For the complete report, get in touch with us at : info@netscribes.com PC peripherals marketing India is witnessing a dynamic growth and is exhibiting prominent signs of further development in the years to come. The market was valued at INR 15 bn during 2009 and is expected to attain a CAGR of 20% to reach INR 44.8 bn by 2015. Presence of major PC adopting industry verticals and increasing replacement of obsolete hardware is primarily boosting the market. The report begins with an introduction to the market scope of the report, wherein the PC peripherals covered, has been illustrated for the better understanding of readers. This is followed by the market overview section which talks about the primary growth factors fueling growth in the market, some of the major PC peripheral adopting industry verticals along with the market segmentation (2009) and market size and growth figures (2009-2015e). Import and Export section highlights the trade conducted in Indian PC peripherals market since 2006. The commodities covered within this section bear the HS code 8471. Import and export data for individual items has been illustrated with graphs so as to facilitate better understanding for readers. This section also features an analysis which covers the overall import and export since 2006 and brings forth the crucial developments in the trade conducted so far. Aspects such as the growth rate of import and export of individual items and any discontinuity of products over the years have especially covered so as to give a clear picture of the market scenario.

1. Insert Cover Image using Slide Master View
Do not distort
PC Peripherals Market - India
January 2012

2. Executive Summary
The PC peripheral market in India was valued at INR xx bn in 20-- and is expected to grow at a
CAGR of yy% to reach INR zz bn by 20--
Market
Foreign players primarily dominate the market with a majority share of xx%
Key industry verticals such as the BFSI, Telecom, Education, Manufacturing and Retail happen
to be the major peripheral adopters and hence provide a tremendous boost to the market
Prevailing stiff competition in the market makes it a mandatory procedure for new entrants
Market Entry to develop a market entry strategy
Strategy Some of the key strategies identified include establishing brand image and creating
awareness to name a few
Some prominent trends identified in the India PC peripheral market can be listed as below:
Vendors foraying into smart handheld device segment
Trends
Aesthetic value of products is becoming an important criteria for customers
Demand for LED monitors on surge
Major Peripheral Players
Competition Canon Inc Seagate Technology Lenovo Group Ltd.
Logitech International Hewlett-Packard Company LG Electronics
PC PERIPHERALS MARKET INDIA 2012.PPT 2

3. •Introduction
•Market Overview
•Import and Export Overview
•Market Entry Strategy
•Drivers & Challenges
•Trends
•Competition
•Distributors in India
•Recent Product Launches
•Strategic Recommendations
PC PERIPHERALS MARKET INDIA 2012.PPT 3

4. SAMPLE
Introduction – PC Peripherals
PC Peripherals Market
Display Units Keyboards Mouse
Printers Scanners Flash Drives
Web Cam Audio Speakers
PC PERIPHERALS MARKET INDIA 2012.PPT 4

5. PC peripherals market in India is witnessing steady growth
and is expected to gain momentum in the ensuing year
PC Peripherals Market – Overview
•Owing to a wide array of growth factors such as rapid computerization, high disposable income and a
rising tendency to replace obsolete computer parts is primarily driving the PC Peripherals market in India
Presence of a huge PC base in India raises the demand for peripherals which in turn further boosts PC peripherals
market in India
•Market size of PC peripheral was estimated to be at INR xx bn in 20-- and is expected to attain a CAGR of
yy% to reach INR zz bn by 20--
•Foreign players mainly dominate the Indian PC peripheral market with a lion’s share of xx%
•Primarily, sectors such as BFSI, Telecom, Education, Manufacturing and Retail are mostly engrossed in
the adoption of computers and hence contribute to the market by a large extent
Presence of abundant SMBs (Small and Medium Business) and other small scale segments further fuel the demand
for peripherals in India
PC peripheral Market – Size and Growth PC Peripheral Market – India (20--)
INR bn Foreign Brands
d abc Domestic Brands
Xyz% k
j
c i
g h
e f
b def
a
20-- 20-- 20-- 20--e 20--e 20--e 20--e
PC PERIPHERALS MARKET INDIA 2012.PPT 5

6. Import and Export - Summary
SAMPLE
• Import and Export activities conducted have shown flexible and inconsistent rate of import and exports over the past
few years
• IT products imported and exported belong to HS Code (Harmonized) 8471, wherein some of the key peripherals
comprise of the following:
Dot Matrix
Line Printers Graphic Printer Plotter Laser Jet Printer
Printer
Ink Jet Printer Monitor Keyboard Scanner Mouse
Removable or
exchangeable
disc drives
PC PERIPHERALS MARKET INDIA 2012.PPT 6

