Introductory presentation on Magento Community Edtion. It will answer the questions : QUES1 : What is Magento?(About Magento) QUES2 : How to use Magento?(Installation Process) QUES3 : Why to use Magento?(Features of Magento)

1. Shopping Cart System
Magento
What/Why/How Magento ???
Presented By-
Ravi Shankar Ojha

2. Magento : Google Trends
“Magento” googled more than ‘eCommerce’.

3. About Magento
➔ Magento is an open-source CMS for e-commerce websites.
➔ Magento is originally developed by Varien Inc., a US pvt. company.
➔ Varien Inc. published the 1st general availability release on March 31,
2008, under the name of Bento.
➔ Due to naming conflict, renamed Bento to ‘Magento’ = Bento + Mage.
➔ As of June 6, 2011 eBay owns 100% of Magento.

4. What is Magento?
➔ A rich feature open-source ecommerce solution for small and large
business.
➔ Offers retailer’s complete flexibility and control over the look, content and
functionality of their website.
➔ Admin interface contains the marketing, merchandising without putting
constraints on business processes and flow.

5. Type of Magento Platform
1. Magento Go
(SaaS)
2. Magento Community
(Free, Open-Source)
3. Magento Enterprise
(Advance, for Large Retailers)

6. Inside Magento
Magento Employs :-
➔ Relational Database Management System : MySQL
➔ Server Side Programming Language : PHP
➔ Framework : Zend Framework
Magento Conventions
➔ Architecture : Model-View-Controller [MVC]
➔ Data Storage Model : Entity-Attribute-Value [EAV]
➔ Programming Concept : Object-Oriented-Programming [OOP]

7. Magento : Feature List 1
➔ Analytics and Reporting : With Google Analytics.
➔ Product Browsing : Multiple images, extensive reviews, wishlist.
➔ Catalog Browsing : Easy navigation, advance product filtering, product comparison.
➔ Catalog Management : Inventory management, batch imp/exp of products, tax rates/location.
➔ Customer Accounts : Order status and history, email and RSS feeds for products in the wishlist,
newsletter subscription, default billing and shipping address.

8. Magento : Feature List 2
➔ Order management : Create orders through admin area, create multiple invoices shipment.
➔ Payment : Payment methods : credit cards, PayPal, Authorize.net, Google Checkout, and many more.
➔ Shipping : Shipping to multiple addresses, flat rate shipping, support UPS, FedEx and DHL.
➔ Checkout : One page checkout, SSL support, checkout without having account(Guest Checkout).
➔ SEO : 100% Search Engine Friendly, Google SiteMap support.
➔ International Support : Many languages and currencies, purchasing and shipping localization.

9. Installation Process

10. Installation Process
1. Magento Manual Installation
(Manual Installation with downloaded zip file)
2. Magento Softaculous Installation
(Automated Installation using Script)

11. 1. Manual Installation
Step 1 : Download the Magento Installation package.
Step 2 : Upload the Magento files to your server.
Step 3 : Create MySQL database for Magento to use.
Step 4 : Go through the installation process.

12. 2. Softaculous Installation
The Softaculous auto-installer saves a lot of time and effort
by allowing to create new Magento installations in minutes.
You don't need any knowledge or previous experience to
perform the installation.

13. Terminology in Magento
Tier pricing : a promotional tool that lets you price items differently for higher
quantities. This is an effective way to move more merchandise.
Special Price : allows to set a special price to be activated during specified
period of time.
Stores : used to define for example different (looking) stores with the same
information.
Store Views : mostly used to handle different languages on your website.
You will typically have one Store View per language.
Websites : each websites has its unique customer and order base.

14. Product
Add & Manage product in Magento Website.

15. Add Product in Magento
1. Add product from the Admin area -> Catalog ->Manage Product -> Add Product. #
2. Select the product’s settings for Attribute Set and Product Type and click Continue.
3. Fill in the product options (Name, SKU, Weight, Status), etc. and click Save and Continue edit.
4. We can also add custom attribute to the product using Create New Attribute button.
5. Add additional price options such as Tier Price and Special Price.
6. To show up on front page, set it as In Stock from the Inventory option in the left menu.
7. Manage Product Attributes
8. Manage Product Tags

16. Category
Add and Manage category in Magento Website.

17. Add Category in Magento
1. To add category : Catalog ->Manage Category.
It open New Root Category Edit Screen.
2. To add subcategory of any existing category click on Add subcategory button on left.
3. Fill necessary information about new category in four sections :
A. General Information
B. Display Settings
C. Custom Design
D. Category Products
4. To save category details click on Save button.

18. Get Practical
Click to -> Get practical to Magento

19. THANK YOU
?