The document outlines the principles of effective presentations, focusing on three key areas: content, design, and delivery. It emphasizes understanding the audience, setting clear goals, and using storytelling techniques while maintaining a clean and simple design with minimal text. It also advocates for thorough preparation and audience interaction to enhance engagement and ensure successful delivery.

1. KISS Keep It Stupidly Simple!

2. Presentations have k eep it stupidly simple 3 cornerstones

3. Content Design Delivery k eep it stupidly simple

4. 1. Know your audience. 2. Determine your goals. 3. Be selective. 4. Tell a story. 5. Don’t tell everything. CONTENT k eep it stupidly simple

5. 1. Know your audience. CONTENT k eep it stupidly simple Who are they? Find out their mindset and motivation. Relevancy grabs attention. Wii FM (What’s in it for me?) allows you to call to action.

6. 2. Determine your goals. Set clear goals to your presentation. You can persuade and sell. Also inform and discuss. But, the bottom line is: To inspire people to action. CONTENT k eep it stupidly simple

7. Keep your focus in relevancy. Decide what to include. Avoid dumping everything. Use chart junk, only if it helps. Never lose the big picture. CONTENT k eep it stupidly simple 3. Be selective.

8. CONTENT k eep it stupidly simple 4. Tell a story. Don’t read the slides. Tell them a lively and sincere story. A story that enlightens the subject. Stories create empathy. You are human, just like them.

9. CONTENT k eep it stupidly simple 5. Don’t tell everything. Keep some mystery, be dramatic. Ask questions, make them think. Leave an impression. Balance reason and emotion. Let the audience ask for more.

10. 1. Less is more. 2. Big fonts, few colors. 3. Design not decoration. 4. Pro quality photos. 5. Visual thinking story. DESIGN k eep it stupidly simple

11. 1. Less is more. Limit the amount of text on your slides - and their quantity also - to a minimum, otherwise the audience will just read your slides (exactly as you are doing right now). DESIGN k eep it stupidly simple

12. 2. Big fonts, few colors. Use few fonts, big prints. Avoid serif fonts, italic / underline . Use few colors, contrasting ones. Avoid primary colors. It’s easy if you try. DESIGN k eep it stupidly simple

13. 3. Design not decoration. Small details matter. Keep it clean and simple. Be consistent and coherent. Allow white spaces. Avoid transitions and animation. DESIGN k eep it stupidly simple

14. 4. Pro quality photos. Never use Clipart. Use good quality photos. Use images to support, not distract. Images trigger emotions. Embed movies not hyperlink them. DESIGN k eep it stupidly simple

15. 5. Visual thinking story. Design a storyboard of the content. Use images to communicate ideas. Create blocks of information. Use an image and very few (or none) text per slide. DESIGN k eep it stupidly simple

16. 1. You are the show. 2. Practice to perfection. 3. Interact, they don’t bite. 4. No mistakes, please. 5. Check everything out. DELIVERY k eep it stupidly simple

17. 1. You are the show. Don’t use slides as crutches. They want to hear it from you. Dress and speak properly. Keep eye contact, move around, change pace and tone of your voice. DELIVERY k eep it stupidly simple

18. 2. Practice to perfection. Never assume you know “all I need”. Master the content and beyond. Rehearse and get feedback. Practice makes you feel confident. Handle the unpredictable with ease. DELIVERY k eep it stupidly simple

19. 3. Interact, they don’t bite. Remember, it’s not a lecture. Allow blocks of questions. Use questions to enrich content. Learn from them. Yes, there will be hostile questions. DELIVERY k eep it stupidly simple

20. 4. No mistakes, please. Mistakes destroy credibility. Check spelling and grammar. Never cite data or quotes of unknown or unreliable sources. Give credits, be ethical. DELIVERY k eep it stupidly simple

21. 5. Check everything out. Murphy’s Law, remember? Arrive early, check all equipments. Carry back ups of everything. Be prepared to deliver a low tech presentation. DELIVERY k eep it stupidly simple

22. Effective Presentations Questions? Get in touch. Pedro Mello +55-11-9942-6059 [email_address] apresentacoeseficazes.blogspot.com