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Context Relational Content
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  • 1. Context Relational Content Making your website more efficient
  • 2.
    • Selling:
    • Relational process
    • Marketing:
    • Getting attention process
    • Goal: to get a relation
  • 3.
    • Relation starts with communication
    • To become a conversation
    • Can end up in a collaboration
    • Attention starts with communication
    • Hoping to get attention
    • from target market
  • 4.
    • Selling:
    • Communication: person to person
    • Immediate response or feedback
    • Verbal – tone voice – body language
    • Marketing:
    • Communication from one to many
    • No response, no feedback, nothing
      • Blind
  • 5.
    • Sales can adjust - change message
    • Thanks to response or feedback
    • Marketing can miss completely
    • Due to no response or feedback
  • 6.
    • Question for marketing:
    • How to create and send content
    • That:
    • Has context
    • Is relevant
    • for the potential buyers
    • As relation can only be formed by affinity to content
  • 7.
    • Relational content creates value:
    • For the receiver:
    • Any sales conversation should create value for the lead
    • Any marketing communication should create value for target audience
    • For the sender / broadcaster:
    • The interest obtained from the lead(s)
  • 8.
    • Problem with communications:
    • Reaching wrong audience
    • Generating interest from the wrong audience
    • In case of sales:
    • Less error will occur
    • In case of marketing:
    • Prone to error
  • 9.
    • Sales:
    • Limited number of channels
    • Controlled channels
    • One to one communication
    • Marketing:
    • Many channels
    • One to many communication
  • 10.
    • Due to Social Media marketing has become even more complex due to:
    • The many to many interactions
    • Uncontrolled spreading
    • Required damage control
  • 11.
    • The best communication marketing can control is the website
    • All marketing communications refer to the website
    • People find the website using search engines
  • 12.
    • The website has become your crucial node of your marketing that marketers can control.
    • Buyers will visit website before, during and after purchase process
    • Just provide the content your visitors search for
  • 13.
    • Requirements for your website:
    • Context relational content
    • Relevant content
    • Real-time content
    • Dynamic content
    • Based on behavioral targeting
  • 14.
    • Context relational content will
    • Engage your website visitors
    • Increase revenue by
      • More conversions
      • More page views
    • Build brand awareness
  • 15.
    • Still you need to MEASURE:
    • If content is context relational
    • If content is efficient increasing goals
    • Comparing:
    • Different content
    • Different presentations
    • Different timings
    • Measure in real-time
  • 16.
    • PopupBooster
    • Affordable
    • Dynamic content
    • Real-time
    • Behavioral targeting
    • Measurable
    • Web service
    • Low Total Cost of Ownership
  • 17.
    • Using Popups
    • Easy to implement
    • Simple to manage
    • No IT dept involvement
    • Fast deployment and changes
    • Prototyping and Testing in seconds
  • 18.
    • Get
    • PopupBooster
    • Now !
    • Turn your website:
    • dynamic & real-time & relevant !
    • www.PopupBooster.com