Shopify’s Ecommerce blog has always been an excellent source of useful, actionable information for online retailers. When we encountered Dan Wang‘s 13 actionable marketing tactics, we simply had to apply our infographic treatment to it. Enjoy!

1. PRESENTS
TO DRIVE ONLINE SALES
AND APPS TO EXECUTE THEM

2. IMPROVE
STORE DESIGN
wild west boots
$319
Leather
Color:
Size:
VIEW RUNWAY
Poor design drives customers away.
Get feedback from friends with a good sense of design
Try working with tried-and-tested themes from
established platforms.
Use this app:
Shopify
Shopify offers users over 100 free
and premium themes. They’re
customizable, too!

3. MAKE AN
EXIT OFFER
Even well-designed stores can lose customers if
prices seem too high.
Offer discounts or free shipping to your customers before
they leave to persuade them to buy from your store.
Exit Offers makes a special offer pop-up
when customers are about to leave your
site. You can track success rates and even
A/B test different messages.
Use this app:
Exit Offers

4. USE EMAIL
PRUDENTLY
60% SAY OFFERS ARE
WHY THEY
SUBCRIBE3
70% USE COUPONS OR
DISCOUNTS FROM
THEIR EMAIL2
80% RECEIVE
MARKETING EMAILS
WITH PERSONAL
ONES 1
AVERAGE 50% OPEN RATE FOR
WELCOME EMAILS4
EMAIL DATA REVEALS THAT:

5. USE EMAIL
PRUDENTLY
Email may be your best channel in online marketing.
It drives traffic to your store, supplements content
marketing and outperforms both Twitter and Facebook
for generating sales.
Emma gives you the ability to conduct
better marketing campaigns by targeting
your customers with the right message
based on purchase history.
Use this app:
Emma

6. KEEP IN
TOUCH OFTEN
It's good practice to keep your customer
informed about the status of their order.
Send out regular newsletters with deals and
discounts to keep your customers interested.
Email Pirate allows you to create a
fully-customizable opt-in window that pops
up to encourage your visitors to subscribe to
your emails. It also gives you the ability to
track user behavior.
Use this app:
Email Pirate

7. OPTIMIZE
AD-SPENDING
MEDICAL LAB EQUIPTMENT
Be sure to vary your keywords to see what works best
for your business.
It helps for shop owners to try out slight variations on
keywords to find a good niche for your business.
PropelAd lets you find people on
Facebook who are similar to your past
customers, and then target them with ads
for your product.
Use this app:
Propel Ad
MEDICAL EQUIPTMENT
MEDICAL SUPPLIES
LAB EQUIPTMENT

8. LEVERAGE
SOCIAL PROOF
UP TO 76%
INCREASED
CONVERSION
RATE WITH
PRODUCT
REVIEWS5
1.0
0.8
0.6
0.4
0.2
0.0

9. LEVERAGE
SOCIAL PROOF
Customers are more likely to purchase from a site if it
has product reviews and ratings.
Product Reviews is a free app designed by
Shopify that offers an easy way to add
reviews to your store. It’s
fully-customizable and includes
theme-adaptive design.
Use this app:
Product Reviews

10. ANTICIPATE
FUTURE SALES
List items as out-of-stock (with good photography and
appropriate text) to see which products your customers
most want to buy.
Use this app:
Out of Stock
Out Of Stock allows you to take
orders in advance, shipping your
products to your customers once
they're ready.

11. Make your up-sells related to the
original product and be sensitive to
the price range of your customers.
Use this app:
Product UpSell
The Product UpSell app gives you the
ability to offer a different product during
checkout based on the contents of the
shopping cart of your customers.
UP-SELL
PRODUCTS
UPSELLING IS 20x MORE EFFECTIVE
THAN CROSS-SELLING
ONLINE6

12. CART ABANDONMENT
Use this app:
Abandon Aid
REDUCE
2 IN 3 SHOPPING CARTS
ARE ABANDONED
BEFORE THEY ARE
CHECKED OUT7
Abandon Aid lets you send a note to a
customer who abandons their cart to
remind them of their order and to ask
them to complete it. It’s simple and
automatic: No need for manual triggers.

