For the complete report, get in touch with us at : info@netscribes.com "Apple Kids Education Pvt. Ltd. operates in the pre-school and K-12 segment of the education sector and runs a chain of more than 200 pre-school centres and over 25 K-12 centres across India. The company caters to the educational needs of children through a chain of franchised centres. Its key brands include Apple Kids Pre-school and Amazon International School. The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet depicting the key financial figures for FY 2007-10. Industry Analysis provides top level understanding of the education sector in India with emphasis on Preschool and K-12 segments. Market size, growth, key segments, penetration, competition and market segmentation are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as No. of centres, financial figures, geographic reach and franchisee requirements alongwith brief descriptions about their line of businesses and operations."

1. Apple Kids Education (P) Ltd.
June 2011

2. Contents
Executive Summary
E ti S
Factsheet
Offices & Centres
Business Model
Apple Kids Education (P) Ltd. Key People
SWOT Analysis
SWOT Analysis
Financial Profile
Industry Analysis
Competitive Landscape
C titi L d
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3. Executive Summary
SAMPLE
• Apple Kids Education (P) Ltd. is a company that primarily operates in the education industry and caters to
Company
C the schooling and other educational needs of children
th h li d th d ti l d f hild
Description • Its services include X and Y for children from play‐group to Senior Z.
• It runs X pre‐schools centers and Y+ K12 schools in India
• Primarily operates in the X and Y segment of the education industry and operates its chain of centres which
Business Model are Z
are Z
• Strength 1 is one of the key strength’s of the company however Weakness 1 may limit its growth potential
• Opportunity 1 offers ample growth opportunity for the company, however Threat1 act as a lurking threat for
SWOT Analysis the company.
• The company reported current assets of INR X mn as of 31st March 2010 an increase of A% over the
previous year. Shareholder's funds of the company stood at INR Y mn as of 31st March 2010 an increase of
Financial Profile B% over the previous year
• The financial profile of the company includes the balance sheet depicting the key financial figures for the
last four years offering insights into its financial health and its capacity to run its operations
• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into
education systems namely, A and B
• Formal education system includes segments such as A and B, whereas the informal education system
includes X, Y and Z
Industry Analysis
y y • The pre school segment in India is estimated to be valued at INR X mn in 20 and the market is mainly
The pre‐school segment in India is estimated to be valued at INR X mn in 20‐‐ and the market is mainly
dominated by the unorganized sector
• The K‐12 segment alone accounts for X% of the overall Indian education industry and is expected to grow at
a CAGR of Y% to reach INR Z mn by 20‐‐
• Key competitors for the company can be enlisted as: Competitor 1, Competitor 2 and Competitor 3
Competitive
Competitive • Competition in the pre‐school industry is increasing steadily with many private chains opening their pre‐
Landscape schools in different regions of the country
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4. Factsheet
Basic Information Brief Description
Industry
y Education • Apple Kids Education (P) Ltd. operates X and Y institutions in
•Pre‐school India and is the largest X chain in U
•K‐12 • Services offered by the school include U, V and an overall
development of children
Corporate Address ‐‐‐
• Offers courses in play group, course 1., course 2 and course 3
• The education company has exclusive infrastructure facilities for
The education company has exclusive infrastructure facilities for
activities such as activity 1, activity 2, activity 3 and activity 4
• Certified by the International certification services accredited X
institution
Tel No. ‐‐‐
• Operates X+ pre‐schools in South India and Y+ centres across
Website ‐‐‐ India
• Ventured into the X segment by opening an International Y
Email ‐‐‐
school under the brand name of “Brand 1’ promoted under the
Year Founded ‐‐‐ company name of Z
• It has X+ schools in India
It has X+ schools in India
Ownership ‐‐‐
• The company is completely owned by Directors
Revenue ‐‐‐ • As of 31st March 2010, the company’s paid up capital stood at
Fiscal Year End ‐‐‐ INR X
Auditor
A dit ‐‐‐
Competitors ‐‐‐
Source:
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5. Offices & Centres – India
A
B
C
D
E
F
Region /State
Region /State Multiple Centres
Multiple Centres G
H Q
Jammu and Kashmir ‐‐‐‐ L
Karnataka ‐‐‐‐ O
I K
Tamil Nadu ‐‐‐‐
J HQ Office
Apple Kids Pre schools
Source: Note: The list contains locations of centres mentioned on the company website. The table enlists the locations with multiple centres.
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6. Business Model
Apple Kids Education (P) Ltd.
