Closed Brands vs. Open Brands

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Lindsay Tesar
Presented January 21st
Closed Brands vs. Open Brands
A look at the differences between open and closed brands utilizing The Open Brand by Kelley Mooney and Nita Rollins.

Published in: Business
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Closed Brands vs. Open Brands

  1. 1. Open Brands vs. Closed Brands<br />How do open brand companies have to behave differently?<br />
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  6. 6. BRAND<br />CONSUMER<br />COMMUNITY<br />
  7. 7. CONSUMER<br />COMMUNITY<br />Shared Passion<br />BRAND<br />

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