Apple Kids Education Pvt. Ltd. - Company Profile


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"Apple Kids Education Pvt. Ltd. operates in the pre-school and K-12 segment of the education sector and runs a chain of more than 200 pre-school centres and over 25 K-12 centres across India. The company caters to the educational needs of children through a chain of franchised centres. Its key brands include Apple Kids Pre-school and Amazon International School.

The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet depicting the key financial figures for FY 2007-10.

Industry Analysis provides top level understanding of the education sector in India with emphasis on Preschool and K-12 segments. Market size, growth, key segments, penetration, competition and market segmentation are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as No. of centres, financial figures, geographic reach and franchisee requirements alongwith brief descriptions about their line of businesses and operations."

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Apple Kids Education Pvt. Ltd. - Company Profile

  1. 1. Apple Kids Education (P) Ltd.June 2011
  2. 2. Contents Executive Summary E ti S Factsheet Offices & Centres Business ModelApple Kids Education (P) Ltd.  Key People SWOT Analysis SWOT Analysis Financial Profile Industry Analysis Competitive Landscape C titi L d 2
  3. 3. Executive Summary SAMPLE  • Apple Kids Education (P) Ltd. is a company that primarily operates in the education industry and caters to Company C the schooling and other educational needs of children th h li d th d ti l d f hildDescription • Its services include X and Y for children from play‐group to Senior Z. • It runs X pre‐schools centers and Y+ K12 schools in India • Primarily operates in the X and Y segment of the education industry and operates its chain of centres which Business Model are Z are Z • Strength 1 is one of the key strength’s of the company however Weakness 1 may limit its growth potential • Opportunity 1 offers ample growth opportunity for the company, however Threat1 act as a lurking threat for SWOT Analysis the company. • The company reported current assets of INR X mn as of 31st March 2010 an increase of A% over the  previous year. Shareholders funds of the company stood at INR Y mn as of 31st March 2010 an increase of Financial Profile B% over the previous year • The financial profile of the company includes the balance sheet depicting the key financial figures for the  last four years offering insights into its financial health and its capacity to run its operations • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into  education systems namely, A and B • Formal education system includes segments such as A and B, whereas the informal education system  includes X, Y and ZIndustry Analysis y y • The pre school segment in India is estimated to be valued at INR X mn in 20 and the market is mainly The pre‐school segment in India is estimated to be valued at INR X mn in 20‐‐ and the market is mainly  dominated by the unorganized sector • The K‐12 segment alone accounts for X% of the overall Indian education industry and is expected to grow at  a CAGR of Y% to reach INR Z mn by 20‐‐ • Key competitors for the company can be enlisted as: Competitor 1, Competitor 2 and Competitor 3Competitive Competitive • Competition in the pre‐school industry is increasing steadily with many private chains opening their pre‐Landscape schools in different regions of the country 3
  4. 4. FactsheetBasic Information Brief DescriptionIndustry y Education • Apple Kids Education (P) Ltd. operates X and Y institutions in  •Pre‐school  India and is the largest X chain in U     •K‐12 • Services offered by the school include U, V and an overall  development of children  Corporate Address ‐‐‐ • Offers courses in play group, course 1., course 2 and course 3 • The education company has exclusive infrastructure facilities for The education company has exclusive infrastructure facilities for  activities such as activity 1, activity 2, activity 3 and activity 4  • Certified by the International certification services accredited X  institutionTel No. ‐‐‐ • Operates X+ pre‐schools in South India and Y+ centres across Website ‐‐‐ India  • Ventured into the X segment by opening an International Y Email  ‐‐‐ school under the brand name of “Brand 1’ promoted under the Year  Founded ‐‐‐ company name of Z • It has X+ schools in India It has X+ schools in IndiaOwnership ‐‐‐ • The company is completely owned by DirectorsRevenue ‐‐‐ • As of 31st March 2010, the company’s paid up capital stood at Fiscal Year End ‐‐‐ INR XAuditorA dit ‐‐‐Competitors ‐‐‐Source: 4
