Nick Siu's presentation "How Collaborative Tools Can Be Used For Online Marketing" explains best practices for how marketers and can use collaborative tools - such as Google Docs, Google Forms and Google Calendar.

1. Here are some reasons why to use Google Docs.
- As a cheap and efficient administrative tool.
- Uses familiar files and interfaces such as MS Office.
- The files are accessible from any computer with an internet connection.
- Files can be shared and used by multiple collaborators.
- Businesses can share files with internal and external clients. Archive of internal
documents or manuals.
- Google Forms can be used as a cheap and simple way to make surveys for
marketing.
- Google Calender can be used to share promotional events. Example: Bands.
- Can share documents and collaborate with the public.
Other Examples:
In/Out daily orders.
Time sheets.
Online realtime break-board.
Sharing files and working in realtime in group projects.
Archiving of company documents. Such as procedures and staffing manuals.