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Cloud Computing Is Changing
     How We Communicate


        Some ways are new, some ways you already know




Rich Maggiani
Solari Communication
                                                    © 2009. All rights reserved.
Metaphor




           © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Wenatchee, Washington




                        © 2009 Solari Communication. All rights reserved.
Tampa, Florida




                 © 2009 Solari Communication. All rights reserved.
The Dalles, Oregon




                     © 2009 Solari Communication. All rights reserved.
Lenoir, North Carolina




                         © 2009 Solari Communication. All rights reserved.
Elk Grove Village, Illinois




                              © 2009 Solari Communication. All rights reserved.
Missoula, Montana




                    © 2009 Solari Communication. All rights reserved.
Sterling, Virginia




                     © 2009 Solari Communication. All rights reserved.
Tukwila, Washington




                      © 2009 Solari Communication. All rights reserved.
The Trail Ahead––––––>

What is cloud computing
Cloud services
Cloud-based applications
Benefits and issues
A possible future
                           © 2009 Solari Communication. All rights reserved.
The Trail Ahead

What is cloud computing
Cloud services
Cloud-based applications
Benefits and issues
A possible future
                           © 2009 Solari Communication. All rights reserved.
A metaphor for the Internet.




                           © 2009 Solari Communication. All rights reserved.
A complex infrastructure of software,
 hardware, processing, and storage
      available as a service.




                                © 2009 Solari Communication. All rights reserved.
Software you don’t own and
   probably never would.




                             © 2009 Solari Communication. All rights reserved.
World’s most sophisticated
    supercomputers.




                             © 2009 Solari Communication. All rights reserved.
Interconnected.




                  © 2009 Solari Communication. All rights reserved.
And their processing power.




                              © 2009 Solari Communication. All rights reserved.
Tens of trillions of computations
           per second.




                               © 2009 Solari Communication. All rights reserved.
Available through a
simple Internet connection.




                              © 2009 Solari Communication. All rights reserved.
Who is involved?




                   © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
The Trail Ahead

What is cloud computing
Cloud services
Cloud-based applications
Benefits and issues
A possible future
                           © 2009 Solari Communication. All rights reserved.
Storage

        Processing

Software as a Service (SaaS)




                               © 2009 Solari Communication. All rights reserved.
Storage




          © 2009 Solari Communication. All rights reserved.
Enormous amount.




                   © 2009 Solari Communication. All rights reserved.
Owned and maintained by others.




                            © 2009 Solari Communication. All rights reserved.
Savings in your time, maintenance, space
     requirements, and direct costs.




                                 © 2009 Solari Communication. All rights reserved.
Processing




             © 2009 Solari Communication. All rights reserved.
Supercomputers.




                  © 2009 Solari Communication. All rights reserved.
World’s fastest processors.




                              © 2009 Solari Communication. All rights reserved.
Handle enormous storage requirements.




                               © 2009 Solari Communication. All rights reserved.
Power few companies can afford to own.




                                © 2009 Solari Communication. All rights reserved.
Software as a Service (SaaS)




                          © 2009 Solari Communication. All rights reserved.
Exactly that.
Software you pay to use
but don’t have installed.




                            © 2009 Solari Communication. All rights reserved.
Access to software you would never own.




                                © 2009 Solari Communication. All rights reserved.
Alters the basic premise.




                            © 2009 Solari Communication. All rights reserved.
Not delivered as one huge chunk of code.




                                 © 2009 Solari Communication. All rights reserved.
Delivered as a set of individual services.




                                   © 2009 Solari Communication. All rights reserved.
Use—and learn about—only
  the features you need.




                           © 2009 Solari Communication. All rights reserved.
Example:
Google Maps




              © 2009 Solari Communication. All rights reserved.
The Trail Ahead

What is cloud computing
Cloud services
Cloud-based applications
Benefits and issues
A possible future
                           © 2009 Solari Communication. All rights reserved.
Some you already use




                       © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Your text and photo are stored
         in the cloud.




