Keep it stupidly simple - Long Version

KISS Keep It Stupidly Simple!

Presentations have k eep it stupidly simple 3 cornerstones

Content Design Delivery k eep it stupidly simple

1. Know your audience. 2. Determine your goals. 3. Be selective. 4. Tell a story. 5. Don’t tell everything. CONTENT k eep it stupidly simple

1. Know your audience. CONTENT k eep it stupidly simple

Who are they? Find out their mindset and motivation.

Relevancy grabs attention.

Wii FM (What’s in it for me?) allows you to call to action.

2. Determine your goals.

Set clear goals to your presentation.

You can persuade and sell.

Also inform and discuss.

But, the bottom line is: To inspire people to action.

CONTENT k eep it stupidly simple

Keep your focus in relevancy.

Decide what to include.

Avoid dumping everything.

Use chart junk, only if it helps.

Never lose the big picture.

CONTENT k eep it stupidly simple 3. Be selective.

CONTENT k eep it stupidly simple 4. Tell a story.

Don’t read the slides.

Tell them a lively and sincere story.

A story that enlightens the subject.

Stories create empathy.

You are human, just like them.

CONTENT k eep it stupidly simple 5. Don’t tell everything.

Keep some mystery, be dramatic.

Ask questions, make them think.

Leave an impression.

Balance reason and emotion.

Let the audience ask for more.

1. Less is more. 2. Big fonts, few colors. 3. Design not decoration. 4. Pro quality photos. 5. Visual thinking story. DESIGN k eep it stupidly simple

1. Less is more.

Limit the amount of text on your slides - and their quantity also - to a minimum, otherwise the audience will just read your slides (exactly as you are doing right now).

DESIGN k eep it stupidly simple

2. Big fonts, few colors.

Use few fonts, big prints.

Avoid serif fonts, italic / underline .

Use few colors, contrasting ones.

Avoid primary colors.

It’s easy if you try.

3. Design not decoration.

Small details matter.

Keep it clean and simple.

Be consistent and coherent.

Allow white spaces.

Avoid transitions and animation.

4. Pro quality photos.

Never use Clipart.

Use good quality photos.

Use images to support, not distract.

Images trigger emotions.

Embed movies not hyperlink them.

5. Visual thinking story.

Design a storyboard of the content.

Use images to communicate ideas.

Create blocks of information.

Use an image and very few (or none) text per slide.

1. You are the show. 2. Practice to perfection. 3. Interact, they don’t bite. 4. No mistakes, please. 5. Check everything out. DELIVERY k eep it stupidly simple

1. You are the show.