fellow DGE on a RYLA project.” Her friend said, “What are you talking about.? And she realized that when we use Rotary speak, people don’t understand us. When Rotary clubs and members around the world speak with one authentic voice about what we do…and the impact we have in our communities…the power to improve our image is tremendous.
- The world’s top brands maintain balance. Rotary, too, must maintain balance…if our brand—if Rotary—is to be true. When we all work in harmony…1.2 million members…34,000 clubs…speaking with the one voice…using a consistent look…telling a compelling story…WE SPEAK WITH AUTHENTICITY. The result: we improve the world’s understanding of our organization.
- İletişim Çift Yönlüdür... İletişim Bir Amaca yöneliktir....
- Eğer Yoksak, başkaları anlatır...
- Not limited with Facebook, Twitter, or LinkedIn... Where Resource exist
- Kendi dilimiz ile değil, dinleyicilerin dili ile konuşmak
- Gazete dünün haberi, TV bugünün, internet şu anın...
- Sadece dinlemek isteyenler seni dinliyor... Diğerlerinin de dinleme listesine girmelisin... (Bunun için genel takip listelerine girmek iyidir... Mesela #ricon15 ile yazarsanız, konvansiyondaki rotaryenlerin sizi görmesini sağlarsınız. İlgisini çekmek içeriğiniz ile olur..)
- Herkes günceli istiyor ama kimsenin her saniye yenilenen bir gazeteyi okuyacak zamanı yok. Ayrıca bu kadar yoğun iş de yapmıyorsunuz zaten... Herşeyi paylaşmayın... (Her saat 10000 dolar fundraising for PolioPlus yapıyorsanız, bunu paylaşabilirsiniz...)
- Medya tek yönlüdür, Sosyal Medya çift yönlüdür... Sadece duyuru olmaz. İletişim kurmalı yani soruya cevap da vermelisiniz...
- Amaçsız mesaj paylaşamazsınız... Zaten çok kalabalığın içinde, kısıtlı yer buluyorsunuz... Bunu gereksiz kullanırsanız listeden silinirsiniz ve bir daha girmek zor olabilir...
- You use resource (time, money or internet quota...) and it should take some advantage to you after some time... You can’t get 1 member for each Twit but if you can get 1 member for 1 month in Twitter, this is good...
- An Online Community The Board requested seven specific features to support the social business strategy. As part of the redesign of www.rotary.org, an online community will be launched with these new features (from August-December 2013). Profiles: comprehensive individual profiles with the ability to search attributes and interests, a photo, a Rotary “resume,” classification, skills, languages, and contact information Connect: ability to create and maintain a network of contacts through My Rotary Messaging: capability to contact others through the platform without using external email accounts or sharing contact data Groups: ability to create private groups based on Rotary business needs. This will be a place for fellowships, RAGS, and others with similar interests to meet and have online discussions. Ideas: implementation of an idea and project matching platform. Rotarians can post an idea or project to request partners for grants, volunteers for projects, and experts or connections. Calendar: creation of a comprehensive Rotary calendar containing local and regional events. Rotarians can add events for their clubs or groups. Rotary International can promote RI meetings such as the convention. Users can search by location, finding events near them, or in locations where they plan to visit. Marketplace: a clearinghouse where Rotarians who are already creating online tools can make them available via link or download to other Rotarians At launch in August 2013, these features will be available to Rotarians and Rotaractors. Future phases will include alumni, program participants, spouses, and non-Rotarians so that we can expand Rotary’s reach through the online community.
