Interactive Video, What you need to know to get started

1. INTERACTIVE VIDEO
What you need to know to get started
Rapt Media | The Future of Video: Make it Mobile, Social & Interactive

2. Definition
Interactive video merges storytelling with the
interactivity of the web to create a personalized,
immersive, user-driven experience.
WHAT IS INTERACTIVE VIDEO?

3. Most interactive videos fall into one of the following five
categories
WHAT ARE THE DIFFERENT TYPES?
Storytelling
iInformational Educational Gamification
Combination of the above
i

4. Most interactive videos try to solve for one of the following five use
categories
WHAT ARE THE DIFFERENT USE CATEGORIES?
Brand Experience
Lead Generation
Training &
Learning
Recruitment
Entertainment

5. OVERLAYS
WHAT ARE THE DIFFERENT SOLUTIONS?
Interactive overlays sit on top of linear
video, using hot spots, link-outs to
websites, quizzes, or other content
BRANCHING
Interactive video turns viewers into
participants as they explore
interconnected content. Choices within
the video combine a web-like experience.

6. Personalized Choice Points
WHAT ARE “BRANCHING” BENEFITS?
With “branching, each choice point gives the
opportunity to learn something about your
viewer and present personalized content
based on that knowledge
Analytics
Interactive Video allows you to capture
deeper analytics to demonstrate ROI, such
as reach, engagement, click-through
rates, and conversions.

7. Insights
WHAT ARE “BRANCHING” BENEFITS?
Every interaction is an opportunity to learn
about your audience. Use insights to
optimize your message, improve
conversions, and refine overall strategy.
API
Through an API, the video can talk with the
web page and back-end systems. This
opens up endless possibilities to build next-
level customer experiences while
capturing rich analytics.

8. Creative/Production Costs
WHAT ARE THE COSTS TO CONSIDER?
Just like with linear video, creative/
production costs will vary depending
on the concept and execution.
Technology Costs
This is the cost to license the
technology, overlay or branching
interactive video solution.

9. Interactive video offers a great deal more than its linear cousin. Just like the Web itself:
WHY MAKE THE SHIFT?
VS.
• Passive viewing
• No choices
• Single call to action
• limited content segmentation
• limited viewer data insights
Linear
• Maximizes discovery
• Choice
• Multiple calls to action
• Content segmentation
• Data exhaust* (insights)
Interactive
*Data generated as a byproduct of people’s online actions & choices

10. Ready to learn more about Rapt Media’s solution?
Check out www.raptmedia.com or contact us at www.raptmedia.com/contact/
Rapt Media | The Future of Video: Make it Mobile, Social & Interactive