                            © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Your messages and photos are stored
           in the cloud.




                              © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Your videos are stored
    in the cloud.




                         © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Your photos and captions are stored
           in the cloud.




                               © 2009 Solari Communication. All rights reserved.
Some you will probably use


       Adobe Acrobat
        Google Apps
        Lotus Notes
      Apple Mobile Me




                        © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Mail, Contacts, and Calendar




                          © 2009 Solari Communication. All rights reserved.
Gallery




          © 2009 Solari Communication. All rights reserved.
iDisk




        © 2009 Solari Communication. All rights reserved.
Me.com




         © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
The Trail Ahead

What is cloud computing
Cloud services
Cloud-based applications
Benefits and issues
A possible future
                           © 2009 Solari Communication. All rights reserved.
Benefits




          © 2009 Solari Communication. All rights reserved.
Access to loads of software applications.




                                   © 2009 Solari Communication. All rights reserved.
No comparison shopping or purchasing
        your own software.




                               © 2009 Solari Communication. All rights reserved.
No installing or upgrading
   your own software.




                             © 2009 Solari Communication. All rights reserved.
Smaller, and fewer, hard drives.




                              © 2009 Solari Communication. All rights reserved.
Cloud computing offers lower costs;




                               © 2009 Solari Communication. All rights reserved.
Better and faster performance;




                            © 2009 Solari Communication. All rights reserved.
Ability to better match software
            with need.




                              © 2009 Solari Communication. All rights reserved.
Issues




         © 2009 Solari Communication. All rights reserved.
Privacy.




           © 2009 Solari Communication. All rights reserved.
Security.




            © 2009 Solari Communication. All rights reserved.
Reliability.




               © 2009 Solari Communication. All rights reserved.
Access.




          © 2009 Solari Communication. All rights reserved.
Vendor choice.




                 © 2009 Solari Communication. All rights reserved.
Portability.




               © 2009 Solari Communication. All rights reserved.
The Trail Ahead

What is cloud computing
Cloud services
Cloud-based applications
Benefits and issues
A possible future
                           © 2009 Solari Communication. All rights reserved.
What it looks like




                     © 2009 Solari Communication. All rights reserved.
A return to dumb terminals connected to
             a central server.




                                © 2009 Solari Communication. All rights reserved.
Without that direct connection.




                             © 2009 Solari Communication. All rights reserved.
While retaining some local control.




                               © 2009 Solari Communication. All rights reserved.
Loss of control




                  © 2009 Solari Communication. All rights reserved.
Where in the world is my data?




                            © 2009 Solari Communication. All rights reserved.
Always need a connection to do work.




                               © 2009 Solari Communication. All rights reserved.
‘Anointed’ services instead
 of ‘anointed’ applications.




                               © 2009 Solari Communication. All rights reserved.
Forced use of open-source
  (read: untested) code




                            © 2009 Solari Communication. All rights reserved.
Transmission security.




                         © 2009 Solari Communication. All rights reserved.
Operator integrity.




                      © 2009 Solari Communication. All rights reserved.
Overloaded connections.




                          © 2009 Solari Communication. All rights reserved.
Why you should care




                      © 2009 Solari Communication. All rights reserved.
Mainly an IT issue;
not communication.




                      © 2009 Solari Communication. All rights reserved.
Need to understand what’s happening
         under the covers.




                              © 2009 Solari Communication. All rights reserved.
Enticingly offers new methods for
         communication:




                              © 2009 Solari Communication. All rights reserved.
More flexibility in creation,
collaboration, and portability.




                              © 2009 Solari Communication. All rights reserved.
Great promise.




                 © 2009 Solari Communication. All rights reserved.
Will it come true?




                     © 2009 Solari Communication. All rights reserved.
Thank you.




