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- 1. Use striking images: It’s hard not to be moved to action by
pictures like this one.
ST JUDE’S CHILDREN’S RESEARCH HOSPITAL
- 4. Call to action: Ask a good question, get good engagement in return.
WALT DISNEY WORLD
- 7. Glamour shots: It’s amazing how devoted people can be to their
favorite food/beverage brands—especially when they look delicious.
STARBUCKS
- 8. New products: Give fans an exclusive glimpse at your newest,
coolest stuff
GOOGLE CHROME
- 9. Free stuff: Sure, everyone loves a discount. But we love free stuff
even more.
DUNCAN HINES
- 10. Your product in action: Show everyone the cool things your product
can do. Pop culture context is always helpful too.
ADOBE PHOTOSHOP
- 13. Get sappy: Simple sentiments often work well—especially around
the holidays.
IN-N-OUT BURGER
- 18. Memes: Play off of popular web trends (within reason, of course).
DISNEYLAND