Context Relational Content Making your website more efficient
<ul><li>Selling: </li></ul><ul><li>Relational process </li></ul><ul><li>Marketing:  </li></ul><ul><li>Getting attention pr...
<ul><li>Relation starts with communication </li></ul><ul><li>To become a conversation </li></ul><ul><li>Can end up in a co...
<ul><li>Selling: </li></ul><ul><li>Communication: person to person </li></ul><ul><li>Immediate response or feedback </li><...
<ul><li>Sales can adjust - change message </li></ul><ul><li>Thanks to response or feedback </li></ul><ul><li>Marketing can...
<ul><li>Question for marketing: </li></ul><ul><li>How to create and send content </li></ul><ul><li>That: </li></ul><ul><li...
<ul><li>Relational content creates value: </li></ul><ul><li>For the receiver: </li></ul><ul><li>Any sales conversation sho...
<ul><li>Problem with communications: </li></ul><ul><li>Reaching wrong audience </li></ul><ul><li>Generating interest from ...
<ul><li>Sales: </li></ul><ul><li>Limited number of channels </li></ul><ul><li>Controlled channels </li></ul><ul><li>One to...
<ul><li>Due to Social Media marketing has become even more complex due to: </li></ul><ul><li>The many to many interactions...
<ul><li>The best communication marketing can control is  the website </li></ul><ul><li>All marketing communications refer ...
<ul><li>The website has become your  crucial node  of your marketing that marketers can control. </li></ul><ul><li>Buyers ...
<ul><li>Requirements for your website: </li></ul><ul><li>Context relational content </li></ul><ul><li>Relevant content </l...
<ul><li>Context relational content will </li></ul><ul><li>Engage  your website visitors </li></ul><ul><li>Increase revenue...
<ul><li>Still you need to MEASURE: </li></ul><ul><li>If content is context relational </li></ul><ul><li>If content is effi...
<ul><li>PopupBooster </li></ul><ul><li>Affordable </li></ul><ul><li>Dynamic content </li></ul><ul><li>Real-time </li></ul>...
<ul><li>Using Popups </li></ul><ul><li>Easy to implement </li></ul><ul><li>Simple to manage </li></ul><ul><li>No IT dept i...
<ul><li>Get </li></ul><ul><li>PopupBooster </li></ul><ul><li>Now ! </li></ul><ul><li>Turn your website: </li></ul><ul><li>...
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Context Relational Content

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Make your website more efficient:
- Increase page views
- Increase conversions
- Build awareness
Providing the content that your visitors are looking for

Published in: Business, Technology
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Transcript of "Context Relational Content"

  1. 1. Context Relational Content Making your website more efficient
  2. 2. <ul><li>Selling: </li></ul><ul><li>Relational process </li></ul><ul><li>Marketing: </li></ul><ul><li>Getting attention process </li></ul><ul><li>Goal: to get a relation </li></ul>
  3. 3. <ul><li>Relation starts with communication </li></ul><ul><li>To become a conversation </li></ul><ul><li>Can end up in a collaboration </li></ul><ul><li>Attention starts with communication </li></ul><ul><li>Hoping to get attention </li></ul><ul><li>from target market </li></ul>
  4. 4. <ul><li>Selling: </li></ul><ul><li>Communication: person to person </li></ul><ul><li>Immediate response or feedback </li></ul><ul><li>Verbal – tone voice – body language </li></ul><ul><li>Marketing: </li></ul><ul><li>Communication from one to many </li></ul><ul><li>No response, no feedback, nothing </li></ul><ul><ul><li>Blind </li></ul></ul>
  5. 5. <ul><li>Sales can adjust - change message </li></ul><ul><li>Thanks to response or feedback </li></ul><ul><li>Marketing can miss completely </li></ul><ul><li>Due to no response or feedback </li></ul>
  6. 6. <ul><li>Question for marketing: </li></ul><ul><li>How to create and send content </li></ul><ul><li>That: </li></ul><ul><li>Has context </li></ul><ul><li>Is relevant </li></ul><ul><li>for the potential buyers </li></ul><ul><li>As relation can only be formed by affinity to content </li></ul>
  7. 7. <ul><li>Relational content creates value: </li></ul><ul><li>For the receiver: </li></ul><ul><li>Any sales conversation should create value for the lead </li></ul><ul><li>Any marketing communication should create value for target audience </li></ul><ul><li>For the sender / broadcaster: </li></ul><ul><li>The interest obtained from the lead(s) </li></ul>
  8. 8. <ul><li>Problem with communications: </li></ul><ul><li>Reaching wrong audience </li></ul><ul><li>Generating interest from the wrong audience </li></ul><ul><li>In case of sales: </li></ul><ul><li>Less error will occur </li></ul><ul><li>In case of marketing: </li></ul><ul><li>Prone to error </li></ul>
  9. 9. <ul><li>Sales: </li></ul><ul><li>Limited number of channels </li></ul><ul><li>Controlled channels </li></ul><ul><li>One to one communication </li></ul><ul><li>Marketing: </li></ul><ul><li>Many channels </li></ul><ul><li>One to many communication </li></ul>
  10. 10. <ul><li>Due to Social Media marketing has become even more complex due to: </li></ul><ul><li>The many to many interactions </li></ul><ul><li>Uncontrolled spreading </li></ul><ul><li>Required damage control </li></ul>
  11. 11. <ul><li>The best communication marketing can control is the website </li></ul><ul><li>All marketing communications refer to the website </li></ul><ul><li>People find the website using search engines </li></ul>
  12. 12. <ul><li>The website has become your crucial node of your marketing that marketers can control. </li></ul><ul><li>Buyers will visit website before, during and after purchase process </li></ul><ul><li>Just provide the content your visitors search for </li></ul>
  13. 13. <ul><li>Requirements for your website: </li></ul><ul><li>Context relational content </li></ul><ul><li>Relevant content </li></ul><ul><li>Real-time content </li></ul><ul><li>Dynamic content </li></ul><ul><li>Based on behavioral targeting </li></ul>
  14. 14. <ul><li>Context relational content will </li></ul><ul><li>Engage your website visitors </li></ul><ul><li>Increase revenue by </li></ul><ul><ul><li>More conversions </li></ul></ul><ul><ul><li>More page views </li></ul></ul><ul><li>Build brand awareness </li></ul>
  15. 15. <ul><li>Still you need to MEASURE: </li></ul><ul><li>If content is context relational </li></ul><ul><li>If content is efficient increasing goals </li></ul><ul><li>Comparing: </li></ul><ul><li>Different content </li></ul><ul><li>Different presentations </li></ul><ul><li>Different timings </li></ul><ul><li>Measure in real-time </li></ul>
  16. 16. <ul><li>PopupBooster </li></ul><ul><li>Affordable </li></ul><ul><li>Dynamic content </li></ul><ul><li>Real-time </li></ul><ul><li>Behavioral targeting </li></ul><ul><li>Measurable </li></ul><ul><li>Web service </li></ul><ul><li>Low Total Cost of Ownership </li></ul>
  17. 17. <ul><li>Using Popups </li></ul><ul><li>Easy to implement </li></ul><ul><li>Simple to manage </li></ul><ul><li>No IT dept involvement </li></ul><ul><li>Fast deployment and changes </li></ul><ul><li>Prototyping and Testing in seconds </li></ul>
  18. 18. <ul><li>Get </li></ul><ul><li>PopupBooster </li></ul><ul><li>Now ! </li></ul><ul><li>Turn your website: </li></ul><ul><li>dynamic & real-time & relevant ! </li></ul><ul><li>www.PopupBooster.com </li></ul>

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