             © 2009 Solari Communication. All rights reserved.
Rich Maggiani
                               Communication Consultant
                               STC Fellow
                               Solari Communication
                               137 Lost Nation, Suite 14
                               Essex, Vermont 05452
                               802.879.9330
                               rich.maggiani@solari.net
                               www.solari.net
                               www.solari.net/toward-humanity
                               Follow me:
                               www.twitter.com/richmaggiani
                               Invite me to connect:
                               www.linkedin.com/in/richmaggiani



© 2009. All rights reserved.
Blossoming Flowers




© 2009 Solari Communication. All rights reserved.




                                                               © 2009 Solari Communication. All rights reserved.

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Cloud Computing Is Changing Communication

  • 1. Cloud Computing Is Changing How We Communicate Some ways are new, some ways you already know Rich Maggiani Solari Communication © 2009. All rights reserved.
  • 2. Metaphor © 2009 Solari Communication. All rights reserved.
  • 3. © 2009 Solari Communication. All rights reserved.
  • 4. © 2009 Solari Communication. All rights reserved.
  • 5. © 2009 Solari Communication. All rights reserved.
  • 6. Wenatchee, Washington © 2009 Solari Communication. All rights reserved.
  • 7. Tampa, Florida © 2009 Solari Communication. All rights reserved.
  • 8. The Dalles, Oregon © 2009 Solari Communication. All rights reserved.
  • 9. Lenoir, North Carolina © 2009 Solari Communication. All rights reserved.
  • 10. Elk Grove Village, Illinois © 2009 Solari Communication. All rights reserved.
  • 11. Missoula, Montana © 2009 Solari Communication. All rights reserved.
  • 12. Sterling, Virginia © 2009 Solari Communication. All rights reserved.
  • 13. Tukwila, Washington © 2009 Solari Communication. All rights reserved.
  • 14.
  • 15. The Trail Ahead––––––> What is cloud computing Cloud services Cloud-based applications Benefits and issues A possible future © 2009 Solari Communication. All rights reserved.
  • 16. The Trail Ahead What is cloud computing Cloud services Cloud-based applications Benefits and issues A possible future © 2009 Solari Communication. All rights reserved.
  • 17. A metaphor for the Internet. © 2009 Solari Communication. All rights reserved.
  • 18. A complex infrastructure of software, hardware, processing, and storage available as a service. © 2009 Solari Communication. All rights reserved.
  • 19. Software you don’t own and probably never would. © 2009 Solari Communication. All rights reserved.
  • 20. World’s most sophisticated supercomputers. © 2009 Solari Communication. All rights reserved.
  • 21. Interconnected. © 2009 Solari Communication. All rights reserved.
  • 22. And their processing power. © 2009 Solari Communication. All rights reserved.
  • 23. Tens of trillions of computations per second. © 2009 Solari Communication. All rights reserved.
  • 24. Available through a simple Internet connection. © 2009 Solari Communication. All rights reserved.
  • 25. Who is involved? © 2009 Solari Communication. All rights reserved.
  • 26. © 2009 Solari Communication. All rights reserved.
  • 27. © 2009 Solari Communication. All rights reserved.
  • 28. © 2009 Solari Communication. All rights reserved.
  • 29. © 2009 Solari Communication. All rights reserved.
  • 30. © 2009 Solari Communication. All rights reserved.
  • 31. © 2009 Solari Communication. All rights reserved.
  • 32. © 2009 Solari Communication. All rights reserved.
  • 33. © 2009 Solari Communication. All rights reserved.
  • 34. © 2009 Solari Communication. All rights reserved.
  • 35. © 2009 Solari Communication. All rights reserved.
  • 36. © 2009 Solari Communication. All rights reserved.
  • 37. © 2009 Solari Communication. All rights reserved.
  • 38. © 2009 Solari Communication. All rights reserved.
