A Guide by Property PR Agency Beattie Communications
The role of digital marketing in today’s businessworld cannot be underestimated. The power of online promotion, SEO and digitalimagery is crucial in generating business and sales. In the world of property marketing, digital marketinghas grown significantly and now plays a substantialrole in the demand generation and sales of property. Digital marketing provides Property PR and marketingorganisations with a vast array of opportunities tobest promote their property, attract interested partiesand develop their selling reputation. Here you’ll find a selection of hints and tips onutilising digital resources for real estate marketing.
Mobile marketing is the fastest growing tool of 2013. The advent of tablet and smartphone use, coupled with thegrowing demand and ease of mobile internet has led to a changein internet practices and a shift from traditional PC usage tocontinuous mobile interaction. This requires you to adjust your online presence accordingly. Inthe property sector it is likely you depend on a strong internetpresence to generate interest, news and demand in yourproperties. Therefore it is essential that you have a specially designedmobile and tablet version of your site so as to allow you to bestdisplay your information and sell to users accessing your site viamobiles or tablets. With the quick and impatient nature of mobile and tablet usage itis critical that you design and promote your website in a way thatsuits their needs. Bounce rates are extremely high with mobile users who quicklyturn away if their demand is not met straight away.
SEO is essential to ensure you stay ahead of the competition and generate sizablelevels of search traffic. Relying on searches through your brand name is insufficient given the level ofcompetition online. Utilising various search engine optimisation tactics will ensure your site ranks onGoogle for a wide range of key search terms relevant to what you are selling. Assess the competition for keywords they are targeting and check the volume ofsearches for various terms. People searching for properties are unlikely to do so by realtor brand, makingmore use of generic terms e.g. “properties for sale” and geographical termsrelating to their desired location. A lack of visibility on search engines for these terms can mean you are losing outon a large market of potential buyers. Make use of pay per click services initially and advertise on Google for variouskeywords whilst developing your SEO tactics. Online reviews are another crucial aspect of the new digital world. Potential buyers are likely to source opinions of others in order to gauge thequality and trust of realtors. Make sure that you collect positive reviews from happy customers and displaytheir thoughts prominently on site, to improve your image and standing againstcompetitors.
When it comes to promotion in the online world, content is all powerful. Whether you are generating traffic, building a community or looking to promoteyour visibility in search engines, content creation and marketing is essential. The best means to deliver content is through blogging and social media. Set up a blog on your site and develop a community by posting insightful andvaluable content. Not only will the blog allow for key information to be shared to a targetedaudience but the articles will provide additional SEO benefits and increase trafficto your site. Make sure that you provide sharable and interesting content to your audience. Don’t simply use your blog as a means for advertising or PR communications. The value you gain from blogging comes from traffic and visibility online. This is aided massively through community sharing and social media marketing. Developing a following online and building up a community of customers willboost online traffic and ultimately sales.