Apple Kids Pre‐schools Amazon International Schools
Apple Kids Format 1 Facts
Apple Kids Format 1 Facts Amazon International School Format 1 Facts
Amazon International School Format 1 Facts
Apple Kids works on a format X wherein it has certain Y
requirements which can be enlisted as below:
• Requirement 1
• Requirement 1
• Requirement 2
Source:
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7. Key People
Managing Director Director
Mr. X Mr. Y
Managing Director – Apple Kids Director – Apple Kids
Age : A Age : A
Since : B Since : B
Current Position: •X Current Position: •X
Biography • ‐‐ Biography • ‐‐
Qualification: • ‐‐ Qualification: • ‐‐
Board Memberships • ‐‐ Board Memberships • ‐‐
Others • ‐‐ Others • ‐‐
Source:
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8. SWOT
Strengths Weakness
• Strength 1: • Weakness 1:
• Strength 2 :
g
• Strength 3 :
Opportunities Threats
•O
Opportunity 1:
t it 1 • Th t 1
Threat 1:
• Opportunity 2 : • Threat 2:
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9. Key Financial Figures
Balance Sheet SAMPLE
Particulars
Particulars 2007 2008 2009 2010
Sources of Funds
Shareholders Funds
‐ Share Capital ‐‐ ‐‐ ‐‐ ‐‐
‐ Reserves and Surpluses ‐‐ ‐‐ ‐‐ ‐‐
‐ Unsecured Loan ‐‐ ‐‐ ‐‐ ‐‐
‐ Share Application Money ‐‐ ‐‐ ‐‐ ‐‐
Total ‐‐ ‐‐ ‐‐ ‐‐
Application of Funds
Fixed Assets
‐ Gross Block ‐‐ ‐‐ ‐‐ ‐‐
‐ Less: Depreciation ‐‐ ‐‐ ‐‐ ‐‐
Net Block ‐‐ ‐‐ ‐‐ ‐‐
Current Assets: Loans & Advances
Current Assets: Loans & Advances
‐ Sundry Debtors ‐‐ ‐‐ ‐‐ ‐‐
‐ Inventory ‐‐ ‐‐ ‐‐ ‐‐
‐ Cash Balances ‐‐ ‐‐ ‐‐ ‐‐
‐ Bank Balances ‐‐ ‐‐ ‐‐ ‐‐
‐ Loss and Advances ‐‐ ‐‐ ‐‐ ‐‐
‐ Less: Current Liabilities ‐‐ ‐‐ ‐‐ ‐‐
Net Current Assets ‐‐ ‐‐ ‐‐ ‐‐
Profit & Loss A/c ‐‐ ‐‐ ‐‐ ‐‐
Total ‐‐ ‐‐ ‐‐ ‐‐
Source:
Note: All figures are in INR and are for Financial year ending 31st March
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10. Industry Analysis
Pre‐school Industry – Overview Size & Growth
• Preschool Market in India is expected to X at a CAGR of Y%
reaching INR Z bn by 20‐‐ INR mn
• Preschools are primarily an urban trend with rapid proliferation 50,000 E
of organized preschool chains in metropolitan cities +U%
40,000 D
• Players are also looking at targeting Tier X and Tier Y cities which is
dominated by the unorganized market
d i db h i d k 30,000 C
• About X% of the urban children between Y to Z years of age are B
20,000
enrolled in preschools in India A
10,000
• Preschool is a X market and is attracting investments from many
private players and the penetration levels are expected to Y at a
private players and the penetration levels are expected to Y at a 0
CAGR of Z% between 20‐‐ and 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
Pre‐school Penetration Market Segmentation
% Organized
8
H X%
6 G
F
4 E
D
B C
2 A
Y%
0
2008 2009 2010 2011 2012 2013 2014 2015 Unorganized
Source:
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11. Competitive Landscape (4/4)
Competitive Scenario
Company Name
Company Name Company A
Company A Company B
Company B Company C
Company C Company D
Company D Company E
Company E Company F
Company F Company G
Company G Company H
Company H
Basic Information
No. of Pre‐schools ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
No. of K‐12 Centres ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Financial Information
Revenue (INR mn) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Net Profit/loss (INR
‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
mn)
Geographic Presence (India)
Zone A Medium Medium Medium Medium High NA NA Medium
Zone B Medium Low Medium Low Low NA NA Low
Zone C
Zone C Low Medium Low High Medium NA Low High
Zone D High High High Medium Medium High High High
Franchisee Requirements
Minimum Area (sq ft) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
Capital Required (INR
‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐
mn)
Source:
SAMPLE
SAMPLE
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12. Thank you for the attention
Apple Kids Education Pvt. Ltd. is a part of Netscribes’ Education Company Profile
Series.
S i
For more detailed information or customized research requirements please contact:
Gaurav Kumar Jitendra Punjabi
Phone: +91 33 4064 6214 Phone: +91 33 4064 6214
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