Brand/consumer experience Mobile Creativity Data Programmatic The top five brand mentions were: Instagram IBM Periscope Mastercard BMW 64% expect digital budget to grow in the next 12 months The third annual PRCA report produced in partnership with YouGov has revealed some interesting statistics. The report reveals that in-house investment in influencer) outreach and engagement has seen 11% growth over the past two years, from 41% in 2013 to 50% in 2014 and 52% in 2015. SEO investment has actually dropped year-on-year, from 67% in 2013 to 53% in 2015. Personalisation key to winning customer loyalty A new survey by RichRelevance and L2 has found that delivering a personalised experience is the number one priority when it comes to winning customer loyalty. Other key findings include: The Amazon Prime effect of free, same-day delivery will be a big trend in the Christmas retail battle. The use of email to promote online and in-store sales, store-only sales and hybrid fulfilment all showed gains in 2015 while the amount of emails showcasing online-only sales dropped from 35% to 31%. Currently 50% of UK brands and 46% of EU brands have real-time in-store inventory visibility. But luxury is still lagging behind with just 8% providing this capability.

1. 14ExcitingDigitalMarketingTips
Statistically you are more likely to feel optimistic about life on a Friday afternoon
than a Monday morning. Some people wrongly believe this has something to do
with the timing of the weekend, but that's merely a coincidence. It's actually
because Friday afternoon is when the weekly Econsultancy digital marketing stats
round-up hits their inbox. This week we’ll be covering Dmexco, the Rugby World
Cup and how the top 10 business blogs generate traffic through social media.
New Zealand All Blacks ‘most social rugby union’ The rating was given by the
Adobe Digital Index (ADI) and is based on a combination of social mentions,
positive sentiment, social following and ranking within world rugby. Rugby world
cup social media England fans received an honourable mention for the most
positive sentiment, with 63% joy and admiration. Australia came second overall
with England beating Argentina to take third. CX and Instagram the talk of
Dmexco Dmexco received 31,327 social media mentions over the course of the
trade show, and xAd has revealed the most talked-about trends below:
Brand/consumer experience Mobile Creativity Data Programmatic The top five
brand mentions were: Instagram IBM Periscope Mastercard BMW 64% expect
digital budget to grow in the next 12 months The third annual PRCA report
produced in partnership with YouGov has revealed some interesting statistics. The
report reveals that in-house investment in influencer) outreach and engagement
has seen 11% growth over the past two years, from 41% in 2013 to 50% in 2014
and 52% in 2015. SEO investment has actually dropped year-on-year, from 67% in
2013 to 53% in 2015. Personalisation key to winning customer loyalty A new
survey by RichRelevance and L2 has found that delivering a personalised
experience is the number one priority when it comes to winning customer loyalty.
Other key findings include: The Amazon Prime effect of free, same-day delivery
will be a big trend in the Christmas retail battle. The use of email to promote
online and in-store sales, store-only sales and hybrid fulfilment all showed gains in
2015 while the amount of emails showcasing online-only sales dropped from 35%
to 31%. Currently 50% of UK brands and 46% of EU brands have real-time in-store
inventory visibility. But luxury is still lagging behind with just 8% providing this
capability. Top 50 business blogs generate less than 7% of traffic from social
media A new report by Hubspot has highlighted some of the key social media
trends behind the most successful business blogs on the planet. Top 10 business

