9/26/2011 -- Justin Beck, CEO of PerBlue gives 'The Analytics Revolution' presentation to a group of entrepreneurs at the Forward Tech Conference in Madison, WI. Key message: Why it is important to identify and track key metrics early in business development. Watch Justin's presentation on YouTube: http://www.youtube.com/watch?v=leQydqnjM7w Read more about the Forward Tech Festival: http://www.ftf2011.com/

1. The Analytics Revolution Justin Beck CEO PerBlue

4. Metrics of Success

5. What is a Business Metric?

6. Metric = Measurement

7. “What get measured gets managed.”-Peter Drucker

8. “What is managed becomes successful.”-Justin Beck

9. Talent Specialization Context of the World

10. First commerce (shops/trading)

11. Industrial Age (factories)

12. Marketing and mass communication

13. Large companies and managed processes

14. 2007 2000 1986 1993 2007 Information Transformation

15. What’s next: The Analytics Revolution

16. So how do you do this?

17. You have to start with questions.

18. How many of my customers actually buy something? How much do they buy? How often do they return? What are the demographics of my customers? What are my highest margin products? What are my highest revenue products?

19. The Young Budding CEO

20. Step 1. Collect the Data Do it as early as you can Have a process to collect the data systematically (Autonomous) Focus on knowing how accurate the data is Volume and consistency count Collect whatever you can think of and more Get it into SQL Back it up. Don’t lose it. (it will be your greatest asset)

21. WTF is SQL??? Select * from Users where gender =‘male’ SQL is the language of analytics!

22. Step 2. Release the Data! Prioritize your questions Important measurements should be first. 2) Grab the raw data Using SQL! Transform the data Do as much as you can with SQL, then do the rest with Excel. 4) Summarize the data in a report 5) Annotate the report to give it meaning Highlight important results, write notes to make sure you remember how to read it.

23. What you will learn?

24. Find the really important metrics

25. PerBlue’s analytics infrastructure has grown

26. Setup dashboards with fancy tools, graphs, and maps

27. … and eventually get a sweet looking command center.

28. Well, we’re getting there.

29. It starts with questions.

30. If you want to succeed Measure

31. justin@perblue.com www.perblue.com @PerBlue

32. Core Business Metrics Total Revenue per year, month, day Number of full time employees? Burn rate per month? Total number of customers? Daily, weekly, monthly active customers? New customers per day? Percent of customers that pay? Average purchase amount? Average retention of customers? (1 visit, 3 visits) Average Life Time Value of a customer?