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Does Your Product Have a Plot - David Womack, R/GA

by on Mar 28, 2012

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Originally presented at SXSW 2012, R/GA Creative Director David Womack explains what makes an experience—any experience—compelling. A well–told story transcends any particular medium and this ...

Originally presented at SXSW 2012, R/GA Creative Director David Womack explains what makes an experience—any experience—compelling. A well–told story transcends any particular medium and this presentation focuses on principles of narrative—such as plot, setting, and point–of–view—as they apply to designing digital products, websites, social media, and apps, including why some digital experiences take off while others fizzle, how to define systems without using site maps, and innovative uses for user journeys.

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http://creativeplanning.tumblr.com 1031
http://makeapowerfulpoint.com 818
http://daniseuba.wordpress.com 815
http://storify.com 81
http://lanyrd.com 18
http://flavors.me 15
http://www.twylah.com 9
http://translate.googleusercontent.com 2
http://www.google.com 2
http://pinterest.com 2
http://cloud.feedly.com 1
http://bundlr.com 1
http://www.diffbot.com&_=1352329205762 HTTP 1
http://96.126.119.16 1
http://assets.txmblr.com 1
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Does Your Product Have a Plot - David Womack, R/GA Does Your Product Have a Plot - David Womack, R/GA Presentation Transcript