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Harman International




Sales Primer
Home Theaters - A discussion


                                                    Ravi Lakkundi

                                           Product Manager, India

                               Harman International India (Pvt) Ltd



                                      Published on: 05th Nov 2012
Harman International


Sharath – Hey Ravi iam looking to buy a Home theater system and I have seen an AVR package with good set
of speakers. Its from brand X.

Ravi – Sharath, Oh good – So you must be having lots of devices in your home for you to connect to AVR – Like
an iPhone, Disc player, Smart Box, Gaming systems and other audio/video devices. Also I guess you are
looking for some serious amplification ☺

Sharath – No Ravi, I just want to have a good sound. I want to watch TV and enjoy quality sound on good
speakers

Ravi – Sharath, why do you want to buy an AVR then, are you looking for a serious listening – with lots of DSP
effects for video and Audio?

Sharath – Ravi, that’s kind of scary – the answer is again No. Actually I wanted to gift it to my parents for their
newly built home

Ravi – Sharath, haven’t you heard of Integrated HTiB’s?

Sharath – You mean a Home Theater in a Box right?

Ravi – Yes, an HTiB – Why don’t you gift an Integrated HTiB solution to your parents for their new home?

Sharath – Please explain why I need to take one HTiB instead of AVR + Speakers?

Ravi – Sharath, AVR is for people who want to manage lots of connected devices in their homes. For Ex: Bluray
players, Sony PS3, Apple Devices, Smartphone’s, Smart Boxes etc. AVR at times acts as a route, a switching
devicer, routing the selected media to your TV and connected speakers.

Sharath – So what’s wrong in taking an AVR?

Ravi – AVR menu are complex at times, AVR come with many inputs – Optical, Aux, HDMI etc. and while
playing you may have to set inputs and your parents may not be able to do all the maneuvers. When you have
only one or two devices and are looking for ease of operation I suggest you go for an Integrated HTiB

Sharath – You made me ponder now, how about speakers?

Ravi – Integrated HTiB’s have speakers packaged with them, tuned for particular amplification unit (called
headunit). HTiB’s also have spinning media player (DVD, Blu-ray etc). When you buy an AVR you may have to
mix and match speakers by yourself, looking at various speaker specifications, also called as component based
system

Sharath – You mean when I buy AVR I need to select speakers and match them based on specifications and
also need to buy a separate Bluray player?

Ravi – Yes, thats true. Sometimes the Component systems (AVR + speakers) are packaged by
salesmen/dealers, but then it still becomes a component system meaning AVR + Speakers. Your need is having
a simple plug and play device. I recommend you buy an HTiB, instead of a complex AVR

Sharath – Thanks Ravi !I think an HTiB is a right choice for my simple needs
Harman International


Introduction
Lots of people often get puzzled while buying home theaters. They intend to buy a so called ‘good’
Home theater system and get confused with their requirement. Home theaters are categorized into
Integrated HTiB (Home Theater in a Box) and component based Home Theater system (HT). Component
based System primarily is made up of Audio Video Receivers (AVR’s) and Speaker packages. (Integrated
HTiB is also referred as HTiB for ease of discussion)

Home theaters have now become central hub of one’s home entertainment system. They do more work
than just sound processing and amplifying sound. Many times their lies a fine line of difference in high
end Integrated HTiB and a component based Home theater system. AVR’s (component based HT’s) have
a different purpose as compared to Integrated HTiB, needless to say have a different look and feel. So
what to choose and when? – will be answered here in this paper

This primer gives typical features of AVR’s, differences between modern day AVR’s and HTiB receiver
unit. Also giving some design philosophy of these two categories. Knowing this classification and
differences will help prospective buyers to make an appropriate decision – In favor of either Component
Based HT’s or Integrated HTiB

So what are the differences between Component Home Theaters (AVR +
Speakers) System and Integrated HTiB System?
Before we get to differences let’s get an example of each of these system
Harman International


Above shows an example of typical Harman Kardon Integrated Home Theater in a Box system and a
component based (Haman Kardon AVR + JBL Speaker System) Home theater system.

