A phone survey of Moms with children of 5 and under - what and where do you buy online, what and where do you shop online, and what are the pain points?

1. Mechanical Turk
Survey Results
Presented by OwnOut
The easiest way to sell anything
Survey conducted and produced by Rafael
Marcus
Co-Founder, OwnOut

2. Overview
We wanted a better understanding of how moms of young children, toddlers, and infants buy and sell
products online, which would help us validate the concept for our new platform, the goal of which is to
improve the online buying and selling experience for new moms.
The results of the survey were extremely helpful, and the feedback on the concept was very strong so
we are excited be moving forward with it at full speed! Your help and guidance are very much
appreciated, so thank you all for taking your time to speak with us.
Thank you so much for your help and hope you’re excited to be part of the Beta Launch soon.
Sincerely,
Rafael & Mike
Founders of OwnOut
The easiest way to sell anything

3. The Survey
Who Was Interviewed:
● Mom of at least one child
5 years old or younger
● Living in the US
● Has bought or sold
products online
Survey Questions:
● Children(s) age and gender
● City and State of residence
● What have you sold online and what
platforms do you use to sell?
● What percentage of what you sell online
was originally purchased online?
● What pain points are experienced in using
these platforms?
● What do you buy online and what
platforms do you use to shop?
● Feedback on the OwnOut Platform
concept

4. Summary of Results
Some highlights of the results are:
● Average child age of those Moms surveyed = 2.9 years old
● Ebay and Craigslist are tied for the most popular selling platform (63% of
Moms’ sell on both), but first choice for shopping is Amazon, by far! (83%
of Moms shop on Amazon)
● Clothing is the top category for what Moms are both buying AND selling
online. 81% of Moms surveyed sell clothing online, and 77% buy clothing
online
● “Weird people” is the biggest pain point for Moms who selling things online
(referring to using craigslist and transacting in person) - 33% gave this
response
● Most Interesting product sold online: Gold Bullion

5. Stats: Moms & Children
● Moms Interviewed: 24
● Number of children 5
years old or under: 33
● Number of Boys: 20
(61%)
● Number of Girls: 13
(39%)
● Average age: 2.9 Years

6. Selling Online - Platforms
Where Moms Sell
● Craigslist: 12 (63%)
● Ebay: 12 (63%)
● Amazon: 7 (37%)
● Other: 4 (21%)
Other: Etsy, Facebook Yardsales, Local version of
Craigslist
*Ebay and Craigslist are the two most
popular platforms for Moms to sell products
on

7. Selling Online - Products
What Moms Sell
● Clothing/Shoes: 18 (81%)
● Electronics: 4 (18%)
● Books: 6 (12%)
● Food: 0 (0%)
● Toys & Baby/Kids stuff: 12 (54%)
● Movies: 2 (9%)
● Furniture: 6 (27%)
● Purses: 3 (13%)
● Other: 7 (31%)
Other: Accessories, amusement park tickets, perfume, hearing aid
equipment, car seat/stroller, home decor, video games, gold bullion,
coins, teeth whitening pens
*Clothing and shoes are clear winner here
(81%), with Toys & Baby/Kids stuff as the only
even close to second (54%)

8. Selling Online - Origin
On average, about
43% of what Moms
sell online was
originally purchased
online

9. Pain Points - Selling Online
Pain Points
● Being Low-balled on Craigslist: 2 (9%)
● Platforms are biased towards buyers: 5
(24%)
● Photo uploading/listing items: 4 (19%)
● No Pain Points: 2 (9%)
● Fees: 5 (24%)
● “Weird people”/flakes (in person): 7
(33%)
● Technical issues: 2 (9%)
● Other: 5 (24%)
Other: difficulty promoting, too much competition/price
war, Amazon’s weird payment schedule, low conversion
rates, price setting (auction vs buy now)
*“Weird people” was a clear winner here (for
good reason), with fees and favoritism
towards buyers as close seconds

10. Shopping Online - Platforms
Where Moms Shop
● Craigslist: 2 (9%)
● Ebay: 8 (36%)
● Amazon: 19 (86%)
● Walmart: 6 (27%)
● Target: 3 (13%)
● Other: 15 (68%)
Other: FYE, Tiger Direct, Macy’s, Barnes and Noble,
Esty, Hordchow, Toys R Us, Children’s Place, Old Navy,
Facebook, Deal Forums, Forever 21, Sears, JCPennny,
Home Depot, Best Buy
*Amazon is a clear stand alone winner here.
We almost feel bad for Ebay...almost

11. Shopping Online - Products
What Moms Buy
● Clothing: 17 (77%)
● Electronics: 14 (63%)
● Books: 8 (36%)
● Food: 3 (13%)
● Toys & Baby/Kid stuff: 15 (68%)
● Movies: 2 (9%)
● Other: 10 (45%)
Other: Sewing materials/equipment, furniture, bedding,
fertilizer, vitamins, towels, jewelry, pet food, make up,
dishwasher, stroller, umbrella
*Clothing is both the most sold and
purchased category by Moms, and
electronics is a close second in
purchasing

12. OwnOut Feedback
What did Moms think about
our new platform that can
list your things from e-
receipts and generate
photos and descriptions
automatically for you, all in
one click?
● 96% (23 out of 24)
responded positively
(aka thought it was a
great idea
● 91% (22 out of 24) want
to be part of the Beta
launch!

13. Conclusion - Let’s Launch!
We learned SO MUCH from this process and are very
grateful for those who took time to speak with us and share
their experiences and feedback with us.
Due to the overwhelmingly positive response for the
platform and desire to be involved in the Beta launch, we
are moving forward with this project and will be hopefully
ready for our first batch of users in the coming month.
Be on the look out for future emails, we’ll have plenty to
share!

14. Thank You!
Rafael & Mike
Please do not hesitate to contact us with any questions,
suggestions, comments, or anything else. You can reach Rafael
at rafael@ownout.com anytime!