Using webinars and seminars for lead generation? There are many ways to target prospects for your event, from search engine marketing to email marketing and social media marketing. In this deck, we\'ll go beyond the basics to uncover the hidden tools that can help you drive the leads you want - and filter out the ones you don\'t. You\'ll walk away with tips and tactics you can apply to the channels and services you\'re already using, without increasing your budget, but with amazing results.

1. How to Drive Qualified Leads with Webinars and Live Events A Bluebird University Webinar hosted by Rosanne Kinder, VP

4. For traditional B-to-B's, they're the online equivalent of the free sampleWebinars for lead gen, prospecting.

5. Agenda Listening Choosing a great title Outbound communications Registration Form Speaker Content Technology Follow Up

6. Targeting starts with listening Read blogs in your target's space Sites like Technorati search for relevant blogs and other media on a keyword basis Services like Radian6, Techrigy and TrackUR Set up Google Alerts Read industry trades, know what their pain points are scruss.com

7. Identify your target's specific pain point … … there's your topic! “Any suggestions on preparing for a flu pandemic?” “We don’t have a social media policy for our company!” “What else can we do to green our office?”

8. The Power of a Title…. http://imageburn.blogspot.com/2007/12/pirates-movie-marquee.html Your title can not only entice your audience to register, it can also filter out the wrong prospects. PA's Electricity Deregulation: How to Save Money with Electric Choice– This Bluebird University webinar targeted energy managers at Pennsylvania-based companies Insider Secrets of SEO for Global Companies – The term “global” will deter smaller companies How Today's HR Departments are Preparing for the Flu Pandemic – “HR Departments” are generally only found in medium/large companies

9. Targeting in your outbound communications A moment to get back to basics… Choose the right list: House, rented, or sponsored email Press release: Target the right publications - and ONLY the right publications Share your event with relevant LinkedIn groups/Industry calendars Don’t forget the low-hanging fruit – your email signature, LinkedIn and Facebook status Make sure you’re tracking an measuring performance! Use tracking code if you have a full analytics suite…otherwise try a tool like http://bit.ly, which shortens URLs and delivers basic traffic source info. www.mouseholdinfants.com

11. Add a few filtering form fields

12. Don’t neglect best practices…Just right.

13. Target with your speakers Pick an industry hero (ex. Rich Costello) Can speak WITH your representative, if appropriate as a co-facilitator Attracts the right audience Proves your credibility

14. You can even target with your technology Targeting early adopters and tech-types? Walk the walk by using cutting-edge presentation tools.

16. NEVER sell

17. OK to include one slide that introduces your company

19. Questions??

20. Thank you! Rosanne Kinder Aimee Kessler Evans rkinder@bluebirduniversity.com aimeekessler@gmail.com 908.500.4732 973.568.8411