2. blogs social media Of all the social networks, Twitter drives the most traffic to the
top 10 blogs, although even this trend has decreased 17% year-on-year. Facebook
and LinkedIn traffic has increased however, from 19% to 28% and 8% to 13%
respectively. For lots more stats, read the full report. UK online retail sales up just
5% year-on-year in August Sales were also down 6% on July, according to the
IMRG Capgemini e-Retail Sales Index. This marks the worst performing August
since the launch of the index in 2000. The index also revealed a trend in the split
of mobile devices. Smartphones accounted for 20% of mobile sales in 2014
compared to 80% via tablets. In 2015 it is 28% smartphones and 72% tablets. 71%
of female millennials won’t buy without believing in the brand A study of female
millennials by Sofeminine has revealed some interesting traits when it comes to
their attitude to advertising. Some of the key findings include: Authenticity and
brand trust is key. Trust is the top purchase driver, as 71% won’t buy without
believing in the brand. Blogs are seen as the most truthful medium by over a third
of millennials and are more influential than magazines or TV. Just one in six are
influenced by what celebrities are endorsing, buying or wearing. A third of all
female millennials cite what their friends are talking about as the biggest
purchase driver. Seven in eight social media messages go unanswered by brands
A new study by Sprout Social has found that nearly 90% of social messages to
brands go unanswered, and the number of messages increased by 21% in the first
quarter of 2015. Other key findings include: The media/entertainment industry
responds to roughly 1 in 12 messages. Brands in Asia receive more than three
times as many messages than brands in Europe, Africa and North America. The
Middle East has the best response rate at 13.1%. Travel bookings go mobile In a
new report, Criterio analysed 1bn bookings from over 100 of the top travel
suppliers and online travel agents (OTAs) and identified a number of key trends.
Key findings include: Mobile share has doubled from 12% to 23% over the last
year in the travel sector. Mobile apps are generating 49% of the mobile revenue
of companies that are invested in in-app advertising and tracking, a 12% increase
from a year ago. Smartphones are the most effective device upon which to close
same day bookings: 47% on mobile, 58% on mobile and tablet. In terms of
smartphone bookings, online hotel travel agencies are generating significantly
more business from mobile platforms than the suppliers themselves – 21% vs 7%.
50% of online shoppers abandon their visit Connexity’s global abandonment
survey of more than 60,000 ecommerce shoppers has highlighted some of the key
behaviours when it comes to cart abandonment. Key findings include: 21% left
because they couldn’t find the item they were looking for. 17% left because the

3. item/colour/size was out of stock. 9% left because the item price was too high.
Visuals receive highest engagement on Facebook Quintly studied 100,000
Facebook profiles and more than 8m posts from June 2014 to June 2015 and
found that visual content achieves the most engagement on the social network.
Key findings from the report include: Links and images are posted the most
frequently. Videos and images drive the highest engagement. Photo post
interactions are increasing. Interactions on link posts are low but increasing 68%
of shoppers say quick response is the most important customer service factor The
new report from iAdvize and eDigitalResearch also reveals that 56% of consumers
would prefer touch points that are free of charge when contacting a company for
support. Of the 77% who have abandoned their basket in the past, 29% say it was
a direct result of a lack of available support. One potential option for online
retailers is an online chat support community, with 62% of online shoppers saying
they would be willing to answer other consumers’ questions in this way. Half of
senior digital execs say IAB/MRC viewability standards inadequate Half of senior
agency and publisher executives interviewed for a recent study around online ads
believe the standards set by the IAB and Media Rating Council are not an
adequate measure of viewability. The report by InSkin Media and FaR Partners
also revealed that only 37% of respondents think the official guideline that 50% of
an ad has to be in view for one second to be deemed viewable is sufficient. While
half think this standard is insufficient in general, this rises to nearly two-thirds
(63%) for larger, non-standard ad formats such as skins and wallpapers. 16-24-
year-olds will soon access internet through mobile more than all other devices
combined The findings came from a study of 200,000 internet users by
ZenithOptimedia. 16-24 year-olds across 34 of the world’s largest advertising
markets will spend more time accessing the internet via mobile than via all other
devices combined within three years, regardless of their location. Some countries
such as Mexico and Saudi Arabia have already reached this tipping point. For lots
more up-to-date statistics… Download Econsultancy’s Internet Statistics
Compendium, a collection of the most recent statistics and market data publicly
available on online marketing, ecommerce, the internet and related digital media.
It’s updated monthly and covers 11 different topics from advertising, content,
customer experience, mobile, ecommerce and social. Jack Simpson Published 18
September, 2015 by Jack Simpson @ Econsultancy Jack Simpson is a Writer at
Econsultancy. You can follow him on Twitter or connect via LinkedIn.