  • 39. © 2009 Solari Communication. All rights reserved.
  • 40. The Trail Ahead What is cloud computing Cloud services Cloud-based applications Benefits and issues A possible future © 2009 Solari Communication. All rights reserved.
  • 41. Storage Processing Software as a Service (SaaS) © 2009 Solari Communication. All rights reserved.
  • 42. Storage © 2009 Solari Communication. All rights reserved.
  • 43. Enormous amount. © 2009 Solari Communication. All rights reserved.
  • 44. Owned and maintained by others. © 2009 Solari Communication. All rights reserved.
  • 45. Savings in your time, maintenance, space requirements, and direct costs. © 2009 Solari Communication. All rights reserved.
  • 46. Processing © 2009 Solari Communication. All rights reserved.
  • 47. Supercomputers. © 2009 Solari Communication. All rights reserved.
  • 48. World’s fastest processors. © 2009 Solari Communication. All rights reserved.
  • 49. Handle enormous storage requirements. © 2009 Solari Communication. All rights reserved.
  • 50. Power few companies can afford to own. © 2009 Solari Communication. All rights reserved.
  • 51. Software as a Service (SaaS) © 2009 Solari Communication. All rights reserved.
  • 52. Exactly that. Software you pay to use but don’t have installed. © 2009 Solari Communication. All rights reserved.
  • 53. Access to software you would never own. © 2009 Solari Communication. All rights reserved.
  • 54. Alters the basic premise. © 2009 Solari Communication. All rights reserved.
  • 55. Not delivered as one huge chunk of code. © 2009 Solari Communication. All rights reserved.
  • 56. Delivered as a set of individual services. © 2009 Solari Communication. All rights reserved.
  • 57. Use—and learn about—only the features you need. © 2009 Solari Communication. All rights reserved.
  • 58. Example: Google Maps © 2009 Solari Communication. All rights reserved.
  • 59. The Trail Ahead What is cloud computing Cloud services Cloud-based applications Benefits and issues A possible future © 2009 Solari Communication. All rights reserved.
  • 60. Some you already use © 2009 Solari Communication. All rights reserved.
  • 61. © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.
  • 62. Your text and photo are stored in the cloud. © 2009 Solari Communication. All rights reserved.
  • 63. © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.
  • 64. Your messages and photos are stored in the cloud. © 2009 Solari Communication. All rights reserved.
  • 65. © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.
  • 66. Your videos are stored in the cloud. © 2009 Solari Communication. All rights reserved.
  • 67. © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.
  • 68. © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.
  • 69. Your photos and captions are stored in the cloud. © 2009 Solari Communication. All rights reserved.
  • 70. Some you will probably use Adobe Acrobat Google Apps Lotus Notes Apple Mobile Me © 2009 Solari Communication. All rights reserved.
  • 71. © 2009 Solari Communication. All rights reserved.
  • 72. © 2009 Solari Communication. All rights reserved.
  • 73. © 2009 Solari Communication. All rights reserved.
  • 74. © 2009 Solari Communication. All rights reserved.
  • 75. © 2009 Solari Communication. All rights reserved.
  • 76. © 2009 Solari Communication. All rights reserved.
  • 77. © 2009 Solari Communication. All rights reserved.
  • 78. © 2009 Solari Communication. All rights reserved.
  • 79. © 2009 Solari Communication. All rights reserved.
  • 80. © 2009 Solari Communication. All rights reserved.
  • 81. © 2009 Solari Communication. All rights reserved.
  • 82. © 2009 Solari Communication. All rights reserved.
  • 83. © 2009 Solari Communication. All rights reserved.
  • 84. © 2009 Solari Communication. All rights reserved.
  • 85. © 2009 Solari Communication. All rights reserved.
  • 86. © 2009 Solari Communication. All rights reserved.
  • 87. Mail, Contacts, and Calendar © 2009 Solari Communication. All rights reserved.
