http://callmerich.com/what-to-blog-about/ Are you wondering what to blog about now that you have a blog all set up and ready to go? You know people who have a blog, and have heard that you should have one but no one has ever really answered the question… what to blog about? It is the single most asked question I hear over and over. Clearly people blog for different reasons. Some people use a blog baisically like a diary to chronicle their activities either on a general basis or in regards to a specific project or theme. Others use their blog as a way to express their views on a paricticular subject or a variety of related subjects. Still others blog as an outlet for their creativity and find that the writing process suits their talents. None of these people ever have a problem deciding what to blog about… because they know WHY they are blogging. They have a definite purpose to their writing. Then there are those who have a blog as a part of a business, or even as the central hub of their business. This seems to be where the questions really start to fly. What To Blog About For Your Business As illustrated earlier part of the answer is to have a goal in mind BEFORE you write your blog post. Have an outcome in mind… …know WHY you are blogging. Use your blog like the tool that it is. Make it work for you. Let me ask you this… If you were a pretzel vender…where would you go to sell your pretzels? Wouldn’t you want to go where a hungry crowd was gathered? Especially a hungry crowd that likes to eat pretzels. Of course you would. It only makes sense to show up where you’re most likely to sell your pretzels. So where is the hungry crowd for YOUR business online? Where do you need to show up to have the best chance to sell your product, service or opportunity? How about wherever your target market shows up. Where do the people that are the MOST likely to buy your product, service or opportunity hang out on the internet? Showing up is half the battle Another way to ask that question is… what do the people that would be the most likely to buy YOUR product, service or opportunity type into a Google search? Because on the other end of that search (the search results page)…. THAT is where they “hang out”. That is how the internet works…searches…and results. But it ALL STARTS with search. And if you “show up” there…at the other end of that Google search (on the search results page)… you will have your best opportunity to generate a sale. It only makes sense. There actually are tools that you can use to discover exactly what people are searching for…the actual words and phrases…AND how often those words and phrases are searched for on a monthly basis. The internet is an amazing place,you can find virtually anything you want to find…if you know where to look. It can even tell you what to blog about. https://plus.google.com/u/0/117396444848015768376/

1. August 2nd, 2013 Published by: RIch Riley
1
What To Blog About - Find Your Crowd
What To Blog About
Source: http://callmerich.com/what-to-blog-about/
By rich on March 7th, 2013
So you have a blog and it is all set up and ready to go but now…
…what to blog about?
You know people who have a blog, and have heard that you
should have one but no one has ever really answered the
question… what to blog about?
It is the single most asked question I hear over and over.
Clearly people blog for different reasons.
Some people use a blog baisically like a diary to chronicle their
activities either on a general basis or in regards to a specific
project or theme.
Others use their blog as a way to express their views on a
paricticular subject or a variety of related subjects.
Still others blog as an outlet for their creativity and find that
the writing process suits their talents.
None of these people ever have a problem deciding what to
blog about… because they know WHY they are blogging. They
have a definite purpose to their writing.
Then there are those who have a blog as a part of a business,
or even as the central hub of their business.
This seems to be where the questions really start to fly.
What To Blog About For Your
Business
As illustrated earlier part of the answer is to have a goal in
mind BEFORE you write your blog post. Have an outcome in
mind…
…know WHY you are blogging.
Use your blog like the tool that it is. Make it work for you.
Let me ask you this…
If you were a pretzel vender…where would you go to sell your
pretzels?
Wouldn’t you want to go where a hungry crowd was gathered?
Especially a hungry crowd that likes to eat pretzels. Of course
you would. It only makes sense to show up where you’re most
likely to sell your pretzels.
So where is the hungry crowd for YOUR business online?
Where do you need to show up to have the best chance to sell
your product, service or opportunity?
How about wherever your target market shows up. Where
do the people that are the MOST likely to buy your product,
service or opportunity hang out on the internet?
Showing up is half the battle
Another way to ask that question is… what do the people that
would be the most likely to buy YOUR product, service or
opportunity type into a Google search? Because on the other
end of that search (the search results page)…. THAT is where
they “hang out”. That is how the internet works…searches…
and results. But it ALL STARTS with search.
And if you “show up” there…at the other end of that Google
search (on the search results page)… you will have your best
opportunity to generate a sale. It only makes sense.
There actually are tools that you can use to discover exactly
what people are searching for…the actual words and phrases…
AND how often those words and phrases are searched for on a
monthly basis. The internet is an amazing place,you can find
virtually anything you want to find…if you know where to look.
Google’s Free Keyword Tool, which can be found by typing
in the phrase …”free keyword tool”…into a Google search and
then clicking on the very first result (surprise, surprise), is a
free tool that will allow you to discover how often any word or
phrase is searched for on a global (or local) basis.
———————————————————————————————————
———————————————————————————————————
What To Blog About? – The Obvious
Answer
It all boils down to simply understanding a basic element of
marketing. Identify your target market and then give them
what they are looking for.
Put your detective hat on and think like they might be
thinking…what problems are they trying to solve….what are
their questions….what information are they seeking.
What are they typing into Google?
Use the tools available to you… like the Google Free Keyword
Tool…and discover EXACTLY what they are searching for.
Once you have that information it becomes obvious what to
blog about.
You blog about those phrases. Provide solutions to their
problems…answer their questions…give them the information
that they want.

2. August 2nd, 2013 Published by: RIch Riley
2
Meet them where they are …SHOW UP where they hang out…
find your crowd…and sell your “pretzels”.
The art and a science of showing up where your target market
hangs out is a skill that is well worth learning because it just
makes sense. It allows you to post on purpose and it employs
the concept of attraction marketing. Discover for yourself how
effective this model can be for you from someone who has built
5 different businesses online to over six figures. Click Posting
on Purpose for Profits NOW