Craigslist Posting for Car Dealers - Automotive Used Car Classifieds
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Presentation to concerning the performance of craigslist used car classified marketing. This is CF Search Marketing's craigslist solution - Cars2Classifieds.com
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Craigslist Posting for Car Dealers - Automotive Used Car Classifieds
- 1. CF craigslist Used Car Classified Marketing
- 2. Bottom Line • Craigslist can increase bottom line by 10%, 20%, and even 30%+
- 3. craigslist Changes • Big Changes on Dec 3 2013… – Craigslist now charges $5 per add BUT REMEMBER: – All those calling are IN-MARKET to buy a used vehicle!
- 4. CF craigslist Pricing • To upload all inventory would cost: – COST = (Number of Used Inventory) X ($10.00) • Example: A car dealer has 100 used cars, then this would cost $1000 to upload all their inventory to CL • If you want to DOMINATE, then they upload used inventory 2x – Between 30-100+ calls per 100 uploaded • *** ALL CALLS ARE SALES CALLS *** • Cost per lead (CPL) is ranges from $15 - $32
- 5. CF craigslist Case Studies
- 6. Arrigo DCJR – January 2014 • Budget $1500 • 99 Used Sales Calls/Leads in the month of January 2014 from craigslist • $15 Cost per lead
- 7. Williamson Cadillac/Buick GMC- January 2014 • Budget $1000 • 91 Used Sales Calls/Leads in the month of January 2014 from craigslist • $10 Cost per lead
- 8. Arrigo Sawgrass – May 2014 • Budget $1500 • 141 Used Sales Calls/Leads • $10 Cost per lead
- 9. Arrigo Ft. Pierce – May 2014 • Budget $1500 • 56 Used Sales Calls/Leads • $26 Cost per lead
- 10. Arrigo Palm Beach – May 2014 • Budget $1500 • 74 Used Sales Calls/Leads • $20 Cost per lead
- 11. Team Nissan Manchester – May 2014 • Budget $1500 • 46 Used Sales Calls/Leads • $32 Cost per lead