Personal Information
Organization / Workplace
Berlin Area, Germany Germany
Occupation
Chief of Staff Team, Change.org
Industry
Advertising / Marketing / PR
About
"In 2012 Paula became head of the international petition platform Change.org in Germany. Under her leadership Change.org grew up from 60,000 to 1.5 million users in a year. In 2014 Paula took on a global role at Change.org as Director Strategy as part of the Chief of Staff team.
Previously, Paula was responsible for social media and online campaigning at WWF. She taught at the University of Marketing and Communication (IMK, Berlin) and advised Internet start-ups in the fields of brand communication and innovation management. The magazine "100" listed Paula as one of the "most important digital heads in Berlin" and Europe's biggest daily BILD coined her "winner of the day".
Paula enjoys...
Tags
paula hannemann
social media
change.org
online activism
wwf
crisis
bewegung
avaaz
online campaigning
shit storm
ngo
krisenkommunikation
partizipation
mobilisierung
campact
moveon.org
online organizing
kampagne
politische kommunikation
campaigning
email
2012
recampaign
berlin
@p_v_c
@changepaula
10 tips
media
management
social
how to
tiger
slacktivism
networked ngo
non profit
crisis communication
nestle
streisand effekt
online pr
teldafax
shitsorm
krisen pr
krise
See more
Presentations
(9)Likes
(4)Social Media Krisen als Chance
Ed Wohlfahrt
•
12 years ago
Creating Your Organization's Social Media Strategy Map
Beth Kanter
•
15 years ago
The Brand Gap
coolstuff
•
17 years ago
Personal Information
Organization / Workplace
Berlin Area, Germany Germany
Occupation
Chief of Staff Team, Change.org
Industry
Advertising / Marketing / PR
About
"In 2012 Paula became head of the international petition platform Change.org in Germany. Under her leadership Change.org grew up from 60,000 to 1.5 million users in a year. In 2014 Paula took on a global role at Change.org as Director Strategy as part of the Chief of Staff team.
Previously, Paula was responsible for social media and online campaigning at WWF. She taught at the University of Marketing and Communication (IMK, Berlin) and advised Internet start-ups in the fields of brand communication and innovation management. The magazine "100" listed Paula as one of the "most important digital heads in Berlin" and Europe's biggest daily BILD coined her "winner of the day".
Paula enjoys...
Tags
paula hannemann
social media
change.org
online activism
wwf
crisis
bewegung
avaaz
online campaigning
shit storm
ngo
krisenkommunikation
partizipation
mobilisierung
campact
moveon.org
online organizing
kampagne
politische kommunikation
campaigning
email
2012
recampaign
berlin
@p_v_c
@changepaula
10 tips
media
management
social
how to
tiger
slacktivism
networked ngo
non profit
crisis communication
nestle
streisand effekt
online pr
teldafax
shitsorm
krisen pr
krise
See more