IntroductionThis databook is a detailed information resource covering all the key data points on Ice cream in the Philippines. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.Scope*Contains information on 4 categories: Artisanal ice cream, Frozen yogurt, Impulse ice cream and Take-home ice cream*Provides market value, volume, expenditure and consumption data by market, category and segment*Includes company and brand share data by categoriesHighlightsThe market for Ice cream in the Philippines increased between 2002-2007, growing at an average annual rate of 4.3%.The leading company in the market in 2007 was Unilever/RFM Corp. The second-largest player was San Miguel Corporation with Nestle S.A. in third place.Reasons to Purchase*Discover the major quantitative trends affecting the Ice cream markets*Understand consumers' consumption and expenditure patterns*Understand the future direction of the market with reliable historical data and full five year forecasting

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Ice cream in the Philippines to 2012
Published on April 2009
Report Summary
Introduction
This databook is a detailed information resource covering all the key data points on Ice cream in the Philippines. It includes
comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to
2012.
Scope
*Contains information on 4 categories: Artisanal ice cream, Frozen yogurt, Impulse ice cream and Take-home ice cream
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories
Highlights
The market for Ice cream in the Philippines increased between 2002-2007, growing at an average annual rate of 4.3%.
The leading company in the market in 2007 was Unilever/RFM Corp. The second-largest player was San Miguel Corporation with
Nestle S.A. in third place.
Reasons to Purchase
*Discover the major quantitative trends affecting the Ice cream markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting
Table of Content
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
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Summary Market Level - Ice cream 2
Summary category level - Impulse ice cream 3
Summary category level - Take-home ice cream 4
Summary category level - Artisanal ice cream 5
Summary category level - Frozen yogurt 6
Chapter 2 INTRODUCTION 7
What is this report about' 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002'2007 21
Value Analysis, 2007'2012 22
Value Analysis, US$ 2002'2007 24
Value Analysis, US$ 2007'2012 25
Volume Analysis, 2002'2007 27
Volume Analysis, 2007'2012 28
Company and Brand Share Analysis 31
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 40
San Miguel Corporation 40
Chapter 5 CATEGORY ANALYSIS - IMPULSE ICE CREAM 42
Value Analysis, 2002'2007 42
Value Analysis, 2007'2012 43
Value Analysis, US$ 2002'2007 45
Value Analysis, US$ 2007'2012 45
Volume Analysis, 2002'2007 47
Volume Analysis, 2007'2012 48
Company and Brand Share Analysis 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS - TAKE-HOME ICE CREAM 59
Value Analysis, 2002'2007 59
Value Analysis, 2007'2012 60
Value Analysis, US$ 2002'2007 62
Value Analysis, US$ 2007'2012 62
Volume Analysis, 2002'2007 64
Volume Analysis, 2007'2012 65
Company and Brand Share Analysis 68
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 7 CATEGORY ANALYSIS - ARTISANAL ICE CREAM 76
Value Analysis, 2002'2007 76
Value Analysis, 2007'2012 77
Value Analysis, US$ 2002'2007 79
Value Analysis, US$ 2007'2012 79
Volume Analysis, 2002'2007 80
Volume Analysis, 2007'2012 81
Company and Brand Share Analysis 83
Distribution Analysis 85
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Expenditure & consumption per capita 86
Chapter 8 CATEGORY ANALYSIS - FROZEN YOGURT 89
Value Analysis, 2002'2007 89
Value Analysis, 2007'2012 90
Value Analysis, US$ 2002'2007 92
Value Analysis, US$ 2007'2012 92
Volume Analysis, 2002'2007 93
Volume Analysis, 2007'2012 94
Company and Brand Share Analysis 96
Distribution Analysis 98
Expenditure & consumption per capita 100
Chapter 9 COUNTRY COMPARISON 103
Value 103
Volume 108
Market Share 113
Chapter 10 PHILIPPINES SOCIOECONOMIC PROFILE 114
Country Overview 114
Key Facts 115
Political Overview 116
Philippines Economic Overview 117