Terminologies used




A Home theater system typically consists of:


             Disc player/Source player (Blu-ray Player)   + Amplifier Unit + Speaker System
A component based HTiB has all these 3 systems separately. However in an integrated system – Bluray
player + Amplifier are a single unit (Blue Box in above figure), as in example above BDS570.

For specific parameter comparison below we focus on Integrated HTiB Headunit (Bluray Unit) and AVR.
We will not be concentrating more on speaker used in these two packages, as the differences mainly lie
in the Headunit used (AVR or Integrated-Bluray).

Comparative Parameter      HTiB (Integrated)          Component HT (AVR +       Explained …
                                                      Speakers)
Primarily Known for …      Ease of use, simple Amplification            and     HTiB are known for
                           installation            special DSP processing       easier installation, at
                                                   effect – Audio and           times no installation
                                                   Video                        engineer is required.
Integrated                 Yes,       They   have No, AVR’s are known           AVR act as Audio Video
Bluray/DVD/CD              integrated Disc Players for amplification and        processing units – they
                           + Amplifiers            DSP processing. They         will take any source
                                                   are     Audio      Video     through      inputs   –
                                                   Receiver units where         Optical, HDMI, Co-ax
                                                   they can process lots of     etc and process. While
                                                   inputs and act as router     building a Component
                                                   at times and select          based HTiB, customers
                                                   media (post processed)       will also have to shop
                                                   to be played on TV and       for Bluray player to
                                                   speakers                     connect to AVR
Complexity                 Simple, looking at the Quite involved system.        Backpanel of AVR will
                           above example BDS570 Primarily intended for          have more number of
                           backpanel – the HTiB audiophiles looking for         inputs and multiple
Harman International


                        has a simpler backpanel      serious mix and match         outputs at times. AVR’s
                        – primarily because          of inputs and outputs.        also support multizone
                        purpose is integrated        People having lots of AV      systems
                        home       entertainment     inputs in their homes
                        system. Not         many     can opt for such an AVR
                        inputs are needed to be      based         component
                        connected to it; it’s a      system. On Screen
                        simple     hassle     free   Display at times gets
                        system. The On Screen        very     involved    and
                        display also is simpler      complex for setting
Amplification           Reasonably sufficient        AVR       focuses     on      At a set price band
                        amplification power for      amplification, needless       comparison     between
                        basic needs and also         to say superb sound           AVR and HTiB, HTiB
                        excellent quality of                                       have         comparable
                        sound (price Vs quality).                                  amplification to AVR.
                                                                                   Equal sometimes
Speaker Mix and Match   Speakers come as a           AVR come with detailed
                        package with Bluray          specs. Knowledgeable
                        receiver unit. At times      Customers can actually
                        some brands do not           build their own home
                        give exact amplifier         theater using AVR and
                        power and ratings for        choose            different
                        customer to match            speakers and match
                        other speakers with          specs         themselves
                        unit (Not required)          (Impedance,          power
                                                     rating, sensitivity etc).
Connectivity options    Minimal    connectivity      AVR have extensive Integrated HTiB receiver
                        options. Focusing on         connectivity. Lot many
                                                                        units lack the routing
                        home     entertainment       HDMI, Optical input and
                                                                        capability, reason being
                        and ease of use – HTiB       output options. At their focus is to deliver
                        often have what is           times AVR’s act as entertainment content
                        required                     router, routing HDMI
                                                                        on to television and
                                                     inputs to various other
                                                                        speaker attached. AVR
                                                     input or output. Many
                                                                        on      contrary      are
                                                     time for an averagerequired to also act as
                                                     customer these will be
                                                                        routers (sending media
                                                     too much!          from one path to
                                                                        another, say HDMI to
                                                                        Optical)
Configuration           Popular format being AVR come in lot of Clear differentiation on
                        5.1        multichannel configurations        - target customers –
                        system in Integrated 5.1,7.1,7.2,9.1,9.2,11.2   Audiophiles, who want
                        HTiB system             etc                     to build home theater
                                                                        system component by
                                                                        component, with multi
                                                                        channel more than 5.1
                                                                        choose        component
Harman International