- An Online Community The Board requested seven specific features to support the social business strategy. As part of the redesign of www.rotary.org, an online community will be launched with these new features (from August-December 2013). Profiles: comprehensive individual profiles with the ability to search attributes and interests, a photo, a Rotary “resume,” classification, skills, languages, and contact information Connect: ability to create and maintain a network of contacts through My Rotary Messaging: capability to contact others through the platform without using external email accounts or sharing contact data Groups: ability to create private groups based on Rotary business needs. This will be a place for fellowships, RAGS, and others with similar interests to meet and have online discussions. Ideas: implementation of an idea and project matching platform. Rotarians can post an idea or project to request partners for grants, volunteers for projects, and experts or connections. Calendar: creation of a comprehensive Rotary calendar containing local and regional events. Rotarians can add events for their clubs or groups. Rotary International can promote RI meetings such as the convention. Users can search by location, finding events near them, or in locations where they plan to visit. Marketplace: a clearinghouse where Rotarians who are already creating online tools can make them available via link or download to other Rotarians At launch in August 2013, these features will be available to Rotarians and Rotaractors. Future phases will include alumni, program participants, spouses, and non-Rotarians so that we can expand Rotary’s reach through the online community.
- With the new website, Rotarians and Rotaractors will be able to do all of this and more. For launch: groups, people and messaging that allow you to connect today For the future: Global events calendar People search Enhanced community marketplace for Rotarian-created tools
- As a Rotarian or Rotaractor, when you log in to rotary.org, you will automatically become a member of the online community. Rotarians and Rotaractors will be able to search for each other based on name and affiliation. The lock icons control privacy settings: a field with an open lock will show up on the public view of the profile; a closed lock will not.
- Between August and December, we plan to add additional features to the individual profile. This is a mock up of the public view of a Rotarian’s profile. Members that choose to share personal information will be able to display their Rotary resume including information such as positions held, awards received, recognition. Members can also add interests and expertise. Do you know something about literacy? Polio? Do you speak French or Mandarin? Have experience with water projects in Africa? Or, are you looking for someone with that expertise? Of course, it is up to the individual member to decide how much information he or she wants to share.
- Users can join a discussion group, or create one of their own. They will be able to tap into Rotary “experts” for club activities, service projects, anything. The community will grow and adapt based on how users want to connect around various topics and interests… We will be adding functionality based on how they respond and what is of greatest value to them… This is a tool with the power to connect large segments of the Rotary world, make it easier to meet other Rotarians as they run their clubs, work on projects, travel… Members can join a discussion group, or create one of their own. Right now there are 15 proposed Fellowships trying to attract enough people in 3 or more countries to put together a viable proposal for official recognition. Rotarians and Rotaractors interested in Mountain Gorilla Tracking, Comic Book Collecting or Beer can start a group on rotary.org and start engaging with each other right away.
- Rotarian and Rotaractor club leaders can post projects seeking resources. If their projects directly benefit TRF and the projects have been approved by staff, those projects will be featured on the public site. Projects seeking partners or volunteers but not funds can also be featured on the public site. If the Mountain Gorilla Trackers wanted to raised funds for TRF – for example, 1 USD for every gorilla sighted – then they can set up the project accordingly. In most cases, contributions to club projects will not be eligible for tax receipting and recognition.
- Club projects can be featured locally on the individual Rotary or Rotaract club website as well as shared via Facebook, Twitter and other social channels. This sample project seeking support for the local library has so far received 5% of the financial contributions sought, 50% of the volunteer time, 27% of in-kind contributions and 3x the connections they requested. Let’s look at the details.
- The visitor can see the project details: what the project entails who created it how much time is left to contribute what’s been contributed so far and how to contribute A user must be a club leader to create a project but anyone can contribute money, time, resources or connections.
- Finally, clubs can share stories of project milestones or successes on Rotary Showcase, our first venture into welcoming user-generated content. Since we launched the tool at the convention in 2012 in Bangkok, clubs have posted more than 3000 projects in more than 100 countries. In April we added the Impact Tracker, which presents the aggregate impact of all projects posted since 1 July 2012. Rotary Showcase is now fully integrated into Rotary Club Central.
- Traveling? You will not only be able to look up club meetings by date and location. If the local clubs post meeting day, time and location, you’ll be able to find out who the speaker is. Maybe you can even participate in a service project while you’re in the area – or attend the “Buddy Rock and Roll Party”.
- Do you have an idea for a group you’d like to start or join? Do you have expertise you’d like to share? Are you interested in providing feedback? Helping spread the word? Please let us know!