For the complete report, get in touch with us at : info@netscribes.com Digital Signage market is still in its nascent stage in the Indian market. However, it is fast becoming the preferred choice among corporate houses from the BFSI, oil and telecom sectors. Digital signage provides the desired flexibility in real time which is extremely difficult for other advertising mediums. Better technology and innovation should see the rise in popularity of digital signage in the future. The report provides a brief introduction to the advertisement market in India as well as the digital signage market. The introduction section offers the market share of the different mediums and the share of digital signage in the out-of-home (OOH) advertisement segment. The market overview includes information regarding the Indian market scenario. It illustrates the market size of the digital signage sector in India and the expected rate of growth. It also analyses the position of the digital signage sector in a product lifecycle illustration. Digital signage is still in its nascent stage compared to other forms of advertisement such as television, newspaper, radio, films etc. Market overview section also covers the operational model of digital signage. It also explains the advantages of digital signage and gives an outline on the pricing. The overview section briefly explains the technology employed by digital signage market. The uses of digital signage are indicative of its acceptability in hospitals, radio cabs as well as government and corporate houses. Furthermore, a Porter’s five forces model helps analyze the digital signage market.

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Digital Signage Market – India
Digital Signage Market India
January 2012

2. Executive Summary
• Advertisement market is on an upswing
• OOH advertisement is gradually becoming a prominent segment
Market
• Digital signage is developing due to high demand from corporate houses
Overview
• Technological innovations gives digital signage the required flexibility allowing players to
advertise in real time
• High recall and productivity
• Higher flexibility
Market
• Uncertain RoI and lack of understanding
Characteristic • Need for protection and adjustment
• Proprietary properties and issues with sales
• Innovations
Trends • Content to get more importance
p g g
• Experience, engagement and interaction
Major Players in the Market
Competition
y
Player 1 Player 2
y Player 3
y Player 4
y
DIGITAL SIGNAGE MARKET IN INDIA 2012.PPT 2

3. •Introduction
•Market Overview
•Market Characteristics
•Market Characteristics
•Trends
•Competition
•Recommendations
DIGITAL SIGNAGE MARKET IN INDIA 2012.PPT 3

4. Expenditure on advertising has been rising due to increase
in mediums as well as various innovations
Introduction Advertisement: Market Share (20‐‐)
• Indian media and entertainment industry to reach Medium 1 Medium 2 Others
INR A bn growing at a rate of a % by 20‐‐
• Newer and unconventional mediums are adding to Z%
the growth of the advertisement sector
• In‐spite of having a plethora of mediums print and Y%
television are the most preferred mediums of X%
advertisement
• Total advertising market in India amounts to INR Z bn
• Advertising industry in India recorded a t1 % growth
in 20‐‐ to that of a decline of t2 % in 20‐‐ OOH Market
• OOH advertising includes hoardings/bill boards boards,
digital signage screen/TV (plasma/LCD/LED)/ street
furniture (bus shelters)/ transit advertisements Others
(moving bus/ mobile vans) etc K2% Type 1
• OOH has gathered importance where there is high
g p g
footfall
• Digital Signage market occupies g% of the out home
advertising market
K1%
DIGITAL SIGNAGE MARKET IN INDIA 2012.PPT 4

5. Market Characteristics – Summary
High recall and productivity
Higher flexibility
Market
Characteristics
` Uncertain RoI and lack of understanding
Need for protection and adjustment
N df t ti d dj t t
Proprietary properties and selling is difficult
DIGITAL SIGNAGE MARKET IN INDIA 2012.PPT 5

6. Trends – Summary
Innovations
Key
Trends
d
Experience, Engagement Content to get more
and Interaction
dI i importance
i
DIGITAL SIGNAGE MARKET IN INDIA 2012.PPT 6

7. Private: Domestic Company – Company 1
Company Information
SAMPLE
Offices and Centres – India
Block ABC
Corporate Address City XYZ
Tel No. 123456
Fax No. 1234567
Website http://www.abc123com/
p // abc 3co /
Year of Incorporation 20‐‐
City A
Products and Services
Products and Services
Category Products/Services
Key People
Product 1 P1,p2,p3
Name
N Designation
D i ti
ABC abc
XYZ xyz
MNO mno
DIGITAL SIGNAGE MARKET IN INDIA 2012.PPT 7

8. Private: Domestic Company – Company 1
Financial Snapshot
i i lS h Key Ratios
K i
y‐o‐y change
Particulars 20‐‐ 20‐‐ 20‐‐ 20‐‐
(20‐‐‐‐)
Profitability Ratios
Operating Margin a1 a a2 a3 a4
u a Net Margin b1 b b2 b3 b4
A
Profit Before Tax Margin c1 c c2 c3 c4
v b Return on Equity d1 d d2 d3 d4
Return on Capital Employed e1 e e2 e3 e4
w c
Return on Working Capital f1 f f2 f3 f4
x d Return on Assets g1 g g2 g3 g4
Return on Fixed Assets h1 h h2 h3 h4
y e
20‐‐ Cost Ratios
Operating costs (% of Sales) i1 i i2 i3 i4
Administration costs (% of
j1 j j2 j3 j4
Financial Summary Sales)
Interest costs (% of Sales)
Interest costs (% of Sales) k1 k k2 k3 k4
• Company incurred a net profit of INR 0.ABC mn in FY 20‐‐ Liquidity Ratios
Current Ratio l1 l l2 l3 l4
• It reported total income of INR XYZ mn in FY 20‐‐ Cash Ratio m1 m m2 m3 m4
• Earned an operating margin of a% in FY 20‐‐ Leverage Ratios
Debt to Equity Ratio n1 n n2 n3 n4
Debt to Capital Ratio 01 o o2 o3 o4
Interest Coverage Ratio p1 p p2 p3 p4
Efficiency Ratios
Fixed Asset Turnover q1 q q2 q3 q4
Asset Turnover r1 r r2 r3 r4
Current Asset Turnover
Current Asset Turnover s1 s s2 s3 s4
Working Capital Turnover t1 t t2 t3 t4
Capital Employed Turnover u1 u u2 u3 u4
Improved Decline
DIGITAL SIGNAGE MARKET IN INDIA 2012.PPT 8

9. Private: Domestic Company – Company 1
Business Highlights
Description News
Overview • The company is a part of Group 123, which is a subsidiary of Company 123
• Strategic partners of Company 1 include Company 2 and company 3
New business • Operates a1b1 screens across t cities all over India
 Pl
Plans to add another a2b2 screens from 20‐‐‐‐‐
dd h 2b2 f 20
• Occupies abc % markets share in out of home advertising
• It’s clients are from various sectors including sector a, sector b etc.
Share Holding pattern
• Some of their clients are company A, company b etc
DIGITAL SIGNAGE MARKET IN INDIA 2012.PPT 9

10. Thank you for the attention
The Digital Signage Market‐ India report is part of Media & Entertainment Industry Series.
For more detailed information or customized research requirements please contact:
Gaurav Kumar
Phone: +91 33 4064 6214
E‐Mail: gaurav.kumar@netscribes.com
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DIGITAL SIGNAGE MARKET IN INDIA 2012.PPT 10