Présentation d'Antoine Durieux au Petit Club du 8 avril 2015 à l'Union des Annonceurs.

1. THE$OMNICHANNEL$
DMP$FOR$RETAILERS$

2. D A T A : F U E L F O R C U S T O M E R R E L A T I O N S H I P

3. E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A

4. E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase
babyfood
at my local
supermarket

5. E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase
babyfood
at my local
supermarket
I use my
loyalty card.
# 6473 1324 3242 1342

6. E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase
babyfood
at my local
supermarket
I use my
loyalty card.
# 6473 1324 3242 1342
I browse one of the websites
of the retailer that tags me
with a cookie.

7. E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase
babyfood
at my local
supermarket
I use my
loyalty card.
# 6473 1324 3242 1342
DIGITALIZATION POINTS
Tablet &
mobile apps
CRM websites,
loyalty programs,
online grocers…
Connected
devices
I browse one of the websites
of the retailer that tags me
with a cookie.

8. E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase
babyfood
at my local
supermarket
I use my
loyalty card.
# 6473 1324 3242 1342
This cookie is
targeted on ad-
exchanges…
BEHAVIORAL
TARGETING
DIGITALIZATION POINTS
Tablet &
mobile apps
CRM websites,
loyalty programs,
online grocers…
Connected
devices
I browse one of the websites
of the retailer that tags me
with a cookie.

9. E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase
babyfood
at my local
supermarket
I use my
loyalty card.
# 6473 1324 3242 1342
with an ad chosen based on
my offline purchases…
This cookie is
targeted on ad-
exchanges…
BEHAVIORAL
TARGETING
DIGITALIZATION POINTS
Tablet &
mobile apps
CRM websites,
loyalty programs,
online grocers…
Connected
devices
I browse one of the websites
of the retailer that tags me
with a cookie.

10. E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
I purchase
babyfood
at my local
supermarket
I use my
loyalty card.
# 6473 1324 3242 1342
with an ad chosen based on
my offline purchases…
This cookie is
targeted on ad-
exchanges…
BEHAVIORAL
TARGETING
…which may
impact my next
purchase.
MEASURE
DIGITALIZATION POINTS
Tablet &
mobile apps
CRM websites,
loyalty programs,
online grocers…
Connected
devices
I browse one of the websites
of the retailer that tags me
with a cookie.

11. E X : O N L I N E T A R G E T I N G F R O M O F F L I N E D A T A
USE ONLINE & OFFLINE
RETAILER DATA TO TARGET
SPECIFIC AUDIENCES
I purchase
babyfood
at my local
supermarket
I use my
loyalty card.
# 6473 1324 3242 1342
with an ad chosen based on
my offline purchases…
This cookie is
targeted on ad-
exchanges…
BEHAVIORAL
TARGETING
…which may
impact my next
purchase.
MEASURE
DIGITALIZATION POINTS
Tablet &
mobile apps
CRM websites,
loyalty programs,
online grocers…
Connected
devices
I browse one of the websites
of the retailer that tags me
with a cookie.

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C O N T A C T