Global Bread Industry

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Global Bread Industry
Published on February 2010

Report Summary

This report analyzes the worldwide markets for Bread in US$ Million. The report provides separate comprehensive analytics for US,
Canada, Japan, Europe, Asia-Pacific and Rest of World. Annual forecasts are provided for each region for the period 2007 through
2015. Also, a six-year historic analysis is provided for these markets. The report profiles 493 companies including many key and niche
players worldwide such as Associated British Foods Plc, Allied Bakeries, Barilla Holding Societa per Azioni, Barilla Holding Societa
per Azioni, Fletchers Group of Bakeries, Flowers Bakeries, Inc., Frank Roberts & Sons Ltd., Franz Family Bakeries, Greggs plc,
Grupo Bimbo S.A. de C.V., Bimbo Bakeries USA, Mrs. Baird's Bakeries, Inc., George Weston Bakeries Inc., Interstate Bakeries
Corporation, La Brea Bakery Corporate, Martin's Famous Pastry Shoppe, Inc., Pepperidge Farm, Inc., Premier Foods plc, Sara Lee
Corporation, Warburtons, Ltd., William Jackson Food Group Limited, and Jackson's Bakery. Market data and analytics are derived
from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Table of Content

BREAD MCP-6208
A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Introduction II-1
Market Outlook II-1
Asia: An Emerging Market for Bread II-1
Dragonland: An Emerging Haven for Bread Manufacturers II-2
Brown Bag Lunches Drive Bread Demand II-3
Whole Grain Based Baked Goods Rise in Popularity II-3

Global Bread Industry Page 1/12


Rising Demand for Artisan Breads II-3
Changing Dynamics of the Baking Products Industry II-4
Factors that Influence Baking Products Industry II-4
Price - A Key Factor II-4

2. PRODUCT OVERVIEW II-6
Introduction II-6
Bread: Nutritional Value Per 100 grams II-6
Bread Composition II-7
Flour II-7
Liquids II-7
Leavening Process II-8
Fats or Shortenings II-9
Bread Improvers II-9
Categories of Bread II-9
White Bread II-9
Wholemeal Bread II-9
Kibbled and Multigrain Bread II-9
Fruit Bread II-10
Rye Bread II-10
Hearth Bread II-10
Sourdough Bread II-11
Flat Breads II-11
Bagels II-12
Packaged and Unpackaged Breads II-12
Various Shapes of Bread II-12
Research and Development II-12

3. PRODUCT LAUNCHES/DEVELOPMENTS II-14
Lantmannen Launches Soft Dough Frozen Breadstix II-14
Weston Bakeries Introduces Wonder+Headstart Co-Branded with
MEG-3® II-14
Franz Bakery Introduces Two New Bread Varieties II-14

4. RECENT INDUSTRY ACTIVITY II-15
Nicholas & Harris Acquires Goswell Enterprises II-15
Britannia Snaps Up Daily Bread II-15
Campbell Soup Buys Ecce Panis II-15
Flowers Foods Takes Over Leo's Foods II-15
Fazer Takes Over Lantmannen's Fresh Bread Business II-16
Grupo Bimbo Buys George Weston Bakeries II-16
Pennant Foods to Buy General Mills' Frozen Bread Dough Business II-16
Himalya to Establish Agro Processing Unit II-16
Fine Lady Bakeries to Establish New Plant II-17
Mrs Baird's to Close Manufacturing Facility at Waco II-17
Sara Lee Divests Three Bakery Units in Spain II-17
Hain Completes the Acquisition of Daily Bread II-17
CAPEXIT Takes Over BREAD & CO.. II-18
Eurogerm Snaps Up LEAG Group II-18
Organic To Go Buys a Store of Marvelous Market II-18