                                                                                  Home theater
Media Processing          Not much of audio and         Packed with advanced      AVR       are       media
                          video         processing.     Audio      and    Video   processing hubs. These
                          Mostly has an Audio           processing. Also has      audio      and      video
                          upscaler (Dolby PLII or       video upscalers, audio    processing         maybe
                          Logic 7) – for converting     upscalers, Auto EQ        required for some
                          stereo to 5.1. Video                                    customers.       If     a
                          processing       is   not                               customer had an HD TV
                          available     in    most                                and want to play a
                          Integrated System. Also                                 standard       definition
                          has a Auto EQ for                                       video, AVR can actually
                          equalizing sound to                                     upscale the video to
                          listening position                                      some          reasonable
                                                                                  quality for playback on
                                                                                  TV. Many Integrated
                                                                                  HTiB lack upscaling
                                                                                  functionality
Networking and other Wifi, FM Radio, Internet All of HTiB features and            Many times HTiB have
features             Streaming, Youtube etc, many more advanced                   attractive and simple
                     DLNA                     features     (Read    as            OSD (On Screen Display)
                                              advanced, not essential             as      compared       to
                                              for average customers)              Component HT




Reading the contents above can be actually overwhelming for not so knowledgeable customer /on-
ground sales staff. So a basic question, what is the recommendation?

Standard response to such a question is – It depends!

If you are not a technology enthusiast and are not having many digital content delivery devices (phew …
that’s new term – basically meaning .. Smartphones, Tablets, Smartboxes, Gaming Consoles,
Microphones etc) at home and want to have a simple, good sounding system for your daily
entertainment – You should start your search with Home Theater in a Box system first (HTiB), if you
aren’t satisfied you can always step up and search for component systems.

But if you happen to be an audiophile (Many just do not read this primer!, but just for records) or have
graduated from an HTiB and now are looking for a more powerful central media entertainment system –
start your search with a component based system.
Harman International


Conclusion
This primer discusses Integrated HTiB and Component based HT systems, with some typical feature
comparisons. Buying a Home theater for many is an investment they make for years to come and
decision should be carefully taken to choose one such Home theater. This primer is a starting point for
their quest of having great Home Theater system.

References
For the ones who wish to read more here are some reference World Wide Web links

[1] www.harman.com

[2] www.jbl.com

[3] www.harmankardon.com

[4] http://en.wikipedia.org/wiki/Home_theater_in_a_box

[5] http://en.wikipedia.org/wiki/AV_receiver

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Sales primer hometheaters a discussion