Chapter 11 PHILIPPINES MACROECONOMIC PROFILE 118
Macroeconomic Indicators 118
Chapter 12 RESEARCH METHODOLOGY 123
Methodology overview 123
Secondary research 124
Market modeling 125
Primary research 126
Data finalization 127
Ongoing research 127
Chapter 13 APPENDIX 128
Future readings 128
How to contact experts in your industry 128
Disclaimer 128
LIST OF FIGURES
Figure 1: Philippines ice cream value and value forecast, 2002-2012 (PHP m, nominal prices) 23
Figure 2: Philippines ice cream category growth comparison, by value, 2002-2012 26
Figure 3: Philippines ice cream volume and volume forecast, 2002-2012 (Liters m) 29
Figure 4: Philippines ice cream category growth comparison, by volume, 2002-2012 30
Figure 5: Philippines ice cream company share, by value, 2006-2007 (%) 32
Figure 6: Philippines ice cream distribution channels, by value, 2006-2007(%) 35
Figure 7: Philippines impulse ice cream value and value forecast, 2002-2012 (PHP m, nominal prices) 44
Figure 8: Philippines impulse ice cream category growth comparison, by value, 2002-2012 46
Figure 9: Philippines impulse ice cream volume and volume forecast, 2002-2012 (Liters m) 49
Figure 10: Philippines impulse ice cream category growth comparison, by volume, 2002-2012 50
Figure 11: Philippines impulse ice cream company share, by value, 2006-2007 (%) 52
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Figure 12: Philippines impulse ice cream distribution channels, by value, 2006-2007(%) 55
Figure 13: Philippines take-home ice cream value and value forecast, 2002-2012 (PHP m, nominal prices) 61
Figure 14: Philippines take-home ice cream category growth comparison, by value, 2002-2012 63
Figure 15: Philippines take-home ice cream volume and volume forecast, 2002-2012 (Liters m) 66
Figure 16: Philippines take-home ice cream category growth comparison, by volume, 2002-2012 67
Figure 17: Philippines take-home ice cream company share, by value, 2006-2007 (%) 69
Figure 18: Philippines take-home ice cream distribution channels, by value, 2006-2007(%) 72
Figure 19: Philippines artisanal ice cream value and value forecast, 2002-2012 (PHP m, nominal prices) 78
Figure 20: Philippines artisanal ice cream volume and volume forecast, 2002-2012 (Liters m) 82
Figure 21: Philippines frozen yogurt value and value forecast, 2002-2012 (PHP m, nominal prices) 91
Figure 22: Philippines frozen yogurt volume and volume forecast, 2002-2012 (Liters m) 95
Figure 23: Philippines frozen yogurt distribution channels, by value, 2006-2007(%) 99
Figure 24: Global ice cream market split (value terms, 2007) ' Top 5 countries 104
Figure 25: Global ice cream market value, 2002'2007 (Top 5 countries) 107
Figure 26: Global ice cream market split (volume terms, 2007) ' Top 5 countries 109
Figure 27: Global ice cream market volume, 2002'2007 (Top 5 countries) 112
Figure 28: Map of Philippines 115
Figure 29: Annual data review process 124
LIST OF TABLES
Table 1: Ice cream category definitions 9
Table 2: Ice cream distribution channels 10
Table 3: Philippines ice cream value, 2002'2007 (PHP m, nominal prices) 21
Table 4: Philippines ice cream value forecast, 2007'2012 (PHP m, nominal prices) 22
Table 5: Philippines ice cream value, 2002'2007 (US$ m nominal prices) 24
Table 6: Philippines ice cream value forecast, 2007'2012 (US$ m nominal prices) 25
Table 7: Philippines ice cream volume, 2002'2007 (Liters m) 27
Table 8: Philippines ice cream volume forecast, 2007'2012 (Liters m) 28
Table 9: Philippines ice cream brand share, by value, 2006-2007 (%) 31
Table 10: Philippines ice cream value, by brand 2006-2007 (PHP m nominal prices) 31
Table 11: Philippines ice cream company share by value, 2006-2007 (%) 33
Table 12: Philippines ice cream value, by company, 2006-2007 (PHP m nominal prices) 33
Table 13: Philippines ice cream distribution channels, by value, 2006-2007 (%) 34
Table 14: Philippines ice cream value, by distribution channel, 2006-2007 (PHP m nominal prices) 34
Table 15: Philippines ice cream expenditure per capita, 2002'2007 (PHP, nominal prices) 36
Table 16: Philippines ice cream forecast expenditure per capita, 2007'2012 (PHP, nominal prices) 37