7. Import and Export (x/x)
SAMPLE
Definition: xxx (HS Codes Classification of xyz)
INR mn Total Import & Export
40 35.23
Import
30 22.48 Export
20
9.99
10
0.41
0
20xx-yy 20xx-zz
Definition: abc (HS Codes Classification of def)
INR mn Total Import & Export
495.69
500
Import
400 333.62
Export
300
200
100 33.69
3.79
0
20xx-yy 20xx--zz
PC PERIPHERALS MARKET INDIA 2012.PPT 7

8. Import and Export - Analysis
An analysis of the import and export scenario of PC peripherals since 20xx-yy, in India can be
summarized as below:
• xyz
PC PERIPHERALS MARKET INDIA 2012.PPT 8

9. Entry of a new player requires a proper strategy so as to
xxx
SAMPLE
gain a profitable foothold in the market
yyy
• xxx • yyy
Market Entry
Strategy
aaa zzz
• aaa • zzz
PC PERIPHERALS MARKET INDIA 2012.PPT 9

10. Drivers & Challenges – Summary
Drivers
Huge PC Base
Declining Prices
Challenges
Increased Disposable Income Emergence of Smart Handheld Devices
Mature e-Commerce Market Prevailing Grey Market
Increasing Replacement of Obsolete
Hardware
Government Participation
PC PERIPHERALS MARKET INDIA 2012.PPT 10

11. Key Trends – Summary
Vendors foraying into smart
handheld device segment
Trends
Aesthetic value of products
Demand for LED monitors
is becoming an important
on surge
criteria for customers
PC PERIPHERALS MARKET INDIA 2012.PPT 11

12. Major Players (x/x)
Company Snapshot: Company A
Corporate Information Sales Intelligence
Headquarters: City A, Country A Mr. xyz
Branch Sales Manager
Year Founded: ---
Professional History
Website: ---
zzz
Phone: ---
Fax: --- Others
Employee Strength: --- zzz
Business Highlights
• Company A. along with its subsidiaries engages primarily in the design, development, manufacturing and sells of
multifunction devices (MFDs) such as printers and scanners
Area of operation includes America, Europe and Asia, wherein it sells its products under the brand name Canon
Follows a business model which includes three segments, namely Office Business Unit, Consumer Business Unit and Industry and Other
Business Unit, wherein the Office Business Units deals with PC peripherals
• Operates in India through Company aaa India, and currently has marked a storing presence in India, wherein it has
established offices across xxx
• It is currently keen on xxx
PC PERIPHERALS MARKET INDIA 2012.PPT 12

13. Financial Highlights (x/x)
SAMPLE Company A
2007 2008 2009 2010 2011
Year (As on Dec 31st ) (As on Dec 31st ) (As on Dec 31st ) (As on Dec 31st ) (As on Sep 30th)
Total Revenue (INR bn)
Net Income (INR bn)
Company B
2007 2008 2009 2010 2011
Year (As on Oct 31st ) (As on Oct 31st ) (As on Oct 31st ) (As on Oct 31st ) (As on Oct 31st)
Total Revenue (INR bn)
Net Income (INR bn)
Company C
2007 2008 2009 2010 2011
Year (As on Mar 31st ) (As on Mar 31st ) (As on Mar 31st ) (As on Mar 31st ) (As on Mar 31st)
Total Revenue (INR bn)
Net Income (INR bn)
Company D
2007 2008 2009 2010 2011
Year (As on Dec 31st ) (As on Dec 31st ) (As on Dec 31st ) (As on Dec 31st ) (As on Dec 31st)
Total Revenue (INR bn)
Net Income (INR bn)
PC PERIPHERALS MARKET INDIA 2012.PPT 13

14. Major IT Peripheral Distributors (x/x)
Compuage Infocom Ltd.
SAMPLE HCL Infosystems Ltd.
Headquarters xxx Headquarters xxx
No. of Branch Offices xxx No. of Branch Offices xxx
Website: xxx Website: xxx
Phone No. xxx Phone No. xxx
Fax xxx Fax xxx
Key Contact xxx Key Contact xxx
Business Highlights Business Highlights
• xxx • xxx
PC PERIPHERALS MARKET INDIA 2012.PPT 14

15. Strategic Recommendations
abcxyz
abc def
• xxx • xxx
PC PERIPHERALS MARKET INDIA 2012.PPT 15

16. Thank you for the attention
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PC PERIPHERALS MARKET INDIA 2012.PPT 16