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The Analytics Revolution<br />Justin Beck<br />CEO PerBlue<br />
Metrics of Success<br />
What is a Business Metric?<br />
Metric = Measurement<br />
“What get measured gets managed.”-Peter Drucker<br />
“What is managed becomes successful.”-Justin Beck<br />
Talent Specialization<br />Context of the World<br />
First commerce (shops/trading)<br />
Industrial Age (factories)<br />
Marketing and mass communication<br />
Large companies and managed processes<br />
2007<br />2000<br />1986<br />1993<br />2007<br />Information Transformation<br />
What’s next: The Analytics Revolution<br />
So how do you do this?<br />
You have to start with questions.<br />
How many of my customers actually buy something? <br />How much do they buy? <br />How often do they return?<br />What are...
The Young Budding CEO<br />
Step 1. Collect the Data<br />Do it as early as you can<br />Have a process to collect the data systematically (Autonomous...
WTF is SQL???<br />Select * from Users where gender =‘male’<br />SQL is the language of analytics!<br />
Step 2. Release the Data!<br />Prioritize your questions<br />Important measurements should be first.<br />2)  	Grab the r...
What you will learn?<br />
Find the really important metrics<br />
PerBlue’s analytics infrastructure has grown<br />
Setup dashboards with fancy tools, graphs, and maps<br />
… and eventually get a sweet looking command center.<br />
Well, we’re getting there.<br />
It starts with questions.<br />
If you want to succeed<br />Measure<br />
justin@perblue.com<br />www.perblue.com<br />    @PerBlue<br />
Core Business Metrics<br />Total Revenue per year, month, day<br />Number of full time employees?  <br />Burn rate per mon...
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Forward Tech Conference: The Analytics Revolution

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9/26/2011 -- Justin Beck, CEO of PerBlue gives 'The Analytics Revolution' presentation to a group of entrepreneurs at the Forward Tech Conference in Madison, WI. Key message: Why it is important to identify and track key metrics early in business development.

Watch Justin's presentation on YouTube: http://www.youtube.com/watch?v=leQydqnjM7w

Read more about the Forward Tech Festival: http://www.ftf2011.com/

Published in: Business, Technology
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Forward Tech Conference: The Analytics Revolution

  1. 1. The Analytics Revolution<br />Justin Beck<br />CEO PerBlue<br />
  2. 2.
  3. 3.
  4. 4. Metrics of Success<br />
  5. 5. What is a Business Metric?<br />
  6. 6. Metric = Measurement<br />
  7. 7. “What get measured gets managed.”-Peter Drucker<br />
  8. 8. “What is managed becomes successful.”-Justin Beck<br />
  9. 9. Talent Specialization<br />Context of the World<br />
  10. 10. First commerce (shops/trading)<br />
  11. 11. Industrial Age (factories)<br />
  12. 12. Marketing and mass communication<br />
  13. 13. Large companies and managed processes<br />
  14. 14. 2007<br />2000<br />1986<br />1993<br />2007<br />Information Transformation<br />
  15. 15. What’s next: The Analytics Revolution<br />
  16. 16. So how do you do this?<br />
  17. 17. You have to start with questions.<br />
  18. 18. How many of my customers actually buy something? <br />How much do they buy? <br />How often do they return?<br />What are the demographics of my customers?<br />What are my highest margin products?<br />What are my highest revenue products?<br />
  19. 19. The Young Budding CEO<br />
  20. 20. Step 1. Collect the Data<br />Do it as early as you can<br />Have a process to collect the data systematically (Autonomous)<br />Focus on knowing how accurate the data is<br />Volume and consistency count<br />Collect whatever you can think of and more<br />Get it into SQL<br />Back it up. Don’t lose it. (it will be your greatest asset)<br />
  21. 21. WTF is SQL???<br />Select * from Users where gender =‘male’<br />SQL is the language of analytics!<br />
  22. 22. Step 2. Release the Data!<br />Prioritize your questions<br />Important measurements should be first.<br />2) Grab the raw data<br />Using SQL!<br />Transform the data<br />Do as much as you can with SQL, then do the rest with Excel.<br />4) Summarize the data in a report<br />5) Annotate the report to give it meaning Highlight important results, write notes to make sure you remember how to read it.<br />
  23. 23. What you will learn?<br />
  24. 24. Find the really important metrics<br />
  25. 25. PerBlue’s analytics infrastructure has grown<br />
  26. 26. Setup dashboards with fancy tools, graphs, and maps<br />
  27. 27. … and eventually get a sweet looking command center.<br />
  28. 28. Well, we’re getting there.<br />
  29. 29. It starts with questions.<br />
  30. 30. If you want to succeed<br />Measure<br />
  31. 31. justin@perblue.com<br />www.perblue.com<br /> @PerBlue<br />
  32. 32. Core Business Metrics<br />Total Revenue per year, month, day<br />Number of full time employees? <br />Burn rate per month?<br />Total number of customers? <br />Daily, weekly, monthly active customers?<br />New customers per day? <br />Percent of customers that pay? <br />Average purchase amount? <br />Average retention of customers? (1 visit, 3 visits)<br />Average Life Time Value of a customer?<br />

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