The Importance of Keyword Research When it comes to driving traffic to your real estate website, it can be tempting to focus all of your energy on social media. After all, there are tons of potential homebuyers on Facebook, Twitter, LinkedIn, Google+, and Pinterest, so it makes sense that you'd want to engage with them on these channels. And while social media should definitely be a part of your marketing strategy, you need to make sure you're paying attention to a much bigger source of traffic: search. Search is the number one driver of traffic to content sites. In fact, search drives 300 percent more traffic than social media. The key to optimizing your real estate website for search is to use relevant keywords: words and phrases that your potential customers are entering into search engines like Google and Bing. So, how do you know which keywords you should target? The answer: Do your research!

2. Analyzing and choosing your
search keywords carefully is
crucial to your marketing strategy.
Why?

5. So what’s the best way to develop a
solid list of keywords you can win?

6. Brainstorm
a starter list of
keywords that are
relevant to your
business and match
common search habits.

7. Check Google
Analytics
to see which terms are already
driving traffic.

8. Use Google AdWords
Keyword Tool
to discover new keywords and weed out terms
that have too little traffic or too much competition.

9. Focus on the
Long Tail
where keywords are less
competitive and leads are
more qualified.

10. Analyze Your
Competitors
by searching your target
keywords and
investigating top-ranked
sites.

11. Use Keyword
Research Tools
to extend your keyword and
competitor insight.

12. Create Targets
Primary, secondary,
and long tail phrases
that you’ll target
with your site
content.

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