  • 1. Harman International Sales Primer Home Theaters - A discussion Ravi Lakkundi Product Manager, India Harman International India (Pvt) Ltd Published on: 05th Nov 2012
  • 2. Harman International Sharath – Hey Ravi iam looking to buy a Home theater system and I have seen an AVR package with good set of speakers. Its from brand X. Ravi – Sharath, Oh good – So you must be having lots of devices in your home for you to connect to AVR – Like an iPhone, Disc player, Smart Box, Gaming systems and other audio/video devices. Also I guess you are looking for some serious amplification ☺ Sharath – No Ravi, I just want to have a good sound. I want to watch TV and enjoy quality sound on good speakers Ravi – Sharath, why do you want to buy an AVR then, are you looking for a serious listening – with lots of DSP effects for video and Audio? Sharath – Ravi, that’s kind of scary – the answer is again No. Actually I wanted to gift it to my parents for their newly built home Ravi – Sharath, haven’t you heard of Integrated HTiB’s? Sharath – You mean a Home Theater in a Box right? Ravi – Yes, an HTiB – Why don’t you gift an Integrated HTiB solution to your parents for their new home? Sharath – Please explain why I need to take one HTiB instead of AVR + Speakers? Ravi – Sharath, AVR is for people who want to manage lots of connected devices in their homes. For Ex: Bluray players, Sony PS3, Apple Devices, Smartphone’s, Smart Boxes etc. AVR at times acts as a route, a switching devicer, routing the selected media to your TV and connected speakers. Sharath – So what’s wrong in taking an AVR? Ravi – AVR menu are complex at times, AVR come with many inputs – Optical, Aux, HDMI etc. and while playing you may have to set inputs and your parents may not be able to do all the maneuvers. When you have only one or two devices and are looking for ease of operation I suggest you go for an Integrated HTiB Sharath – You made me ponder now, how about speakers? Ravi – Integrated HTiB’s have speakers packaged with them, tuned for particular amplification unit (called headunit). HTiB’s also have spinning media player (DVD, Blu-ray etc). When you buy an AVR you may have to mix and match speakers by yourself, looking at various speaker specifications, also called as component based system Sharath – You mean when I buy AVR I need to select speakers and match them based on specifications and also need to buy a separate Bluray player? Ravi – Yes, thats true. Sometimes the Component systems (AVR + speakers) are packaged by salesmen/dealers, but then it still becomes a component system meaning AVR + Speakers. Your need is having a simple plug and play device. I recommend you buy an HTiB, instead of a complex AVR Sharath – Thanks Ravi !I think an HTiB is a right choice for my simple needs
  • 3. Harman International Introduction Lots of people often get puzzled while buying home theaters. They intend to buy a so called ‘good’ Home theater system and get confused with their requirement. Home theaters are categorized into Integrated HTiB (Home Theater in a Box) and component based Home Theater system (HT). Component based System primarily is made up of Audio Video Receivers (AVR’s) and Speaker packages. (Integrated HTiB is also referred as HTiB for ease of discussion) Home theaters have now become central hub of one’s home entertainment system. They do more work than just sound processing and amplifying sound. Many times their lies a fine line of difference in high end Integrated HTiB and a component based Home theater system. AVR’s (component based HT’s) have a different purpose as compared to Integrated HTiB, needless to say have a different look and feel. So what to choose and when? – will be answered here in this paper This primer gives typical features of AVR’s, differences between modern day AVR’s and HTiB receiver unit. Also giving some design philosophy of these two categories. Knowing this classification and differences will help prospective buyers to make an appropriate decision – In favor of either Component Based HT’s or Integrated HTiB So what are the differences between Component Home Theaters (AVR + Speakers) System and Integrated HTiB System? Before we get to differences let’s get an example of each of these system
  • 4. Harman International Above shows an example of typical Harman Kardon Integrated Home Theater in a Box system and a component based (Haman Kardon AVR + JBL Speaker System) Home theater system. Terminologies used A Home theater system typically consists of: Disc player/Source player (Blu-ray Player) + Amplifier Unit + Speaker System A component based HTiB has all these 3 systems separately. However in an integrated system – Bluray player + Amplifier are a single unit (Blue Box in above figure), as in example above BDS570. For specific parameter comparison below we focus on Integrated HTiB Headunit (Bluray Unit) and AVR. We will not be concentrating more on speaker used in these two packages, as the differences mainly lie in the Headunit used (AVR or Integrated-Bluray). Comparative Parameter HTiB (Integrated) Component HT (AVR + Explained … Speakers) Primarily Known for … Ease of use, simple Amplification and HTiB are known for installation special DSP processing easier installation, at effect – Audio and times no installation Video engineer is required. Integrated Yes, They have No, AVR’s are known AVR act as Audio Video Bluray/DVD/CD integrated Disc Players for amplification and processing units – they + Amplifiers DSP processing. They will take any source are Audio Video through inputs – Receiver units where Optical, HDMI, Co-ax they can process lots of etc and process. While inputs and act as router building a Component at times and select based HTiB, customers media (post processed) will also have to shop to be played on TV and for Bluray player to speakers connect to AVR Complexity Simple, looking at the Quite involved system. Backpanel of AVR will above example BDS570 Primarily intended for have more number of backpanel – the HTiB audiophiles looking for inputs and multiple
