Dairy Products in China 2011: A Market Analaysis

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Dairy Products in China 2011: A Market Analaysis
Published on March 2011

Report Summary

REPORT COVERAGE
This report covers the market for dairy-based products in the People's Republic of China. The report covers the following sectors:
' Butter
' Cheese
' Milk powder: Including baby milk powder and other milk powder
' Liquid milk: Including UHT milk, pasteurised milk and milk-based beverages
' Yoghurt: Including plain and flavoured yoghurt and fruit-based yoghurt.
' Ice cream: Including all flavoured and plain ice creams containing milk solids.

KEY REPORT FEATURES
This recently updated report includes:
' The total value and volume of the retail and HoReCa dairy products market up to 2010;
' The value and volume of dairy products sales by sector up to 2010;
' Value, volume and per capita dairy products sales up to 2010;
' Volume & value forecast the dairy products market in China up to 2015;
' The retail dairy foods market background and current issues;
' Key manufacturer profiles
' Key contacts & trade events;
' Overview of China's demographics and macroeconomics.

Executive Summary
The total market for dairy products in China, including retail and hotel, restaurant and catering (HoReCa), increased in value to
RMB288.63bn (US$43.37bn) by 2010, having risen in value by 103.91% over 2003. Of the total market, retail sales grew in value to
RMB218.69bn by 2010, up by 175.3% over 2003. The dairy products market has declined in significance to the overall retail food
market, from 8.13% in 2003, to 7.72% by 2010.

The largest sector in the total dairy product market, in both volume and value terms, is liquid milk, which reached a total value of
RMB147.27bn by 2010, rising by 80.18% since 2003. Next largest was milk powder, which reached a value of RMB64.47bn in 2010,
up by 81.33% since 2003. The other sectors, in order of total consumption value growth between 2003 and 2010, are ice cream
(428%), butter (177%), yoghurt (156%) and cheese (146%).

Urban Chinese consumers are adopting dairy products in much greater quantities into their normal diet, but per capita consumption is
still low. Rural dairy consumption is also now on the up. Domestic products are gaining an increasing share of the total market,
although the industry remains highly fragmented, with most large processors dealing with hundreds of small-scale raw milk suppliers,
but this is about to change. Following the melamine incident in 2008, dairy companies have started to devote more resources to
building their own large-scale, modern dairy farms.

The market is becoming increasingly competitive, and the industry is undergoing a period of consolidation through mergers and
acquisitions, as witnessed by the acquisition of Sanlu assets and Mengniu's purchase of Shijiazhuang Junlebao. Companies are also
going abroad to secure milk supply with New Zealand being the favourite destination for acquisitions. The Chinese government has

Dairy Products in China 2011: A Market Analaysis Page 1/8


been promoting greater consumption of dairy products among Chinese consumers, aware of the need for many Chinese to increase
the amount of calcium consumed in the average diet.

Marketing and advertising of dairy products is now much more sophisticated, and receives much greater amounts of investment,
thanks to the rise in competition in the market. The spread of retail chains such as supermarkets and convenience stores is helping to
improve distribution of dairy products to end consumers.

The total dairy products market in China is expected to grow by 20.10% in constant value terms between 2011 and 2015 to about
RMB367.32bn (US$55.86bn) by 2015, of which retail is set to reach RMB321.33bn by 2015.