  • 88. Gallery © 2009 Solari Communication. All rights reserved.
  • 89. iDisk © 2009 Solari Communication. All rights reserved.
  • 90. Me.com © 2009 Solari Communication. All rights reserved.
  • 91. © 2009 Solari Communication. All rights reserved.
  • 92. The Trail Ahead What is cloud computing Cloud services Cloud-based applications Benefits and issues A possible future © 2009 Solari Communication. All rights reserved.
  • 93. Benefits © 2009 Solari Communication. All rights reserved.
  • 94. Access to loads of software applications. © 2009 Solari Communication. All rights reserved.
  • 95. No comparison shopping or purchasing your own software. © 2009 Solari Communication. All rights reserved.
  • 96. No installing or upgrading your own software. © 2009 Solari Communication. All rights reserved.
  • 97. Smaller, and fewer, hard drives. © 2009 Solari Communication. All rights reserved.
  • 98. Cloud computing offers lower costs; © 2009 Solari Communication. All rights reserved.
  • 99. Better and faster performance; © 2009 Solari Communication. All rights reserved.
  • 100. Ability to better match software with need. © 2009 Solari Communication. All rights reserved.
  • 101. Issues © 2009 Solari Communication. All rights reserved.
  • 102. Privacy. © 2009 Solari Communication. All rights reserved.
  • 103. Security. © 2009 Solari Communication. All rights reserved.
  • 104. Reliability. © 2009 Solari Communication. All rights reserved.
  • 105. Access. © 2009 Solari Communication. All rights reserved.
  • 106. Vendor choice. © 2009 Solari Communication. All rights reserved.
  • 107. Portability. © 2009 Solari Communication. All rights reserved.
  • 108. The Trail Ahead What is cloud computing Cloud services Cloud-based applications Benefits and issues A possible future © 2009 Solari Communication. All rights reserved.
  • 109. What it looks like © 2009 Solari Communication. All rights reserved.
  • 110. A return to dumb terminals connected to a central server. © 2009 Solari Communication. All rights reserved.
  • 111. Without that direct connection. © 2009 Solari Communication. All rights reserved.
  • 112. While retaining some local control. © 2009 Solari Communication. All rights reserved.
  • 113. Loss of control © 2009 Solari Communication. All rights reserved.
  • 114. Where in the world is my data? © 2009 Solari Communication. All rights reserved.
  • 115. Always need a connection to do work. © 2009 Solari Communication. All rights reserved.
  • 116. ‘Anointed’ services instead of ‘anointed’ applications. © 2009 Solari Communication. All rights reserved.
  • 117. Forced use of open-source (read: untested) code © 2009 Solari Communication. All rights reserved.
  • 118. Transmission security. © 2009 Solari Communication. All rights reserved.
  • 119. Operator integrity. © 2009 Solari Communication. All rights reserved.
  • 120. Overloaded connections. © 2009 Solari Communication. All rights reserved.
  • 121. Why you should care © 2009 Solari Communication. All rights reserved.
  • 122. Mainly an IT issue; not communication. © 2009 Solari Communication. All rights reserved.
  • 123. Need to understand what’s happening under the covers. © 2009 Solari Communication. All rights reserved.
  • 124. Enticingly offers new methods for communication: © 2009 Solari Communication. All rights reserved.
  • 125. More flexibility in creation, collaboration, and portability. © 2009 Solari Communication. All rights reserved.
  • 126. Great promise. © 2009 Solari Communication. All rights reserved.
  • 127. Will it come true? © 2009 Solari Communication. All rights reserved.
  • 128. Thank you. © 2009 Solari Communication. All rights reserved.
  • 129. Rich Maggiani Communication Consultant STC Fellow Solari Communication 137 Lost Nation, Suite 14 Essex, Vermont 05452 802.879.9330 rich.maggiani@solari.net www.solari.net www.solari.net/toward-humanity Follow me: www.twitter.com/richmaggiani Invite me to connect: www.linkedin.com/in/richmaggiani © 2009. All rights reserved.
  • 130. Blossoming Flowers © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.