  • 5. Harman International has a simpler backpanel serious mix and match outputs at times. AVR’s – primarily because of inputs and outputs. also support multizone purpose is integrated People having lots of AV systems home entertainment inputs in their homes system. Not many can opt for such an AVR inputs are needed to be based component connected to it; it’s a system. On Screen simple hassle free Display at times gets system. The On Screen very involved and display also is simpler complex for setting Amplification Reasonably sufficient AVR focuses on At a set price band amplification power for amplification, needless comparison between basic needs and also to say superb sound AVR and HTiB, HTiB excellent quality of have comparable sound (price Vs quality). amplification to AVR. Equal sometimes Speaker Mix and Match Speakers come as a AVR come with detailed package with Bluray specs. Knowledgeable receiver unit. At times Customers can actually some brands do not build their own home give exact amplifier theater using AVR and power and ratings for choose different customer to match speakers and match other speakers with specs themselves unit (Not required) (Impedance, power rating, sensitivity etc). Connectivity options Minimal connectivity AVR have extensive Integrated HTiB receiver options. Focusing on connectivity. Lot many units lack the routing home entertainment HDMI, Optical input and capability, reason being and ease of use – HTiB output options. At their focus is to deliver often have what is times AVR’s act as entertainment content required router, routing HDMI on to television and inputs to various other speaker attached. AVR input or output. Many on contrary are time for an averagerequired to also act as customer these will be routers (sending media too much! from one path to another, say HDMI to Optical) Configuration Popular format being AVR come in lot of Clear differentiation on 5.1 multichannel configurations - target customers – system in Integrated 5.1,7.1,7.2,9.1,9.2,11.2 Audiophiles, who want HTiB system etc to build home theater system component by component, with multi channel more than 5.1 choose component
  • 6. Harman International Home theater Media Processing Not much of audio and Packed with advanced AVR are media video processing. Audio and Video processing hubs. These Mostly has an Audio processing. Also has audio and video upscaler (Dolby PLII or video upscalers, audio processing maybe Logic 7) – for converting upscalers, Auto EQ required for some stereo to 5.1. Video customers. If a processing is not customer had an HD TV available in most and want to play a Integrated System. Also standard definition has a Auto EQ for video, AVR can actually equalizing sound to upscale the video to listening position some reasonable quality for playback on TV. Many Integrated HTiB lack upscaling functionality Networking and other Wifi, FM Radio, Internet All of HTiB features and Many times HTiB have features Streaming, Youtube etc, many more advanced attractive and simple DLNA features (Read as OSD (On Screen Display) advanced, not essential as compared to for average customers) Component HT Reading the contents above can be actually overwhelming for not so knowledgeable customer /on- ground sales staff. So a basic question, what is the recommendation? Standard response to such a question is – It depends! If you are not a technology enthusiast and are not having many digital content delivery devices (phew … that’s new term – basically meaning .. Smartphones, Tablets, Smartboxes, Gaming Consoles, Microphones etc) at home and want to have a simple, good sounding system for your daily entertainment – You should start your search with Home Theater in a Box system first (HTiB), if you aren’t satisfied you can always step up and search for component systems. But if you happen to be an audiophile (Many just do not read this primer!, but just for records) or have graduated from an HTiB and now are looking for a more powerful central media entertainment system – start your search with a component based system.
  • 7. Harman International Conclusion This primer discusses Integrated HTiB and Component based HT systems, with some typical feature comparisons. Buying a Home theater for many is an investment they make for years to come and decision should be carefully taken to choose one such Home theater. This primer is a starting point for their quest of having great Home Theater system. References For the ones who wish to read more here are some reference World Wide Web links [1] www.harman.com [2] www.jbl.com [3] www.harmankardon.com [4] http://en.wikipedia.org/wiki/Home_theater_in_a_box [5] http://en.wikipedia.org/wiki/AV_receiver