Table of Content

INTRODUCTION VIII
Report Coverage viii
Other Relevant Reports from Access Asia viii
Abbreviations Used ix
China Retail Quarterly ix
1 CHINA¡¯S DAIRY PRODUCTS MARKET
1.1 Overview
1.2 Dairy Products Market
1.2.1 Dairy Products Market Total Market Size
Table 1.1 TOTAL CURRENT VALUE MARKET FOR DAIRY PRODUCTS IN CHINA, 2003-2010
Table 1.2 TOTAL MARKET VOLUME FOR DAIRY PRODUCTS IN CHINA, 2003-2010
1.2.2 Dairy Products Market: Per Capita Consumption & Retail-HoReCa Split
Table 1.3 PER CAPITA CONSUMPTION OF DAIRY PRODUCTS & RETAIL-HORECA SPLIT, 2003-2009
1.2.3 Dairy Products Market: Food Market Significance
Table 1.4 DAIRY PRODUCTS RETAIL MARKET AS A PROPORTION OF TOTAL CURRENT VALUE FOOD SALES IN CHINA,
2003-2010
1.2.4 Dairy Products Market: Refrigerator Ownership
Table 1.5 HOUSEHOLD OWNERSHIP OF REFRIGERATORS BY URBAN/RURAL DIVIDE, 2000-2008
1.3 Sector Breakdown
1.3.1 Sector Breakdown: Sector Values & Volumes
Table 1.6 DAIRY PRODUCTS TOTAL CURRENT VALUE AND VOLUME EXPENDITURE BY SECTOR IN CHINA, 2003-2010*
1.3.2 Sector Breakdown: Sector Shares
Table 1.7 % BREAKDOWN OF DAIRY PRODUCTS TOTAL CURRENT VALUE & VOLUME EXPENDITURE BY SECTOR IN
CHINA, 2003-2010*
1.3.3 Sector Breakdown: Growth Rates
Table 1.8 % ANNUAL GROWTH FOR DAIRY PRODUCTS TOTAL CURRENT VALUE & VOLUME EXPENDITURE BY
SECTOR IN CHINA, 2003-2010*
1.4 Market Shares
1.4.1 Market Shares: Dairy Market Value Shares
Table 1.9 LIQUID MILK, MILK POWER & YOGHURT MARKET SHARES BY RETAIL SALES, 2009
1.5 Prices
1.5.1 Prices: Retail Price Indices
Table 1.10 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2006-2009
Table 1.11 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2009
1.5.2 Prices: Average Unit Values
Table 1.12 AVERAGE UNIT RETAIL PRICES OF DAIRY PRODUCTS BY SECTOR IN CHINA, 2003-2010



1.5.3 Prices: Average Unit Value Growth Rates
Table 1.13 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF DAIRY PRODUCTS BY SECTOR IN CHINA,
2003-2010
1.5.4 Prices: Selected Product Prices
Table 1.14 RETAIL PRICES OF SELECTED YOGHURT, JANUARY 2011
Table 1.15 RETAIL PRICES OF SELECTED UHT MILK, JANUARY 2011
Table 1.16 RETAIL PRICES OF SELECTED FRESH MILK, JANUARY 2011
Table 1.17 RETAIL PRICES OF SELECTED CHEESE, JANUARY 2011
Table 1.18 RETAIL PRICES OF SELECTED BUTTER, JANUARY 2011
Table 1.19 RETAIL PRICES OF SELECTED ICE CREAM, JANUARY 2011
Table 1.20A RETAIL PRICES OF SELECTED MILK POWDER, FEBRUARY 2011
Table 1.20B RETAIL PRICES OF SELECTED MILK POWDER, FEBRUARY 2011
1.6 Outlook
1.6.1 Outlook: Forecast Trends
1.6.2 Outlook: Total Dairy Products Market Size
Table 1.21 FORECAST TOTAL VALUE MARKET FOR DAIRY PRODUCTS IN CHINA, 2011-2015
1.6.3 Outlook: Total Dairy Products Market Volume
Table 1.22 FORECAST TOTAL VOLUME MARKET FOR DAIRY PRODUCTS IN CHINA, 2011-2015
1.6.4 Outlook: Dairy Products Retail Sales & Volume
Table 1.23 FORECAST VALUE AND VOLUME RETAIL SALES OF DAIRY PRODUCTS BY SECTOR IN CHINA, 2011-2015
1.6.5 Outlook: Sector Values
Table 1.24 FORECAST VALUE AND VOLUME SALES OF DAIRY PRODUCTS BY SECTOR IN CHINA, 2011-2015
1.6.6 Outlook: Sector Breakdown
Table 1.25 FORECAST PERCENTAGE VALUE AND VOLUME BREAKDOWN OF DAIRY PRODUCTS BY SECTOR IN CHINA,
2011-2015
1.6.7 Outlook: Sector Growth
Table 1.26 FORECAST ANNUAL VALUE & VOLUME GROWTH OF DAIRY PRODUCTS BY SECTOR IN CHINA, 2010-2015
1.7 Current Issues
1.7.1 Current Issues: Competing Against Mother¡¯s Milk
Table 1.27 TYPE OF MILK CONSUMED BY INFANTS IN CHINA
Table 1.28 REASON FOR NOT BREASTFEEDING
Table 1.29 BENEFIT OF BREASTFEEDING
Table 1.30 USE OF BREAST MILK SUBSTITUTES DURING HOSPITAL LABOUR & DELIVERY
Table 1.31 ACCEPTANCE OF BREAST MILK / INFANT FORMULA MILK POWDER
1.7.2 Current Issues: Violation of the Codes of Marketing of Breast Milk Substitutes
Table 1.32 AWARENESS ABOUT BREAST-MILK SUBSTITUTE RULE, CODE
1.7.3 Current Issues: Substandard Milk Powder Hurting Consumer Confidence
Table 1.33 PASSING RATE OF INFANT FORMULA MILK POWDER, 2004-08
1.7.4 Current Issues: Private Label Dairy Products
1.7.5 Current Issues: Online Sale of Dairy Products
Table 1.34 FORECAST TOTAL VALUE MARKET FOR DAIRY PRODUCTS IN CHINA, 2011-2015
2 SOURCES OF SUPPLY
2.1 Dairy Products Industry
2.1.1 Dairy Products Manufacturing Industry: Industry Manufacturers & Revenue
Table 2.1 TOTAL NUMBER OF DAIRY PRODUCTS MANUFACTURERS AGAINST INDUSTRY REVENUES, 2004-FIRST 11
MONTHS 2009
2.1.2: Dairy Products Manufacturing Industry: Industry Revenue & Profit
Table 2.2 OVERVIEW OF DAIRY PRODUCTS MANUFACTURING INDUSTRY, 2004-2008 & FIRST 11 MONTHS OF 2009
Table 2.3 NUMBER OF DAIRY PRODUCTS MANUFACTURERS ABOVE STATISTICAL THRESHOLD,: 2004-2008 & FIRST
11 MONTHS OF 2009