Flowers Foods Takes Over ButterKrust Bakery II-18
Vivartia to Buy Nonni's Food II-19
Lantmannen Unibake Snaps Up Eurobuns II-19
Flowers Foods Merges with Holsum II-19
Leoville Holdings Takes Over ACE Bakery II-19
Lantmannen Unibake Takes Over Euro-Bake II-19
Vandemoortele Acquires Panavi II-19
Pasco Forms Joint Venture with Ting Hsin II-20
Aldi Agrees to Sell Himalya's Products II-20
Fazer Group to Establish Bread Production Unit in Russia II-20
LNK Takes Over Au Bon Pain II-20
Bakers Delight Plans Expansion II-20
Lantmännen Sells Swedish Fresh Bread Business II-21
Canada Bread Acquires La Fornaia II-21
Group BCS Snaps Up Majority Stake in Boulangerie II-21
Lancaster Buys Marshall Biscuit II-21
Alpha Baking Purchases Natural Ovens Bakery II-21

5. FOCUS ON SELECT GLOBAL PLAYERS II-22
Associated British Foods Plc (UK) II-22
Allied Bakeries (UK) II-22
Barilla Holding Societa per Azioni (Italy) II-22
Fine Lady Bakeries (UK) II-22
Fletchers Group of Bakeries (UK) II-23
Flowers Bakeries, Inc. (US) II-23
Frank Roberts & Sons Ltd (UK) II-23
Franz Family Bakeries (US) II-23
Greggs plc (UK) II-23
Grupo Bimbo S.A. de C.V. (Mexico) II-24
Bimbo Bakeries USA (US) II-24
Mrs. Baird's Bakeries, Inc. (US) II-24
George Weston Bakeries Inc. (US) II-24
Interstate Bakeries Corporation (US) II-25
La Brea Bakery Corporate (US) II-25
Martin's Famous Pastry Shoppe, Inc. (US) II-25
Pepperidge Farm, Inc. (US) II-26
Premier Foods plc (UK) II-26
Sara Lee Corporation (US) II-26
Warburtons, Ltd. (UK) II-26
William Jackson Food Group Limited (UK) II-26
Jackson's Bakery (UK) II-27

6. GLOBAL MARKET PERSPECTIVE II-28
Table 1: World Recent Past, Current & Future Analysis for
Bread by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2007
through 2015 (includes corresponding Graph/Chart) II-28

Table 2: World Historic Perspective for Bread by Geographic



Region - US, Canada, Japan, Europe, Asia-Pacific and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2006 (includes
corresponding Graph/Chart) II-29

Table 3: World 12-Year Perspective for Bread by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific and Rest of World Markets for
Years 2003, 2009 & 2015 (includes corresponding Graph/Chart) II-30

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Overview III-1
Rising Demand for Natural Products III-1
Food and Beverages Market Resilient Against Recession III-2
Varied Perception for Value Proposition of Products III-2
Bread Consumption III-2
Bread Production III-2
Table 4: US Bread Market: Production Volume of Bread in
Million Pounds for the Years 2006 through 2009 (includes
corresponding Graph/Chart) III-3
Retailing Mix III-3
Distribution Flow Chart III-4
Table 5: Leading Bread Suppliers in the US Market (2007 &
2008): Percentage Breakdown of Retail Sales by Company -
Sara Lee Bakery, George Weston Bakeries, Flower Foods
Bakeries Group, Interstate Brands Corp., Bimbo Bakeries
USA, Pepperidge Farm, Inc., Stroehmann Bakeries, Inc., La
Brea Bakery, Inc., United States Bakery, Private Label and
Others (includes corresponding Graph/Chart) III-5

Table 6: Leading Brands in the US Fresh Bread Market
(2008): Percentage Breakdown of Value Sales by Brand -
Pepperidge Farm, Sara Lee, Nature's Own, Oroweat, Arnold,
Wonder, Brownberry, Stroehmann, Sunbeam-Flr Fds,
Freihofer, Private Label Brands and Others (includes

Table 7: Leading Brands in the US Fresh Bread Market
(2008): Percentage Breakdown of Volume Sales by Brand -
Sara Lee, Nature's Own, Pepperidge Farm, Wonder, Oroweat,
Arnold, Sunbeam-Flr Fds, Stroehmann, Brownberry,
Freihofer, Private Label Brands and Others (includes
Export/Import Statistics III-7
Table 8: US Exports of Crisp Bread (2008): Percentage
Breakdown of Export Value by Destination Country - Canada,



