How Smart CXO's Beat Stress With Strategic Scrum

About Me…
• Education:
 Bachelors in Computer Sc. & Engg.
 Masters in Entrepreneurship
• Certifications:
 PST (PSF, PSM, PSPO), PSM II, PSPO II
 Evidence Based Management Consultant
 MBTI Certified Practitioner
 Certified in Advanced Conflict Resolution
 Certificate in Organizational Development
• Experience:
 Sr. Principal – Enterprise Agile Deployment, Sabre
 Founder & Org Whisperer – SmoothApps
 18+ years in SW Delivery, Consulting
 Siemens, HP, Avaya, Cisco, AT&T, Sabre. among others
 Dev Background: C/C++, VC++, Win32 SDK, Oracle…

“Our CXO’s & Scrum Teams
have a clear, shared understanding
of how the work of Scrum Teams
is connected to
what CXO’s care about.”
Modified Fist To Five
0 1 2 3 4 5

• Scrum Teams…
• Why are we doing this…?
• Are we adding value…?
• How will trade-off’s impact our
business…?
• Can we get some help with these
impediments…?
• Other reasons…?
So What…? Why Bother…?
• CXO’s…
• Why did they just do that…?
• Why don’t they get it…?
• I am doing “real work” here. Why
should I bother with these stupid
impediments? WiFM?
• Other reasons…?

"A true BHAG is clear and compelling, serves as
unifying focal point of effort, and acts as a clear
catalyst for team spirit. It has a clear finish line so the
organization can know when it has achieved the goal;
people like to shoot for finish lines."
— Collins and Porras, Built to Last: Successful Habits of Visionary
Companies
1 BHAG
BHAG
• SolarAid: To eradicate the kerosene lamp from Africa by 2020
• Gift of Life Marrow Registry: To cure blood cancer through marrow
donation by ensuring a match for every patient in need, whenever
they need one.
• Facebook: To make the world more open and connected.
• Amazon.com: To be Earth's most customer-centric company.
• SpaceX: Enable human exploration and settlement of Mars.
Big Hairy Audacious Goal, Wikipedia

"Pillars provide strength and support
for something. In the case of strategy
formulation, strategic pillars hold up
the vision.
Remove a pillar, and the vision is in
risk of collapse.
(Strategic pillars are also called
strategic planks.)"
— What are the Strategic Pillars that Support the Vision?,
Greg Githens
1 BHAG
2 PILLARS
BHAG

Facebook’s strategic pillars could be…
1. AQUIRE: Get more people to join Facebook
2. ENGAGE: Get users to post content, like, share, comment
3. MINE: Mine user content and behavior to extract insights on
trends and patterns
4. MONETIZE: Sell insights to advertisers
• Complement pillars with a business model using a canvas like
Roman Pichler’s Extended Product Vision Canvas
1 BHAG
2 PILLARS
BHAG
ACQUISITION
MONETIZATION
MINING
ENGAGEMENT
TALENT SUPPORTED BY COMPANY CULTURE, SYSTEMS, POLICIES

BHAG
ACQUISITION
MONETIZATION
MINING
ENGAGEMENT
10% 40% 30% 20%
• Unique investment for each pillar.
• Guidelines, not hand-cuffs
• This approach can apply recursively…
• COMPANY: Microsoft
• SUITE: MS Office
• PRODUCT: PowerPoint
• Agile Portfolio Management – Jochen Krebs
1 BHAG
2 PILLARS
3 INVESMENT

3 INVESMENT
2 PILLARS
1 BHAG
BHAG
ACQUISITION
MONETIZATION
MINING
ENGAGEMENT
10% 40% 30% 20%
• Define WIG’s for each pillar, based on Franklin
Covey 4 Disciplines of Execution
“Increase/Decrease ? From ? To ? By ?”
• Complement with Scrum.org Evidence Based
Management for Software Organizations – EBMgt
™
4 WIG’s

1 BHAG
2 PILLARS
3 INVESMENT
4 WIG’s
5 SCOREBOARD

ACQUISITION ENGAGEMENT MONETIZATIONMINING
1 BHAG
2 PILLARS
3 INVESMENT
4 WIG’s
5 SCOREBOARD
6 PORTFOLIO
MAP

6 PORTFOLIO MAP
4 WIG’s
1 BHAG
2 PILLARS
3 INVESMENT
5 SCOREBOARD
7 PORTFOLIO BACKLOG

6 PORTFOLIO MAP
1 BHAG
2 PILLARS
3 INVESMENT
4 WIG’s
5 SCOREBOARD
7 PORTFOLIO BACKLOG
8 ROADMAP

6 PORTFOLIO MAP
1 BHAG
2 PILLARS
3 INVESMENT
4 WIG’s
5 SCOREBOARD
7 PORTFOLIO BACKLOG
8 ROADMAP
9 EXECUTE
BHAG
PILLARS
SCOREBOARD
PORTFOLIO
BACKLOG
ROADMAP
RELEASE
PLAN
SPRINT
PLAN
DAILY
PLAN
AND / OR

1 BHAG
2 PILLARS
3 INVESMENT
4 WIG’s
5 SCOREBOARD
6 PORTFOLIO MAP
7 PORTFOLIO BACKLOG
8 ROADMAP
9 EXECUTE
10 LEARN

smoothapps
smoothapps
orgwhisperer
Ravi Verma, The Org Whisperer
SMOOTHAPPS
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How Smart CXO's Beat Stress With Strategic Scrum

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