13. WISHLIST
REMINDERS
A Wishlist Reminder Email nudges the customer to take
the final step and make the purchase.
Send an email to the customer to let them know that an
item on the wishlist will be soon sold out, or it is on sale.
Use this app:
Wishlist + Reminder
Wishlist + Reminder allows you to
customize the look and feel of the wishlists
on your site, then send emails out to people
to remind them that there’s something in
your store that they like.

14. INCLUDE A
GIFTING SECTION
$1 OUT OF $10
SPENT ARE ON GIFTS
IN SHOPS8

15. INCLUDE A
GIFTING SECTION
Exchanging gifts has been the interpersonal glue of
human society for thousands of years.
Selling gift sets can yield higher profit margins,
especially when you have a variety of selections for
your customer to choose from.
Use this app:
Wishlist + Reminder
Wishlist + Reminder allows you to
customize the look and feel of the wishlists
on your site, then send emails out to people
to remind them that there’s something in
your store that they like.

16. LAUNCH A
FACEBOOK STORE
20k
10k
0
AN AVERAGE OF 85% OF ORDERS COME
FROM FACEBOOK9

17. LAUNCH A
FACEBOOK STORE
Facebook is the biggest social media platform in the
world, making it a great source of traffic.
Merchants can sell directly to Facebook users when
they set up a store.
Facebook Store is an app developed by
Shopify that lets you showcase and sell
products directly on your Facebook
Page. Customers can share their
favorite products with their friends.
Use this app:
Facebook Store

18. ENGAGE
WITH INSTAGRAM
houseoe12, hhwadlys, shisam92 and 298 others like this
houseoe12 That is so beautiful!
25% MORE ENGAGEMENT
THAN OTHER SOCIAL
MEDIA PLATFORMS9

19. Engage your audience by running contests
Reveal "behind-the-scenes" work
Use pictures of your customers with your products
Instagration is an excellent tool for
increasing Instagram engagement. It
integrates with your online store, and gives
you the ability to moderate the Instagram
pictures of your customers and display
them in different formats.
Use this app:
instagration
ENGAGE
WITH INSTAGRAM

20. PROMOTING
WORD-OF-MOUTH
50%
OF PURCHASE DECISIONS
ARE INFLUENCED BY
WORD-OF-MOUTH10
92%
TRUST RECOMMENDATIONS
FROM FRIENDS AND
FAMILY MORE THAN ADS11

21. Word-of-mouth has massive impact, because
consumers trust friends and family more
than marketers.
Build a bigger audience by finding power influencers
who already have your target audience’s attention.
ReferralCandy is a referral marketing tool
that gets you more customers by
incentivizing referrals. Think of it as
word-of-mouth marketing on steroids.
Use this app:
ReferralCandy
PROMOTING
WORD-OF-MOUTH

22. Proper application of online marketing
tactics can help you drive your online
sales and acquire customers.
Visit
to keep learning how you can
continue to drive online sales.

23. Adapted from: http://www.shopify.com.sg/blog/14512237-13-actionable-marketing-
tactics-to-drive-sales-and-apps-to-execute-each-of-them
1http://www.bluekangaroo.com/media/ChoozOn-Blue_Kangaroo_Survey_on_Marketing_Emai
ls_August_2012.pdf
2 ibid.
3 ibid.
4http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-so
urces-for-email-marketing/
5http://www.shopify.com/blog/5329862-using-customer-reviews-to-boost-ecommerce-sales#
axzz2YrQTvlbL
6https://econsultancy.com/blog/8632-up-selling-is-20-times-more-effective-than-cross-sellin
g-online#i.mjzas41ct2csjq
7 http://baymard.com/lists/cart-abandonment-rate
8http://www.clickz.com/clickz/column/2226178/why-gift-marketing-is-the-next-big-thing
9 http://cdn.shopify.com/s/files/1/0070/7032/files/facebook-marketing.jpg
10http://newstex.com/2014/02/12/data-proves-word-of-mouth-marketing-works-infographic/
11 ibid.
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