Peter Wasserman

Greater New York City Area United States

Director, B2B Research & Consulting at Sachs Insights

Education

Rooted in Cognitive Psychology, I specialize in analyzing the interactions people have with digital products and how they process information. My innate curiosity and pragmatism is vital to uncovering solutions that enhance workflows and digital user experiences --ultimately aiding how a company can achieve strategic business goals. I am a versatile project and thought leader with expertise in user experience and usability research, customer and user experience design, product marketing, and operations. I love taking a deep dive into specialized domains to understand who the users are, how they work, and what they are trying to accomplish. Leveraging my background in psycholinguistics, co...