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Copyright Pricing Insight 2014 1 
A FRAMEWORK TO DEVELOP IMPROVE PROFITABILITY 
REVENUE, PRICING & MARGIN MODEL
Copyright Pricing Insight 2014 
Revenue, Pricing & Margin Model 
RPM 
REVENUE, PRICING & MARGIN MODEL 
VALUE 
Value Management System 
Customer Segments 
Contract & Trade Agreements 
PEOPLE 
Management Alignment 
Skills & Ability 
Sales & Negotiation 
STRUCTURES 
Pricing Architecture 
Analytics & Information 
Systems & Toolsets 
RPM 
2
Copyright Pricing Insight 2014 
KEY POINTS 
There are 3 key areas of focus to improve profitability: Value, People & Structures. Underneath these 3 key pillars are a further 3 areas of focus making 9 key capabilities that need to be developed to manage for value and optimise profitability. 
By working through the canvas you can identify areas of strength and opportunities for improvement. 
1.Evaluate your current situation for each of the 9 capabilities 
2.Determine where you want to be 
3.Identify the steps and resources needed to achieve the required outcome 
3
Copyright Pricing Insight 2014 
ABOUT PRICING INSIGHT 
Pricing Insight 
VALUE PROPOSITION 
We help companies accelerate revenue and margin expansion 
[Track record: $2.7M-$7.0M per project] 
CLIENTS 
Fortune 500, ASX 500, PE Portfolio companies 
REVENUES UNDER ADVICE 
$1.1B 
Total lifetime: $5.0B 
EXECUTIVES TRAINED 
2,300 
FOUNDED 
2007 
FOUNDER 
RON WOOD 
CASH GENERATED 
Approx. $150M 
Average yield 3.0% 
4
Copyright Pricing Insight 2014 
CONTACT DETAILS 
We work with a wide range of product and service related industries to generate earnings growth 
Corporate Office: Level 26, #1 Bligh Street Sydney 2000P: + 61 2 8226 8621E: prospectus@pricinginsight.com.auW: www.pricinginsight.com.au 
Rank Group Limited 
5

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Revenue Pricing & Margin Canvas

  • 1. Copyright Pricing Insight 2014 1 A FRAMEWORK TO DEVELOP IMPROVE PROFITABILITY REVENUE, PRICING & MARGIN MODEL
  • 2. Copyright Pricing Insight 2014 Revenue, Pricing & Margin Model RPM REVENUE, PRICING & MARGIN MODEL VALUE Value Management System Customer Segments Contract & Trade Agreements PEOPLE Management Alignment Skills & Ability Sales & Negotiation STRUCTURES Pricing Architecture Analytics & Information Systems & Toolsets RPM 2
  • 3. Copyright Pricing Insight 2014 KEY POINTS There are 3 key areas of focus to improve profitability: Value, People & Structures. Underneath these 3 key pillars are a further 3 areas of focus making 9 key capabilities that need to be developed to manage for value and optimise profitability. By working through the canvas you can identify areas of strength and opportunities for improvement. 1.Evaluate your current situation for each of the 9 capabilities 2.Determine where you want to be 3.Identify the steps and resources needed to achieve the required outcome 3
  • 4. Copyright Pricing Insight 2014 ABOUT PRICING INSIGHT Pricing Insight VALUE PROPOSITION We help companies accelerate revenue and margin expansion [Track record: $2.7M-$7.0M per project] CLIENTS Fortune 500, ASX 500, PE Portfolio companies REVENUES UNDER ADVICE $1.1B Total lifetime: $5.0B EXECUTIVES TRAINED 2,300 FOUNDED 2007 FOUNDER RON WOOD CASH GENERATED Approx. $150M Average yield 3.0% 4
  • 5. Copyright Pricing Insight 2014 CONTACT DETAILS We work with a wide range of product and service related industries to generate earnings growth Corporate Office: Level 26, #1 Bligh Street Sydney 2000P: + 61 2 8226 8621E: prospectus@pricinginsight.com.auW: www.pricinginsight.com.au Rank Group Limited 5