Table 17: Philippines ice cream expenditure per capita, 2002'2007 (US$ nominal prices) 37
Table 18: Philippines ice cream forecast expenditure per capita, 2007'2012 (US$ nominal prices) 38
Table 19: Philippines ice cream consumption per capita, 2002'2007 (Liters) 38
Table 20: Philippines ice cream forecast consumption per capita, 2007'2012 (Liters) 39
Table 21: San Miguel Corporation Key Facts 40
Table 22: Philippines impulse ice cream value, 2002'2007 (PHP m, nominal prices) 42
Table 23: Philippines impulse ice cream value forecast, 2007'2012 (PHP m, nominal prices) 43
Table 24: Philippines impulse ice cream value, 2002'2007 (US$ m nominal prices) 45
Table 25: Philippines impulse ice cream value forecast, 2007'2012 (US$ m nominal prices) 45
Table 26: Philippines impulse ice cream volume, 2002'2007 (Liters m) 47
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Table 27: Philippines impulse ice cream volume forecast, 2007'2012 (Liters m) 48
Table 28: Philippines impulse ice cream brand share, by value, 2006-2007 (%) 51
Table 29: Philippines impulse ice cream value, by brand 2006-2007 (PHP m nominal prices) 51
Table 30: Philippines impulse ice cream company share by value, 2006-2007 (%) 53
Table 31: Philippines impulse ice cream value, by company, 2006-2007 (PHP m nominal prices) 53
Table 32: Philippines impulse ice cream distribution channels, by value, 2006-2007 (%) 54
Table 33: Philippines impulse ice cream value, by distribution channel, 2006-2007 (PHP m nominal prices) 54
Table 34: Philippines impulse ice cream expenditure per capita, 2002'2007 (PHP, nominal prices) 56
Table 35: Philippines impulse ice cream forecast expenditure per capita, 2007'2012 (PHP, nominal prices) 56
Table 36: Philippines impulse ice cream expenditure per capita, 2002'2007 (US$ nominal prices) 57
Table 37: Philippines impulse ice cream forecast expenditure per capita, 2007'2012 (US$ nominal prices) 57
Table 38: Philippines impulse ice cream consumption per capita, 2002'2007 (Liters) 58
Table 39: Philippines impulse ice cream forecast consumption per capita, 2007'2012 (Liters) 58
Table 40: Philippines take-home ice cream value, 2002'2007 (PHP m, nominal prices) 59
Table 41: Philippines take-home ice cream value forecast, 2007'2012 (PHP m, nominal prices) 60
Table 42: Philippines take-home ice cream value, 2002'2007 (US$ m nominal prices) 62
Table 43: Philippines take-home ice cream value forecast, 2007'2012 (US$ m nominal prices) 62
Table 44: Philippines take-home ice cream volume, 2002'2007 (Liters m) 64
Table 45: Philippines take-home ice cream volume forecast, 2007'2012 (Liters m) 65
Table 46: Philippines take-home ice cream brand share, by value, 2006-2007 (%) 68
Table 47: Philippines take-home ice cream value, by brand 2006-2007 (PHP m nominal prices) 68
Table 48: Philippines take-home ice cream company share by value, 2006-2007 (%) 70
Table 49: Philippines take-home ice cream value, by company, 2006-2007 (PHP m nominal prices) 70
Table 50: Philippines take-home ice cream distribution channels, by value, 2006-2007 (%) 71
Table 51: Philippines take-home ice cream value, by distribution channel, 2006-2007 (PHP m nominal prices) 71
Table 52: Philippines take-home ice cream expenditure per capita, 2002'2007 (PHP, nominal prices) 73
Table 53: Philippines take-home ice cream forecast expenditure per capita, 2007'2012 (PHP, nominal prices) 73
Table 54: Philippines take-home ice cream expenditure per capita, 2002'2007 (US$ nominal prices) 74
Table 55: Philippines take-home ice cream forecast expenditure per capita, 2007'2012 (US$ nominal prices) 74
Table 56: Philippines take-home ice cream consumption per capita, 2002'2007 (Liters) 75
Table 57: Philippines take-home ice cream forecast consumption per capita, 2007'2012 (Liters) 75
Table 58: Philippines artisanal ice cream value, 2002'2007 (PHP m, nominal prices) 76
Table 59: Philippines artisanal ice cream value forecast, 2007'2012 (PHP m, nominal prices) 77
Table 60: Philippines artisanal ice cream value, 2002'2007 (US$ m nominal prices) 79
Table 61: Philippines artisanal ice cream value forecast, 2007'2012 (US$ m nominal prices) 79
Table 62: Philippines artisanal ice cream volume, 2002'2007 (Liters m) 80
