Content Marketing - Use Blogging to Get Consulting Clients

© Content Intellectual Property of Perfect Marketing Equation. All Rights
Tammy Hawk-Bridges
Inspiration and Marketing Strategies for Entrepreneurs

Hi there I’m Tammy!
Ready to learn about
marketing?!
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Hi there! My name is Tammy Hawk-Bridges. I provide
marketing training and education for entrepreneurs.
I hope you’ll visit my website Perfect Marketing
Equation - www.perfectmarketingequation.com and
also follow me on Twitter @THawkBridges.

Perfect Marketing Equation
© All Rights Reserved.
Use Blogging to Get Consulting Clients

One of the questions I get asked a lot is,
“How did you grow your consulting business
so fast?” I never mind answering this
question because it’s one of my favorite
things to talk about!
After my first business failed and I lost a ton
of money I learned the error of my ways
before going into business number two.
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I made two major mistakes that caused my
demise:
• I didn’t understand marketing.
• I didn’t have a strategy or plan. I just
worked hard all day long hustling with
no purpose.
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So when I went into my next endeavor I prepared
to not only play a very serious game, but to win.
• I first decided who my Perfect Customer or my
ideal target market was so I would be able to
talk to them in a way that would get their
attention about things that mattered TO
THEM NOT ME.
• I came up with a strategy and process to reach
that Perfect Customer.
• I implemented the marketing process and I
followed it without fail until I succeeded.
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When people tell me they don’t have a target
market, it’s very hard for me to wrap my arms
around a marketing strategy for them.
The 8-second attention span world we now live in
is very noisy and if you don’t stand out, you’re just
a participant in the noise.
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How Blogging Can Fill Your Consulting Practice
When I came up with a strategy to grow my
business quickly (I was broke and on the verge of
losing my house!) I closed in on an ideal client
profile.
Then it was all about FOCUS FOCUS FOCUS.
(Unless you’ve got some Hocus Pocus on you side,
getting a hard Focus is the only thing that’s going
to save you!)
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Gage Your Perfect Customer – What’s Their Pain?
I studied my Perfect Customer so I knew them very well.
What was their pain? Their needs? Their obstacles? I
visited where they hung out on the Internet, whether it
was LinkedIn Groups, forums, or even Amazon to see what
type of feedback they left on books that was related to my
business.
The key is, don’t blog about things you THINK your target
market wants to know or even what you just want to tell
them. Instead, find out what they need to know, and
that’s the things you talk (blog) about.
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Now You’re an Expert
You’re now in a position to be considered an expert
at what you do. If you’re calling and emailing
people cold or just pounding the pavement as
some call it, it’s tough to get people to respond and
call you back right?
Asking someone to call or email you back is one
thing – but compelling them to is whole other
ballgame. You will be a magnet and attract your
ideal client to you. You’ll have the solutions that
they need.
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You’ll create content or blog posts that are
solutions to their problems or obstacles and they’ll
see you as an expert in what they need. There’s a
dynamic layer of trust being built in that process,
you will earn credibility automatically.
Yes, they still might not come knocking your door
down, however, when you knock at theirs they
may be much more likely to answer. They’ll
already have a sense of knowing you and that
makes them feel more comfortable about talking
with you.
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Make Sales Faster.
When you create content this way you can make
sales faster as I have eluded to in point number
three. Let’s just say you wrote a few articles that
were very useful to your Perfect Customer
profile.
It’s a great idea to establish connections with
them perhaps on LinkedIn or in other places
wherever you prospect. Send them a personal
email and then say, “I wrote an article recently
that I thought you may get value from.”
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Create Traffic.
Blogging creates great traffic to your website! I don’t
want a ton of crummy traffic, I want a good number
of the right people to visit my website. The way you
market your content can pull that traffic in and they
may not reach out to you right away, but when they
get comfortable with you they will!
Get blogging in your business! It creates magic! I promise!
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If you enjoyed this presentation you can visit
my blog and read the entire post:
http://www.perfectmarketingequation.com/use-
blogging-get-consulting-clients/

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Please visit
www.perfectmarketingequation.com
for many other marketing lessons for
entrepreneurs!

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Also check out these FREE training resources:
Design Your Own Marketing Strategy & Process:
www.perfectmarketingequation.com/marketing-strategy-
blueprint-for-2015/
How to Find Your Niche:
www.perfectmarketingequation.com/niche-marketing/
The Pajama Entrepreneur
www.thepjentrepreneur.com

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Also check out my Video Marketing Library for quick
lessons on how to market your business!
www.perfectmarketingequation.com/marketing-videos/

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Connect with me!
Twitter:
www.twitter.com/THawkBridges
Facebook:
www.facebook.com/TammyHawkBridges
YouTube:
www.youtube.com/user/THawkBridges
Google:
https://plus.google.com/u/0/+TammyHawkBridges

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