Germany, Mexico, Ireland, Hong Kong and Others (includes

Table 9: US Imports of Crisp Bread (2007 & 2008):
Percentage Breakdown of Import Value by Source Country -
Germany, Sweden, UK, Norway, Finland, Australia, Japan,
Italy, Mexico, Israël and Others (includes corresponding
Graph/Chart) III-7
Product Launch III-8
Strategic Corporate Developments III-8
Key Players III-10
B.Market Analytics III-13
Table 10: US Recent Past, Current & Future Analysis for
Bread - Annual Sales Figures in US$ Million for Years 2007
through 2015 (includes corresponding Graph/Chart) III-13

Table 11: US Historic Perspective for Bread - Annual Sales
Figures in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) III-13

2. CANADA III-14
Current and Future Analysis III-14
Trade Statistics III-14
Table 12: Canadian Exports of Crisp Bread (2008):
Percentage Breakdown of Export Value by Leading Destination
Countries - US, UK, Saudi Arabia, Thailand, Japan and
Others (includes corresponding Graph/Chart) III-14

Table 13: Canadian Imports of Crisp Bread (2007 & 2008):
Percentage Breakdown of Import Value by Leading Source
Countries - US, UK, Germany, Finland, Sweden, Italy,
India, Norway, Japan, France and Others (includes
Strategic Corporate Development III-16
Table 14: Canadian Recent Past, Current & Future Analysis
for Bread - Annual Sales Figures in US$ Million for Years
2007 through 2015 (includes corresponding Graph/Chart) III-16

Table 15: Canadian Historic Perspective for Bread - Annual
Sales Figures in US$ Million for Years 2001 through 2006

3. JAPAN III-18
Outlook III-18
Overview III-18
Bread Production III-19



Table 16: Japanese Production of Bread Using Wheat Flour
for the Years 2004 through 2008 (Volume in Thousand Tons)
Market Competition III-19
Table 17: Leading Players in Japanese Bread Market (2006):
Percentage Breakdown of Value Sales by Company - Yamazaki
Baking, Shikishima Baking, Fuji Baking Group, Kobeya
Baking, First Baking and Others (includes corresponding
Graph/Chart) III-19
Table 18: Japanese Recent Past, Current & Future Analysis

Table 19: Japanese Historic Perspective for Bread - Annual

4. EUROPE III-21
Outlook III-21
Table 20: European Bread Market (2007): Percentage
Breakdown of Bread Pricing for Bread Producing Companies
Table 21: European Recent Past, Current & Future Analysis
for Bread by Geographic Region - France, Germany, Italy, UK,
Spain and Rest of Europe Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2007 through
2015 (includes corresponding Graph/Chart) III-26

Table 22: European Historic Perspective for Bread by
Geographic Region - France, Germany, Italy, UK, Spain and
Rest of Europe Markets Independently Analyzed with Annual

Table 23: European 12-Year Perspective for Bread by
Geographic Region - Percentage Breakdown of Dollar Sales
for France, Germany, Italy, UK, Spain, and Rest of Europe
Markets for Years 2003, 2009 & 2015 (includes corresponding
Graph/Chart) III-28

4a. FRANCE III-29
Market Analysis III-29
Table 24: French Recent Past, Current & Future Analysis for



Table 25: French Historic Perspective for Bread - Annual

4b. GERMANY III-31
Table 26: German Recent Past, Current & Future Analysis for

Table 27: German Historic Perspective for Bread - Annual

4c. ITALY III-33
Overview III-33
Barilla Holding Societa per Azioni - A Key Player III-33
Table 28: Italian Recent Past, Current & Future Analysis

