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3. Summary
GBI Research, the leading business intelligence provider, has released its latest
research report: “Mobile Health (mHealth) - Enhancing Healthcare and
Improving Clinical Outcomes”. The report examines how mHealth, which is the
facilitation of health-related information through mobile-enabled technologies,
has been applied by the pharmaceutical industry in drug development and by
healthcare providers in the developed and emerging economies to improve
healthcare services and treatment outcomes.
It looks in detail at the ways in which the pharmaceutical industry has utilized
mobile technologies in patient recruitment, compliance and retention of clinical
trials, its role in marketing and consumer education and the important
developments in drug authentication and post-market surveillance.
The report investigates how the healthcare system has migrated from a paper-
based system to an electronic one and the innovative ways in which this can be
used enhance the flow of medical information. It assesses the growing use of
mobile health apps as reference and diagnostic tools to support decision-making
and highlights how mHealth can improve communication between patients and
healthcare providers; empowering patients to take a more active role in their
health and improving the continuum of healthcare from the clinic to the home.

4. Scope
- Detailed analysis of how the pharmaceutical industry is applying mHealth in clinical
trials, marketing and supply chain management
- Assessment of the e-patient engagement strategies that healthcare providers
(medical professional, clinicians pharmacists and health insurers) are adopting to
improve communication with patients
Reasons to buy
- Identify key stakeholders and the role they play in the development of mHealth
solutions
- Understand what mHealth services are available and how and where they are
being utilized
- Learn the barriers to implementation and how these may be overcome
- Understand current thinking on innovative areas of mHealth and its application by
the pharmaceutical industry
- Identify potential opportunities for mHealth solutions by healthcare providers

5. Table of Contents :
1.1 List of Tables 6
1.2 List of Figures 6
2 Introduction 7
2.1 What is mHealth? 7
2.2 mHealth Aims 8
2.3 Stakeholder Groups Involved in the Funding and Provision of mHealth 9
2.4 Role of mHealth Technologies in the Pharmaceutical Industry 10
2.5 Key Market Segments in the mHealth Space 10
2.5.1 Mobile Health - Mobile Network Operators 10
2.5.2 Mobile Health - Pharmaceutical Industry 10
2.5.3 Mobile Health - Healthcare Professionals 11
2.5.4 Mobile Health - Healthcare Providers 11
2.5.5 Mobile Health - Consumers 11
3 mHealth in Drug Development 12
3.1 Introduction 12

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