2. AMERICAN PIE
The brand identity is created throughout the films
American pie as they use the exact same logo on
all their promotional products for example their
films, posters and any other advertisement. They
do this so people recognise the name and brand
identity better.
3. BRAND IMAGE
Throughout all of the promotional packages of the
American pie. They use the pie conventionally to
represent the movie. For example in the first
American pie Jim was caught putting his penis in
the pie which creates the humour in the film, so
they use the pie to represent the movie.
4. BRAND IDENTITY
The costumes wore by the characters all fit in to the
brand identity and are shown on the DVDS, posters
and trailers. As they movie is meant to be a teen
comedy based on sex etc the costume of all the
characters are usually naked relating to that sexual
image. As in the trailer, they show Jim with no top
on and a image of a girls legs. And in the poster
one of the characters is bending down to show her
cleavage.