Table 2.4 PROFITABILITY OF CHINA¡¯S DAIRY PRODUCTS MANUFACTURERS, 2004-2008 & FIRST 11 MONTHS OF 2009

2.2 Key Dairy Products Manufacturers
2.2.1: Key Dairy Products Manufacturers: Revenues
Table 2.5 INDUSTRY REVENUE SHARES OF CHINA¡¯S LEADING DAIRY PRODUCTS MANUFACTURERS, 2009
2.2.2: Key Dairy Products Manufacturers: Industry Revenue Shares
Table 2.6 INDUSTRY REVENUE SHARES OF CHINA¡¯S LEADING DAIRY PRODUCTS MANUFACTURERS, 2009
2.3 Listed Companies Compared
2.3.1: Listed Companies Compared: Revenues
Table 2.7 MENGNIU & YILI REVENUES, 2001-2009*
Table 2.8 CHINA¡¯S LEADING LISTED DAIRY COMPANIES REVENUE (INCLUDING DAIRY), 2006-2009 & 1H2009-1H2010*
Table 2.9 CHINA¡¯S LEADING LISTED DAIRY COMPANIES REVENUE (DAIRY ONLY), 2006-2009 & 1H2009-1H2010*
2.3.2: Key Dairy Products Manufacturers: Profits
Table 2.10 CHINA¡¯S LEADING LISTED DAIRY COMPANIES GROSS PROFIT (DAIRY ONLY), 2006-2009 &
1H2009-1H2010*
Table 2.11 CHINA¡¯S LEADING LISTED DAIRY COMPANIES OPERATING PROFIT (INCLUDING DAIRY), 2006-2009 &
1H2009-1H2010
Table 2.12 CHINA¡¯S LEADING LISTED DAIRY COMPANIES NET PROFIT (INCLUDING DAIRY), 2006-2009 &
1H2009-1H2010
2.3.3: Key Dairy Products Manufacturers: Margins
Table 2.13 CHINA¡¯S LEADING LISTED DAIRY COMPANIES GPOSS PROFIT MARGIN (DAIRY ONLY), 2006-2009 &
1H2009-1H2010
Table 2.14 CHINA¡¯S LEADING LISTED DAIRY COMPANIES OPERATING PROFIT MARGIN (INCLUDING DAIRY),
2006-2009 & 1H2009-1H2010
Table 2.15 CHINA¡¯S LEADING LISTED DAIRY COMPANIES NET PROFIT MARGIN (INCLUDING DAIRY), 2006-2009 &
1H2009-1H2010
2.4 Domestic Dairy Production
2.4.1: Domestic Dairy Production: Volume
Table 2.16 DAIRY PRODUCTS PRODUCTION VOLUME, 2003-2010
Table 2.17 IMPORT % SHARE OF DAIRY PRODUCTS PRODUCTION VOLUME, 2003-2010
Table 2.18 RAW MILK (INCLUDING COW MILK) OUTPUT VOLUME BY REGION, 2003-2009
Table 2.19 COW MILK OUTPUT VOLUME BY REGION, 2003-2009
Table 2.20 DAIRY COW (INCLUDING MILKABLE COWS) DISTRIBUTION BY REGION, 2003-2009
Table 2.21 CHINA MODERN DAIRY HOLDINGS LTD.: DAIRY FARMS, AS OF 30 JUNE 2010
Table 2.22 LEADING MODERN DAIRY FARMS, 2009
Table 2.23 SPLIT OF SUPPLY OF MILK BY DAIRY FARM SIZE, 2003 & 2008
Table 2.24 DAIRY PRODUCT (INCLUDING LIQUID MILK PRODUCT) OUTPUT VOLUME BY PROVINCE, 2010
Table 2.25 ICE CREAM OUTPUT BY PROVINCE, FIRST 11 MONTHS OF 2010
2.5 Imports & Exports
Table 2.26 DAIRY PRODUCTS HS CODES
2.5.1: Imports & Exports: Volume
Table 2.27 CHINA DAIRY PRODUCTS IMPORT & EXPORT VOLUME & GROWTH, 2000-2010
2.5.2: Imports & Exports: Value
Table 2.28 CHINA DAIRY PRODUCTS IMPORT & EXPORT VALUE & GROWTH, 2000-2010
2.6 Imports
2.6.1: Imports: Volume
Table 2.29 DAIRY PRODUCTS IMPORT VOLUME BY SECTOR, 2000-2010
Table 2.30 % BREAKDOWN OF DAIRY PRODUCTS IMPORT VOLUME BY SECTOR, 2000-2010
2.6.2: Imports: Value
Table 2.31 DAIRY PRODUCTS IMPORT VALUE BY SECTOR, 2000-2010



