Girl Scout cookies are much more than raising funds. They provide opportunities for finanical literacy learning, communication skill development and personal growth. As a product, this presentation details how innovation has played a critical role in the continued success of Girl Scout cookies.

1. Girl Scouts Cookies Almost A Century of Innovation Rhoda BernsteinRhodaBernstein@msn.com 1/30/10

2. Girl Scouts – Girl Guides Founded in 1912 >10M Worldwide >90 Countries >3.4M in US >45K in Minnesota Mission Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.

3. Some Famous Girl Scouts…

4. Dionne Warwick Singer

5. Candice Bergen Actress

6. Lois JuliberPresident, Colgate Palmolive

7. Katie CouricCBS News Anchor

8. Mariah Carey Actress

9. Hilary Rodham ClintonSecretary of State

10. Gloria Steinem Author

11. Bonnie Blair Gold Medalist

12. Celine Dion Singer

13. Cheryl TiegsSuper Model

14. Barbara Walters TV Journalist

15. On to the cookies…

16. GirlScoutCookies.org

17. Every Cookie Has a Mission

18. Finding Cookies

19. Everyone Has a Favorite Lemon Chalet Creme® Do-si-dos® Thin Mints® Trefoils® Thank You Berry Munch® Trefoils® Samoas®

20. Favorite Cookie App

21. Favorite Cookie Poll

22. National Breakdown

23. More Than Just Fundraising Develop … Self confidence Independence Financial literacy skills Communication skills Commitment

24. How the Cookie Crumbles…

25. A Peek Behind the Scenes Baker contract every two years GS owns 3 of the cookies Trefoils® Do-si-dos® Thin Mints® Most sales in Jan-Mar – Some in Nov/Dec Very large sales organization (>3 million)

26. Short Selling Season 3 Months Must be Winter – Keep the Chocolate Cold Compliments Commercial Bakers “Seasons” A Supporting Role to the GS Mission

27. 6 Selling Personas

29. Active, constant movement: talking, wiggling

30. Begins to understand consequences of behavior

31. Positive attitude and pride towards school

32. Has likes and dislikes (food, activities, people)

33. Seeks adult approval and guidance

34. May have trouble finishing what they start

35. Age 5-6

36. Grades K-1

37. Imitates/Role plays

38. Likes to make things

39. Wants to be liked and helpful

40. Needs and wants structure

42. Grades 2-3

43. Developing reading & math skills

44. Able to work on projects for 20 minute stretches

45. Love repetition

46. Like to inspect, organize and classify

48. Grades 4-5

49. Building literacy skills in language arts & math

50. Competitive team sports

51. Musical instrument

52. Beginning puberty

53. Seeks recognition for their individuality

54. Friends more important that teachers or parents

56. Grades 6-8

57. Middle school

58. Mixed emotions about Girl Scouts

59. Focus on self

60. Concerned about perception of peers

61. Experiencing puberty

62. Spending more time on personal appearance

64. Grades 9-10

65. Seeks relevance

66. Interest in boys

68. Grades 11-12

69. Assuming leadership responsibilities

70. Concerned about graduating/college

72. Age 34-54

73. Married with multiple children

74. Homemakers, healthcare services or professional/managerial

75. Own newer, larger, more expensive vehicles

76. Lifestyle preferences…higher use of/more

77. Credit cards

78. Technology

79. Mail order

80. Pets

81. Contributions to health-related causes

83. 67 Selling Personas /

84. Process Challenges Sales Tools Incentives Weather Sales Team Ordering Distribution

85. Sales Materials

86. Incentives – Do they matter? Badges Stuffed Animals Cookie Credits (for programs and camps)

87. Weather Cold in MN Heat in CA and FL

88. MN “Sales Team” # Troops – 4,100 Volunteers – 17,745 Girl Scouts – 45,698

89. Ordering - eBudde

90. Distribution

91. Distribution

92. Distribution

93. Cookie Delivery

94. Cookie Delivery

95. Cookie Delivery

96. More Challenges… Changes in Market Health conscious “Why don't you offer cookies that are whole-wheat, wheat-free, non-dairy, dairy-free, vegan, sugar-free, gluten-free, organic, low-carbohydrate, low-calorie, low-fat, non-fat, fat-free, etc.?“From Girl Scout Cookie FAQs Childhood obesity Fair trade “Switzerland” Girl Safety Family Structures – Time Commitment Single Parents Both Parents Working

97. Still Very Successful Conservative est. >200M boxes sold in US >4M boxes sold in Minnesota >80,000 boxes sold in Edina(largest MN Service Unit)

98. Innovations Cookie Care and Share Program Elimination of Trans Fats eBudde System Cookie Booths Technology Geo Planning – Walkabout – March 6th Social Media Digital Patches

99. Over 500 Facebook Groups

100. GS Cookies on FB

101. FB Cookie App

102. MySpace

103. Many Council MySpace Sites

104. Digital Patches

105. Twitter

106. Flickr

107. GS YouTube Channel

108. Possible Future Innovations Mobile App for Taking Orders Selling Cookies Online Vegetable Cookies?!  Electronic Payments Others?

109. Thanks! Rhoda Bernstein RhodaBernstein@msn.com 952.393.3773 Special thanks to Barbara Boelk Public Relation Specialist Girl Scouts of Minnesota and Wisconsin River Valleys