Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (10)
Similar to eCommerce
Similar to eCommerce (20)
More from Software Guru
More from Software Guru (20)
Recently uploaded
Recently uploaded (20)
eCommerce
- 1. Enlighten your software eCommerce Platforms Edwin Cruz @softr8 https://mx.linkedin.com/in/edwincruz
- 2. @softr8 Hola! Edwin Cruz VP of Engineering Crowd Interactive
- 4. @softr8 Motivation • eCommerce is growing exponentially • Small business can reach a lot of new users • Sell straight to final users • Share knowledge • Do not repeat my mistakes
- 5. @softr8 Some topics to cover • Frontend • Tracking • Backend • Business Metrics
- 6. @softr8 Frontend • Homepage • Category View • PDP • Checkout • Static Pages
- 9. @softr8 Global banner • Free shipping • Promotions • Phone Numbers • <a href=“tel:011239999999”>123 999 9999</a> • Shipping coverage
- 11. @softr8 Horizontal Category Menu • Main Navigation • All categories with their children • Easy to navigate • http://schema.org/SiteNavigationElement
- 14. @softr8 Search
- 15. @softr8 Search • Fulltext search • Facets • Sorting • AutoComplete
- 17. @softr8 Hero Image • Prominently placed on a webpage • First visual a visitor encounters • Present an overview of the most important content • Usually with slider effects • GEO located • Managed via CMS
- 19. @softr8 Promoted Products • New Arrivals • Best Selling Products • Featured Products • Featured Categories
- 26. @softr8 Personalization • Cache layout • Load personal information asynchronously • Helps to load ‘faster’ the page
- 30. @softr8 Breadcrumbs • Make easier to navigate • Indicate page’s position in the site hierarchy
- 31. @softr8 Left Nav
- 32. @softr8 Left Nav • Make your website easy to navigate • Extra filters • Price • Shipping service • Reviews
- 37. @softr8 Pro Tip Use lazy loading with your images
- 38. @softr8 Pro Tip Take care of your old products too!
- 39. @softr8 PDP
- 43. @softr8 Social Media • Facebook Content Sharing • Twitter Cards • Campaign Tracking
- 52. @softr8 Content from real Users
- 53. @softr8 PDP - Pro Tips • No Tabs, tabs are not SEO friendly • Notify me on restock • Returns & Exchange policies • Measurements • Create descriptions thinking in SEO not users
- 54. @softr8 Checkout
- 55. @softr8 Speed • Ideally, reserve infrastructure resources only for checkout • Expire caches in background • Send emails in background • … try to send everything possible to background
- 57. @softr8 Security Reassurance • Site with HTTPS • EV Certificate preferred • Trustability icons, like Verisign
- 66. @softr8 Goals
- 67. @softr8
- 76. @softr8 Backend • Bulk update (Product Categorization) • Orders/Users Advanced Filters • Export to CSV • Promotions • Returns • Inventory Management
- 77. @softr8 AARRR Business Metrics • Acquisition • Activation • Retention • Referral • Revenue
- 78. @softr8 AARRR
- 79. @softr8
- 80. @softr8 Daily Email to Business • New Users • Recurring Users • Social Activity - Sharing • A/B Testing results • Referral • New Sales, average cost
- 81. @softr8 Thanks!
- 82. Enlighten your software ¿Preguntas? @softr8 everywhere!