Table 63: Philippines artisanal ice cream volume forecast, 2007'2012 (Liters m) 81
Table 64: Philippines artisanal ice cream brand share, by value, 2006-2007 (%) 83
Table 65: Philippines artisanal ice cream value, by brand 2006-2007 (PHP m nominal prices) 83
Table 66: Philippines artisanal ice cream company share by value, 2006-2007 (%) 84
Table 67: Philippines artisanal ice cream value, by company, 2006-2007 (PHP m nominal prices) 84
Table 68: Philippines artisanal ice cream distribution channels, by value, 2006-2007 (%) 85
Table 69: Philippines artisanal ice cream value, by distribution channel, 2006-2007 (PHP m nominal prices) 85
Table 70: Philippines artisanal ice cream expenditure per capita, 2002'2007 (PHP, nominal prices) 86
Table 71: Philippines artisanal ice cream forecast expenditure per capita, 2007'2012 (PHP, nominal prices) 86
Table 72: Philippines artisanal ice cream expenditure per capita, 2002'2007 (US$ nominal prices) 87
Table 73: Philippines artisanal ice cream forecast expenditure per capita, 2007'2012 (US$ nominal prices) 87
Table 74: Philippines artisanal ice cream consumption per capita, 2002'2007 (Liters) 88
Table 75: Philippines artisanal ice cream forecast consumption per capita, 2007'2012 (Liters) 88
Table 76: Philippines frozen yogurt value, 2002'2007 (PHP m, nominal prices) 89
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Table 77: Philippines frozen yogurt value forecast, 2007'2012 (PHP m, nominal prices) 90
Table 78: Philippines frozen yogurt value, 2002'2007 (US$ m nominal prices) 92
Table 79: Philippines frozen yogurt value forecast, 2007'2012 (US$ m nominal prices) 92
Table 80: Philippines frozen yogurt volume, 2002'2007 (Liters m) 93
Table 81: Philippines frozen yogurt volume forecast, 2007'2012 (Liters m) 94
Table 82: Philippines frozen yogurt brand share, by value, 2006-2007 (%) 96
Table 83: Philippines frozen yogurt value, by brand 2006-2007 (PHP m nominal prices) 96
Table 84: Philippines frozen yogurt company share by value, 2006-2007 (%) 97
Table 85: Philippines frozen yogurt value, by company, 2006-2007 (PHP m nominal prices) 97
Table 86: Philippines frozen yogurt distribution channels, by value, 2006-2007 (%) 98
Table 87: Philippines frozen yogurt value, by distribution channel, 2006-2007 (PHP m nominal prices) 98
Table 88: Philippines frozen yogurt expenditure per capita, 2002'2007 (PHP, nominal prices) 100
Table 89: Philippines frozen yogurt forecast expenditure per capita, 2007'2012 (PHP, nominal prices) 100
Table 90: Philippines frozen yogurt expenditure per capita, 2002'2007 (US$ nominal prices) 101
Table 91: Philippines frozen yogurt forecast expenditure per capita, 2007'2012 (US$ nominal prices) 101
Table 92: Philippines frozen yogurt consumption per capita, 2002'2007 (Liters) 102
Table 93: Philippines frozen yogurt forecast consumption per capita, 2007'2012 (Liters) 102
Table 94: Global ice cream market value, 2007 103
Table 95: Global ice cream market split (value terms (US$ m), 2007) ' Top 5 countries 106
Table 96: Global ice cream market volume, 2007 108
Table 97: Global ice cream market split (volume terms, 2007) ' Top 5 countries 111
Table 98: Leading players - Top 5 countries 113
Table 99: Philippines Key Facts 115
Table 100: Philippines population, by age group, 2002-2007 (millions) 118
Table 101: Philippines population forecast, by age group, 2007-2012 (millions) 119
Table 102: Philippines population, by gender, 2002-2007 (millions) 119
Table 103: Philippines population forecast, by gender, 2007-2012 (millions) 120
Table 104: Philippines nominal GDP, 2002-2007 (PHP bn, 2000 prices) 120
Table 105: Philippines nominal GDP forecast, 2007-2012 (PHP bn, 2000 prices) 120
Table 106: Philippines real GDP, 2002-2007 (PHP bn, nominal prices) 121
Table 107: Philippines real GDP forecast, 2007-2012 (PHP bn, nominal prices) 121
Table 108: Philippines real GDP, 2002-2007 (US$ bn, 2000 prices) 121
Table 109: Philippines real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 122
Table 110: Philippines consumer price index, 2002-2007 (2003=100) 122
Table 111: Philippines consumer price index, 2007-2012 (2003=100) 122
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