One fine body…
- São Paulo Area, Brazil, Brazil
- Work Media Director
- Industry Advertising / Marketing / PR
- About Most of my 21 year’s experience in media has been built at multinational advertising agencies from Brazil and international accounts Main accounts: Motorola, Mattel, American Express, Kraft Foods, Unilever - Best Foods, Buger King, Castrol, Nestlé, Bombril, Grandene, SAP, Telefônica Main responsibilities: - Competitive Analysis, - Media Strategy and tactical planning, - Target analysis - Active participation in the construction of the general communication Brand Strategy, in set with strategic planning, attendance, creation and direct marketing - Presentations, defense and approval of the media plan in local , regional and Global level - Negotiations and media purchase....
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