1. A Guide by Property PR Agency Beattie Communications

2.  The role of digital marketing in today’s business
world cannot be underestimated.
 The power of online promotion, SEO and digital
imagery is crucial in generating business and sales.
 In the world of property marketing, digital marketing
has grown significantly and now plays a substantial
role in the demand generation and sales of property.
 Digital marketing provides Property PR and marketing
organisations with a vast array of opportunities to
best promote their property, attract interested parties
and develop their selling reputation.
 Here you’ll find a selection of hints and tips on
utilising digital resources for real estate marketing.

3.  Mobile marketing is the fastest growing tool of 2013.
 The advent of tablet and smartphone use, coupled with the
growing demand and ease of mobile internet has led to a change
in internet practices and a shift from traditional PC usage to
continuous mobile interaction.
 This requires you to adjust your online presence accordingly. In
the property sector it is likely you depend on a strong internet
presence to generate interest, news and demand in your
properties.
 Therefore it is essential that you have a specially designed
mobile and tablet version of your site so as to allow you to best
display your information and sell to users accessing your site via
mobiles or tablets.
 With the quick and impatient nature of mobile and tablet usage it
is critical that you design and promote your website in a way that
suits their needs.
 Bounce rates are extremely high with mobile users who quickly
turn away if their demand is not met straight away.

4.  SEO is essential to ensure you stay ahead of the competition and generate sizable
levels of search traffic.
 Relying on searches through your brand name is insufficient given the level of
competition online.
 Utilising various search engine optimisation tactics will ensure your site ranks on
Google for a wide range of key search terms relevant to what you are selling.
 Assess the competition for keywords they are targeting and check the volume of
searches for various terms.
 People searching for properties are unlikely to do so by realtor brand, making
more use of generic terms e.g. “properties for sale” and geographical terms
relating to their desired location.
 A lack of visibility on search engines for these terms can mean you are losing out
on a large market of potential buyers.
 Make use of pay per click services initially and advertise on Google for various
keywords whilst developing your SEO tactics.
 Online reviews are another crucial aspect of the new digital world.
 Potential buyers are likely to source opinions of others in order to gauge the
quality and trust of realtors.
 Make sure that you collect positive reviews from happy customers and display
their thoughts prominently on site, to improve your image and standing against
competitors.

5.  When it comes to promotion in the online world, content is all powerful.
 Whether you are generating traffic, building a community or looking to promote
your visibility in search engines, content creation and marketing is essential.
 The best means to deliver content is through blogging and social media.
 Set up a blog on your site and develop a community by posting insightful and
valuable content.
 Not only will the blog allow for key information to be shared to a targeted
audience but the articles will provide additional SEO benefits and increase traffic
to your site.
 Make sure that you provide sharable and interesting content to your audience.
 Don’t simply use your blog as a means for advertising or PR communications.
 The value you gain from blogging comes from traffic and visibility online.
 This is aided massively through community sharing and social media marketing.
 Developing a following online and building up a community of customers will
boost online traffic and ultimately sales.