Table 29: Italian Historic Perspective for Bread - Annual

4d. THE UNITED KINGDOM III-35
Overview III-35
Wrapped Bread Loaves Market Witnesses Growth in Sales III-35
Transition in the Bread Industry III-35
Rising Popularity of White Bread III-35
Table 30: UK Bread Market (2007 & 2008): Percentage
Breakdown of Flour Production Volume by End-Use Segment -
White Bread, Brown Bread, Wholemeal Bread, and Others
Market Competition III-36
Table 31: Leading Brands in the UK Bread Loaves Market
(2007 & 2008): Percentage Breakdown of Value Sales by
Brand - Warburtons, Hovis, Kingsmill, Braces,
WeightWatchers, Roberts, Allinson, Mothers Pride, Nimble,
Burgen, and Others (includes corresponding Graph/Chart) III-37
Key Players III-37
Table 32: UK Recent Past, Current & Future Analysis for



Table 33: UK Historic Perspective for Bread - Annual Sales
Figures in US$ Million for Years 2001 through 2006

4e. SPAIN III-41
Table 34: Spanish Recent Past, Current & Future Analysis

Table 35: Spanish Historic Perspective for Bread - Annual

4f. REST OF EUROPE III-43
Outlook III-43
Eastern Europe Offers Robust Opportunities for Packaged Bread III-43
Sourdough Breads Popular in Russia III-43
Bread Market in Turkey III-43
Table 36: Rest of Europe Recent Past, Current & Future
Analysis for Bread - Annual Sales Figures in US$ Million
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-44

Table 37: Rest of Europe Historic Perspective for Bread -

5. ASIA-PACIFIC III-45
Outlook III-45
Table 38: Asia-Pacific Recent Past, Current & Future
Analysis for Bread by Geographic Region - China, India, and
Rest of Asia-Pacific Markets Independently Analyzed with

Table 39: Asia-Pacific Historic Perspective for Bread by
Geographic Region - China, India, and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2001 through 2006 (includes

Table 40: Asia-Pacific 12-Year Perspective for Bread by
Geographic Region - Percentage Breakdown of Dollar Sales
for China, India, and Rest of Asia-Pacific Markets for Years



2003, 2009 & 2015 (includes corresponding Graph/Chart) III-49

5a. CHINA III-50
Table 41: Chinese Recent Past, Current & Future Analysis

Table 42: Chinese Historic Perspective for Bread - Annual

5b. INDIA III-52
Overview III-52
Key Challenges III-52
Indian Bakery Industry - A Brief III-52
Table 43: Indian Recent Past, Current & Future Analysis for

Table 44: Indian Historic Perspective for Bread - Annual

5c. REST OF ASIA-PACIFIC III-55
Outlook III-55
Select Markets III-55
Australia III-55
Hong Kong III-55
Philippines III-56
South Korea III-56
Thailand III-56
Table 45: Leading Players in Thai Bakery Industry (2006 &
2007): Percentage Breakdown of Value Sales by Company -
President Bakery Plc, Gardenia Foods (Thailand) Co., Ltd.,
S&P Syndicate Plc, C&W Interfoods Co., Ltd., and Others
Table 46: Rest of Asia-Pacific Recent Past, Current &
Future Analysis for Bread - Annual Sales Figures in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-57

Table 47: Rest of Asia-Pacific Historic Perspective for



6. REST OF WORLD III-59
Outlook III-59
Select Markets III-59
Argentina III-59
Brazil III-59
Chile III-59
Colombia III-60
Mexico III-60
Grupo Bimbo S.A. de C.V. - A Major Mexican Player III-60
Middle East and Africa III-61
Table 48: Bakery Products Market in Middle East & Africa
(2006): Percentage Breakdown of Key Channels of
Distribution - Independent Food Stores, Supermarket/
Hypermarkets, Convenience Stores, Discounters, and Others
Table 49: Rest of World Recent Past, Current & Future
Analysis for Bread - Annual Sales Figures in US$ Million
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-62

Table 50: Rest of World Historic Perspective for Bread -

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 493 (including Divisions/Subsidiaries - 517)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 45
Canada 5
Japan 8
Europe 414
France 33
Germany 108
The United Kingdom 20
Italy 27
Spain 29
Rest of Europe 197
Asia-Pacific (Excluding Japan) 33
Latin America 1
Middle East 11
------------------------------------------



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