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Closed Brands vs. Open Brands
 

Closed Brands vs. Open Brands

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Lindsay Tesar ...

Lindsay Tesar
Presented January 21st
Closed Brands vs. Open Brands
A look at the differences between open and closed brands utilizing The Open Brand by Kelley Mooney and Nita Rollins.

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    Closed Brands vs. Open Brands Closed Brands vs. Open Brands Presentation Transcript

    • Open Brands vs. Closed Brands
      How do open brand companies have to behave differently?
    • BRAND
      CONSUMER
      COMMUNITY
    • CONSUMER
      COMMUNITY
      Shared Passion
      BRAND