Table 2.32 % BREAKDOWN OF DAIRY PRODUCTS IMPORT VALUE BY SECTOR, 2000-2010
2.6.3: Imports: Average Unit Prices
Table 2.33 DAIRY PRODUCTS AVERAGE IMPORT PRICES PER KILOGRAM BY SECTOR, 2000-2010
2.7 Exports
2.7.1: Exports: Volume
Table 2.34 DAIRY PRODUCTS EXPORT VOLUME BY SECTOR, 2000-2010
Table 2.35 % BREAKDOWN OF DAIRY PRODUCTS EXPORT VOLUME BY SECTOR, 2000-2010
2.7.2 Exports: Value
Table 2.36 DAIRY PRODUCTS EXPORT VALUE BY SECTOR, 2000-2010
Table 2.37 % BREAKDOWN OF DAIRY PRODUCTS EXPORT VALUE BY SECTOR, 2000-2010
2.7.3 Exports: Average Unit Prices
Table 2.38 DAIRY PRODUCTS AVERAGE EXPORT PRICES PER KILOGRAM BY SECTOR, 2000-2010
2.8 Imports & Exports Breakdown By Country
2.8.1 Imports & Exports Breakdown by Country: Excluding Ice Cream
Table 2.39 TARIFFS ON NEW ZEALAND DAIRY PRODUCTS ENTERING CHINA
Table 2.40 DAIRY IMPORT BY VOLUME AND VALUE (EXCLUDING ICE CREAM) FROM NEW ZEALAND & AUSTRALIA,
2000-2010
Table 2.41 % BREAKDOWN OF DAIRY IMPORT BY VOLUME AND VALUE (EXCLUDING ICE CREAM) FROM NEW
ZEALAND & AUSTRALIA, 2000-2010
Table 2.42 % BREAKDOWN OF DAIRY IMPORT VOLUME BY PRODUCT SEGMENT (EXCLUDING ICE CREAM) FROM NEW
ZEALAND AND AUSTRALIA, 2000-2010
Table 2.43 % BREAKDOWN OF DAIRY IMPORT VALUE BY PRODUCT SEGMENT (EXCLUDING ICE CREAM) FROM NEW
ZEALAND AND AUSTRALIA, 2000-2010
2.8.1 Import & Export Breakdown by Country: Ice Cream
Table 2.44 ICE CREAM VOLUME IMPORT BREAKDOWN BY COUNTRY, 2000-2010
Table 2.45 % BREAKDOWN OF ICE CREAM VOLUME IMPORT BY COUNTRY, 2000-2010
3 LEADING COMPANY PROFILES
3.1 Beijing Sanyuan Foods Co., Ltd.
3.1.1 Beijing Sanyuan Foods: Company Details
3.1.2 Beijing Sanyuan Foods: Company Activities
Table 3.1 BEIJING SANYUAN FOODS CO., LTD.: REVENUE BREAKDOWN BY REGION, 2006-2009 & 1H2009-1H2010
3.1.3 Beijing Sanyuan Foods: Financial Summary
Table 3.2 BEIJING SANYUAN FOODS CO., LTD.: FINANCIAL RESULTS, 2006-2009 & 1H2009-1H2010*
Table 3.3 BEIJING SANYUAN FOODS CO., LTD.: AS A % OF TOTAL REVENUE, 2006-2009 & 1H2009-1H2010*
3.2 China Mengniu Dairy Co., Ltd.
3.2.1 China Mengniu Dairy: Company Details
3.2.2 China Mengniu Dairy: Company Background
Table 3.4 CHINA MENGNIU DAIRY CO., LTD.: SALES MIX, 2004-2009 & 1H2009-1H2010*
3.2.3 China Mengniu Dairy: Financial Summary
Table 3.5 CHINA MENGNIU DAIRY CO., LTD.: AS A % OF TOTAL REVENUE, 2004-2009 & 1H2009-1H2010*
Table 3.6 INNER MONGOLIA MENGNIU DAIRY CO., LTD.: AS A % OF TOTAL REVENUE, 2004-2009 & 1H2009-1H2010*
3.3 Inner Mongolia Yili Industrial Co., Ltd.
3.3.1 Inner Mongolia Yili Industrial: Company Details
3.3.2 Inner Mongolia Yili Industrial: Company Background
Table 3.7 INNER MONGOLIA YILI INDUSTRIAL CO. LTD.: REVENUE BY REGION, 2006-2009 & 1H2009-1H2010*
Table 3.8 INNER MONGOLIA YILI INDUSTRIAL CO. LTD.: SALES MIX, 2006-2009 & 1H2009-1H2010*
3.3.2 Inner Mongolia Yili Industrial: Financial Summary
Table 3.9 INNER MONGOLIA YILI INDUSTRIAL CO. LTD.: FINANCIAL RESULTS, 2006-2009 & 1H2009-1H2010*
Table 3.10 INNER MONGOLIA YILI INDUSTRIAL CO. LTD.: AS A % OF TOTAL REVENUE, 2006-2009 & 1H2009-1H2010*
3.4 Bright Dairy & Food Co., Ltd.



