Online and Mobile Marketing for Local Businesses

Online and Mobile Marketing for Local
Businesses
Presented By Qebot
mawhite@qebot.com www.qebot.com

WEBINAR SCHEDULE 2
Over the next 6 weeks we will cover the following topics:
TODAY: Online Marketing for Local Businesses
OCTOBER 8th: Localization – How Search Engines View Your Site
OCTOBER 15th: Optimizing Your Website – Driving More Traffic and Higher Conversion
OCTOBER 22nd: Online Advertising – Targeting and Remarketing
OCTOBER 29th: Branding and Brand Consistency
NOVEMBER 5th: Social for the Local Business Community

AGENDA 3
1 ONLINE MARKETING INTRODUCTION
2 TERMS AND DESCRIPTIONS
3 HISTORY OF ONLINE MARKETING
4 PRESENT STATE OF ONLINE
5 MOBILE AND CASE STUDY
6 WHO IS QEBOT
7 QUESTION AND ANSWER

4
ONLINE MARKETING
An Introduction and Brief Terms

TERMINOLOGY 5
SEO: Search Engine Optimization – Ranking better in organic
PPC: Pay Per Click Advertising – Ads at the top of the search results page

TERMINOLOGY 6
Display Advertising: Visual Ads – Typically placed in publications or apps
Mobile Advertising: Ads in publications or apps on mobile devices

TERMINOLOGY 7
SEM: Search Engine Marketing – SEO and PPC together
Localization: Targeting your local market – Creating marketing for the local level
On-Page Optimization: Work on your website to enhance indexing by search engines
and allow for better user experience and conversion.
Off-Page Optimization: Work done off of your website to enhance search rankings
and drive customers to your website. Could include: YouTube videos, maps, citations,
directories and off-page blogs.
Branding and Brand Consistency: Creating a synonymous reference between your
company name/logo/etc. with the product of service you sell.
Social: Social platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

8
HISTORY
A Look Back at Online Marketing

HISTORY 9
There have been vast changes in communication and marketing over the years.
Changes in technology makes the online ecosystem hard to keep up with. Especially recent
changes in search algorithms, location data and mobile devices

10
PRESENT DAY
Where Are We Now?

PRESENT DAY 11
Today, we have the culmination of human knowledge in our pockets!
But where does a local business start?!
The internet is so engrained in people’s lives that it is used almost constantly.
A few Facts:
•Americans spend an average of 23 hours per week online
•97% of people use search to find a majority of their services or products
•78% of businesses say that at least 1/4 of all their business comes from search
•Online marketing delivers 54% more leads than traditional
•Online advertising produces an ROI of 6x that of traditional advertising

12
MOBILE
Things are Changing. Fast…

THE MOBILE REVOLUTION 13
Mobile is taking over quickly and will just continue to enhance those who adopt its
advantages, while hurting those who don’t keep up.
Just a few trends that every local business should keep in mind:
•46% of searches are now done on mobile
•78% of mobile searches result in purchase compared to 61% on PC/Laptop
•56% of people searching for a local business click through to maps
•Targeting capabilities have tremendous advantages for local businesses

14
CASE STUDY
How it Works in Real Life

CASE STUDY 15
How localization, automation and targeting can increase business
•Losing out on 10,000 local search queries per month
•Built localized microsites for each specific business location (better authority
than a landing page, locally)
•Set them up for maps, social media, and citation claimed per location. Creating
overall more online presence for the entire company
•No need to worry about site updates for the future
•Better targeted advertising. Local businesses getting local, corporate getting
bigger branding

16
QEBOT
Who Are These Guys, Anyway?

WHO IS QEBOT? 17
Who is Qebot, and how do they know about all of this??
As a technology company, first and foremost, we use technological
advances unlike anyone else to drive more leads
at reduced cost with less management!
•High quality, localized and SEO driven websites and microsites. FOR FREE!
•Most effective citation and reputation management tool on the market.
•Outstanding SEO platform with truly proven results
•Advertising management over different channels, including Google, Bing,
Mobile, Facebook, Twitter and Yelp.
•Brand management systems in place for franchises and multi-location
businesses.
Driving more leads with less management and lower costs. Qebot.

QUESTIONS AND ANSWERS 18
Q&A
Interested in learning more about the Qebot platform and how we’re helping
local businesses, multi-location businesses and franchises be more productive
with their marketing?
EMAIL: mawhite@qebot.com
PHONE: 805-286-8535
http://www.qebot.com

Online and Mobile Marketing for Local Businesses

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