  5. 5. Offices & Centres – India  A  B C D E  F Region /State Region /State Multiple Centres  Multiple Centres G H   QJammu and Kashmir  ‐‐‐‐ LKarnataka ‐‐‐‐ O I KTamil Nadu ‐‐‐‐ J HQ Office Apple Kids Pre schoolsSource: Note: The list contains locations of centres mentioned on the company website. The table enlists the locations with multiple centres. 5
  6. 6. Business Model  Apple Kids Education (P) Ltd.  Apple Kids Pre‐schools Amazon International Schools Apple Kids Format 1 Facts Apple Kids Format 1 Facts Amazon International School Format 1 Facts  Amazon International School Format 1 Facts Apple Kids works on a format X wherein it has certain Y  requirements which can be enlisted as below: • Requirement 1• Requirement 1• Requirement 2Source: 6
  7. 7. Key PeopleManaging Director DirectorMr. X Mr. YManaging Director – Apple Kids Director – Apple Kids Age : A Age : ASince : B Since : BCurrent Position: •X Current Position: •XBiography • ‐‐ Biography • ‐‐Qualification: • ‐‐ Qualification: • ‐‐Board Memberships • ‐‐ Board Memberships • ‐‐Others • ‐‐ Others • ‐‐Source: 7
  8. 8. SWOT Strengths Weakness• Strength 1: • Weakness 1:• Strength 2 : g• Strength 3 : Opportunities Threats•O Opportunity 1: t it 1 • Th t 1 Threat 1:• Opportunity 2 : • Threat 2: 8
  9. 9. Key Financial Figures Balance Sheet SAMPLE Particulars Particulars 2007 2008 2009 2010 Sources of FundsShareholders Funds ‐ Share Capital ‐‐ ‐‐ ‐‐ ‐‐ ‐ Reserves and Surpluses ‐‐ ‐‐ ‐‐ ‐‐ ‐ Unsecured Loan ‐‐ ‐‐ ‐‐ ‐‐ ‐ Share Application Money  ‐‐ ‐‐ ‐‐ ‐‐ Total ‐‐ ‐‐ ‐‐ ‐‐ Application of FundsFixed Assets ‐ Gross Block ‐‐ ‐‐ ‐‐ ‐‐ ‐ Less: Depreciation ‐‐ ‐‐ ‐‐ ‐‐Net Block ‐‐ ‐‐ ‐‐ ‐‐Current Assets: Loans & AdvancesCurrent Assets: Loans & Advances ‐ Sundry Debtors ‐‐ ‐‐ ‐‐ ‐‐ ‐ Inventory ‐‐ ‐‐ ‐‐ ‐‐ ‐ Cash Balances  ‐‐ ‐‐ ‐‐ ‐‐ ‐ Bank Balances ‐‐ ‐‐ ‐‐ ‐‐ ‐ Loss and Advances ‐‐ ‐‐ ‐‐ ‐‐ ‐ Less: Current Liabilities ‐‐ ‐‐ ‐‐ ‐‐Net Current Assets ‐‐ ‐‐ ‐‐ ‐‐Profit & Loss A/c ‐‐ ‐‐ ‐‐ ‐‐ Total  ‐‐ ‐‐ ‐‐ ‐‐ Source: Note: All figures are in INR and are for Financial year ending 31st March 9
  10. 10. Industry AnalysisPre‐school Industry – Overview   Size & Growth• Preschool Market in India is expected to X at a CAGR of Y%  reaching INR Z bn by 20‐‐ INR mn• Preschools are primarily an urban trend with rapid proliferation  50,000 E of organized preschool chains in metropolitan cities  +U% 40,000 D • Players are also looking at targeting Tier X and Tier Y cities which is  dominated by the unorganized market d i db h i d k 30,000 C• About X% of the urban children between Y to Z years of age are  B 20,000 enrolled in preschools in India A 10,000• Preschool is a X market and is attracting investments from many  private players and the penetration levels are expected to Y at a  private players and the penetration levels are expected to Y at a 0 CAGR of Z% between 20‐‐ and 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐Pre‐school Penetration Market Segmentation  % Organized8 H X%6 G F4 E D B C2 A Y%02008 2009 2010 2011 2012 2013 2014 2015 UnorganizedSource: 10
  11. 11. Competitive Landscape (4/4)Competitive ScenarioCompany NameCompany Name Company A Company A Company B Company B Company C Company C Company D Company D Company E Company E Company F Company F Company G Company G Company H Company H Basic InformationNo. of Pre‐schools ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐No. of K‐12 Centres ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Financial InformationRevenue (INR mn) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐Net Profit/loss (INR  ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐mn) Geographic Presence (India)Zone A Medium Medium Medium Medium High NA NA MediumZone B Medium Low Medium Low Low NA NA LowZone CZone C Low Medium Low High Medium NA Low HighZone D High High High Medium Medium High High High Franchisee RequirementsMinimum Area (sq ft) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐Capital Required (INR  ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐mn)Source: SAMPLE  SAMPLE 11
  12. 12. Thank you for the attentionApple Kids Education Pvt. Ltd. is a part of Netscribes’ Education Company ProfileSeries.S iFor more detailed information or customized research requirements please contact:Gaurav Kumar Jitendra PunjabiPhone: +91 33 4064 6214 Phone: +91 33 4064 6214E‐Mail: E‐Mail: jitendra.punjabi@netscribes.comAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes ((India) Pvt. Ltd. and no part may be reproduced without prior written permission. ) p y p p p 12