3.4.1 Bright Dairy: Company Details
3.4.2 Bright Dairy: Company History
3.4.3 Bright Dairy: Recent Activities
Table 3.11 BRIGHT DAIRY & FOOD CO. LTD.: REVENUE BY REGION, 2007-2009 & 1H2009-1H2010*
Table 3.12 BRIGHT DAIRY & FOOD CO., LTD.: SALES MIX, 2009
Table 3.13 BRIGHT DAIRY & FOOD CO. LTD.: REVENUE BY PRODUCT SEGMENT, 2007-2009 & 1H2009-1H2010*
3.4.4 Bright Dairy: Financial Summary
Table 3.14 BRIGHT DAIRY & FOOD CO. LTD.: FINANCIAL RESULTS, 2006-2009 & 1H2009-1H2010*
Table 3.15 BRIGHT DAIRY & FOOD CO. LTD.: AS A % OF TOTAL REVENUE, 2006-2009 & 1H2009-1H2010*
4 CONTACTS
4.1 Trade Organisations
4.1.1 China Dairy Federation
4.1.2 China Dairy Industry Association
4.1.3 China National Food Industry Association
4.1.4 China Association of Bakery & Confectionery Industry (Ice Cream Committee)
4.2 Government Departments
4.2.1 Ministry of Agriculture
4.2.2 Ministry of Commerce (MOFCOM)
4.2.3 Ministry of Commerce Dairy Product Market Forecast & Pre-Warning System
APPENDIX: MARKET BACKGROUND
A.1 Fast Facts
A.2 Population
A.2.1 Population: By Age Group & Gender
Table A.1 POPULATION BY AGE GROUP & GENDER, 2003¨C2009*
A.2.2 Population: By Province
Table A.2 POPULATION BY PROVINCE, 2003¨C2009*
A.3 Exchange Rates
A.3.1 Exchange Rates: China
Table A.4 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002¨C2010
A.3.2 Exchange Rates: Hong Kong
Table A.5 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND
RENMINBI, 2002¨C2010



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